Hill & Co.

Emily Chelsea Jewelry—an award-winning, LGBTQ+ inclusive jeweler in Philadelphia, renowned for designing custom fine jewelry with no-nonsense ethics and a unique flair. Emily Phillipy and her dedicated, passionate team truly embody the values that drive their strong message and brand. Our collaboration with Emily Chelsea Jewelry underscored the vital role of commitment and dedication in achieving business success. Change doesn’t happen overnight; it requires a devoted team like Emily Chelsea Jewelry to make it happen. We provide the strategies and tools to drive your business growth, rolling up our sleeves and executing the strategy right alongside you as a true business partner. Thank you, Emily, for your kind words and reflection.

Running a family-run diamond, gemstone and jewelry business comes with added pressure. Your success isn't just about performance; there's an emotional and generational connection to what your family has built—a legacy. How do you preserve a legacy while evolving in a changing market? You hone in on your strategic objectives and lean into your story. That starts with understanding who your primary customer is and how to deliver products and experiences that continue to make you their first choice. You back this up with innovations in your marketing, processes, supply chains and production. You don't need to break with traditions entirely; instead, look for the modern twist that delivers better products at better margins. Would you like more help understanding your brand advantage? Download The Business of Jewelry Report today: https://bit.ly/4eOHbur #BrandAdvantage #Legacy #Strategy #Diamonds #Gemstones #Jewelry

How can fine jewelry stay relevant in a rapidly changing market? Earlier this year, we launched our inaugural edition of The Business of Jewelry Report - and we're now delighted to share an updated version, featuring an exclusive contribution from Sonia Esther Soltani, who shares her expert European perspective on the future of fine jewelry and how brands can thrive by embracing innovation and authenticity. Download the report today to read the full analysis. and our thanks to Sonia for sharing your time and unique insights in the report. https://bit.ly/3BpaBjj

Who is your primary customer? It might not be who you think it is. Sometimes, your primary customer isn’t the end consumer—it’s the one who drives your unique value proposition. Our Founder & CEO, Elle Hill, experienced this firsthand in her retail store: The primary customers were not the jewelry buyers. Instead, the designers were the key customers. The strategy focused on attracting unique designers with marketing opportunities. The result? Exclusive collections, media attention, and delighted end consumers. Here’s how to apply this strategy to your business: -Identify who truly drives your business's unique value. -Allocate resources to nurture relationships with this primary customer. -Reassess your business model with this perspective. -Focusing solely on end consumers can sometimes limit your business's potential. Your true competitive advantage might lie in building strong relationships with suppliers, partners, or other key players. A study by Bain and Company found that companies excelling in identifying and serving their primary customer achieve 4-8% higher revenues than their peers. So, ask yourself: Who is your primary customer? How does this shift in perspective impact your strategy and resource allocation? Rethinking this fundamental question could unlock new growth opportunities for your business. Remember, sometimes the key to reaching your end consumer is nurturing relationships further up the value chain. #Jewelry #Gemstones #Diamonds #DigitalMarketing #BusinessStrategy

Meet Disha Solanki: Chief Growth Strategist and Managing Partner. Disha teamed up with our Founder and CEO, Elle Hill, in 2020. Together they shape the direction and long-term vision of the company, bringing our incomparable service to an ever-expanding range of clients within the industry. Did you know that Disha began her career in the pharmaceutical industry before founding her own venture - an executive recruitment business that bridged talent between Europe and the United States. Curious to learn more about Disha? You can visit our website to get to know the people behind the profiles. #Diamonds #Gemstones #Jewelry #Team #GrowthTeam

Meet Amy Curran: Business Operations Lead at Hill & Co. With 40 years in the industry, Amy is a seasoned Gemologist specializing in gem identification and grading. She's also renowned for her expertise in business plan development and execution. Amy is the first point of contact for all our clients. She takes the time to carefully listen and understand exactly what they seek to create—whether it’s a jewel, a business, or a partnership—and how Hill & Co. can help them achieve their goals. But did you know Amy’s career journey is as diverse as it is impressive? Before discovering her passion for the jewelry world, Amy worked as a paralegal specializing in medical malpractice, in IBM's Engineering department, and as a university librarian. She even spent one memorable day cold-calling for newspaper subscriptions before vowing never to do that again! Curious to learn more about Amy? Reach out today and start the conversation. You can visit our website to get to know the people behind the profiles. www.hillandco.co #Diamonds #Gemstones #Jewelry #Team #GrowthTeam

Creating customer personas is crucial as they guide your business decisions. Revisiting and updating your personas yearly ensures they remain relevant and accurately reflect your target audience's preferences and behaviors. We ask you, do you know who your customers really are? And how often do you revisit your personas? #CustomerInsights #BusinessGrowth

To acquire new B2B buyers, it's crucial to take the time to understand them. Did you know that before picking up the phone to talk with you, your potential buyer is likely spending up to 80% of their buying journey researching you and your competition online? How much time do you spend researching them? Compete. Put in the effort to learn as much as possible about your buyer before you even think about selling to them. Check out what they're posting about, read up on the latest news about their company, and identify their pain points that your product or service can solve. By truly understanding who they are and what they need, you'll be able to provide a compelling and relevant solution for when they finally call you up. If you want to take your game to the next level, our team of unrivalled industry experts can help make those conversations happen. Reach out to us today at inquiry@hillandco.co. #Jewelry #Diamonds #Gemstones #BusinessGrowthExpert

What’s going to happen next with Lab-grown diamond market trends? Hill & Co. Principal Consultant Stanley Zale has the inside track and will share it with you. Stanley will headline the Laboratory-Grown Diamonds: Pricing, Supply, and Disclosure Panel during Confluence 2024 September 25: 11:00 a.m. to 2:00 p.m. PT “This session will explore the complexities of the laboratory-grown diamond market, including pricing dynamics, supply chain challenges, and the importance of transparent disclosure. Attendees will gain a comprehensive understanding of market trends, opportunities, and best practices for maintaining transparency in communications. This session is essential for retailers and suppliers looking to stay competitive in a rapidly changing industry.” The event is designed to enhance your industry knowledge on key diamond topics. Stanley has a talent for breaking down complex concepts into clear, actionable insights, ensuring you leave with practical takeaways you can immediately apply. Will you see you at American Gem Society Confluence? #LabGrownDiamonds #Diamonds #Gemstones #Jewelry

Many of the old ways of doing business are producing diminishing returns, highlighting the urgent need for new, innovative strategies. But where do you start? Download The Business of Jewelry Report today to take your first steps onto the right path. https://bit.ly/4eOHbur #IndustryInsights #IndustryReport #Diamonds #Gemstones #Jewelry