Here Be Dragons

We’ve been making headlines this summer with MINISO UK. From exciting new shop openings in Bluewater, Manchester, and Newcastle to trendy new product launches, we’re thrilled to see our work shine in the media spotlight, in the likes of Stylist, Manchester Evening News, and Newcastle World.

It is 5 O'clock somewhere... 🥃 Want to get the low down on no/low alcohol trends? 🎬 Watch the video as I share key findings from our latest research. What are you noticing about no/low alcohol bevvys? #alcohol #beverages #report

Sunscreen? Check. ✅ UV stickers? Check. ✅ Drinking responsibly this summer? Check. ✅ Our summer-long campaign with Kopparberg UK (Cider of Sweden Ltd.) has made waves across the country. From making sure that Brits are lathering up in Kopparberg's own sunscreen to helping spread the word around their UPF protective football shirts and, most recently, launching stylish, UV-reactive stickers that turn purple to remind you that it's time to reapply sunscreen, this summer has been as exciting as an ice-cold pint of Kopparberg on a hot day. 🍓 Our UV stickers combined fun with functionality, sparking a buzz that particularly resonated with Gen Z, highlighting the perfect blend of enjoyment and responsibility during the sunniest season of the year. And you may have spotted them in the likes of The Sun, Fabulous magazine, The i, and Psychologies. 👀 Check out our very own Ines Coomonte Alonso & Aggy Kazlauskas rocking them in the pics, too.

In PR, we apologise often, and at Here Be Dragons, we're more about asking forgiveness than permission. It's a risk, but it often leads to surprisingly great results. If things go awry, we apologise and pivot quickly. PR isn't a one-shot deal; it's about multiple touch-points and opportunities to tell our clients' stories. Curious about how we navigate this dynamic? 🎬 Watch the video! What's your take on asking for forgiveness vs. permission in your work? Share your thoughts! #sorry #forgiveness #permission #PR

Such a lovely piece of coverage for Lab Tonica's founder Kitty McEntee, who shares her insight on the best office plants in the Evening Standard. 🌱 Massive thanks to Saskia Kemsley for featuring Kitty's commentary.

Finding the perfect social media partnership can be a challenge. ⚒️ But collaborating with Jonathan Ross on behalf of our client RYOBI TOOLS EMEA hit the nail on the head. Check out his Instagram Reel below. 👇 https://lnkd.in/dAvzD2aK

This year's Creative Moment Awards are on the horizon, and we're excited to share that our 'Open Up' campaign for Beavertown Brewery, in collaboration with the Campaign Against Living Miserably, has been shortlisted in four categories. 🏆 ✰ Creative Charity Campaign of the Year ✰ Creative FMCG Campaign of the Year ✰ Creative Integrated Campaign of the Year ✰ Creative Purpose-Led Campaign of the Year Congrats to the team: Tom Rainsford, Natasha Graydon, Paul McEntee, Dominic Radcliffe, Emilee Senchyna, Emily Williams, Farzana Lalloo, Aggy Kazlauskas, and Emily McCormick. 🎉

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Dragons may reign supreme at the Here Be Dragons office... 🐲 but we'll always make room for a few furry friends in our lair. Check out our resident pups Ralph (Head of Security) and Claude (Head of International Relations) in PRWeek UK's round-up of the cutest pets in PR — link in the comments. 🐶 Massive thanks to Evie Barrett. 🙌

Paul McEntee, founder and CEO of creative communications agency Here Be Dragons, on leadership through contagious energy and meaningful values.