Hi Mum! Said Dad

We’re excited to announce the launch of the Hi Mum! Said Dad Personalisation Playbook! Personalisation is shaping the future of digital experiences across all sectors, yet key questions still remain unanswered. Our playbook dives into the challenges and opportunities businesses face, offering practical principles to help navigate the complexities of personalisation with confidence. A huge thank you to our contributors, Chris Wilkinson, Mark Gerban, Jason Craker, Dave Priestley, Chuck Reynolds and Neil Mittal for their invaluable insights. Click through to download your copy of the Playbook here: https://lnkd.in/dc7na5rS 

Hyper-personalisation can be incredibly effective in deepening customer relationships, but as L.E.K. Consulting Partner Chuck Reynolds  highlights, it has to be hyper-accurate. Our Personalisation Playbook shines a light on the risks of misguided personalisation, providing actionable insights to avoid common pitfalls and unlock its full potential. Click through to download your copy of the Playbook here: https://lnkd.in/eVzNvbBP

Fertility treatment is complex and deeply personal, requiring both precision and empathy. We partnered with Care Fertility to create a solution that reduces admin, allowing clinicians to focus on what really matters – their patients' emotional and physical well-being. Discover how a design thinking approach enhanced processes and patient care here: https://lnkd.in/ejKBUhi3 L.E.K. Consulting Katya Zubareva Amy Barrie Hannah Newby Craig Wills Kathryn Berrisford

With nearly 40 million UK customers falling into the ‘advice gap,’ many turn to overwhelming, generic, and often confusing financial advice online to start their investment journey. We teamed up with a leading financial services firm to change that — creating a personalised investment education tool that delivers only the most relevant and tailored content based on each user’s financial knowledge and circumstances. Check out the full details of our work here: https://lnkd.in/enj-PMbT And for more insight into how to design winning personalised strategies, download our Personalisation Playbook here: https://lnkd.in/eVzNvbBP

As businesses race to implement the perfect personalised experiences for their customers, we’ve developed our Personalisation Playbook! With contributions from industry experts and insights from a survey of 100 UK customers, our report investigates why 85% of businesses claim to be delivering personalised experiences, while only 60% of consumers agree. Our playbook uncovers the reasons behind this disparity and provides actionable insights to help businesses better align their strategies with consumer expectations. Click through to download a copy here: https://lnkd.in/eVzNvbBP

June was buzzing with tech events across London, the latest being MoneyNext's Banking Transformation Summit.  Featuring over 250 speakers from across the financial services landscape, the Hi Mum! Financial Services team soaked up a plethora of panel discussions exploring the most exciting advancements, and pressing challenges, in our space. Erin Gibbons & Lizzie Rowland share their key takeaways from the two days, focusing on personalisation, customer-centric design & how external players are driving innovation in financial services.

The Wealth Management landscape is evolving, our MD Craig Wills shares how digital innovation will impact operational efficiencies, adviser engagement and the overall client experience. Read all about Craig's solutions for driving efficiency in Wealth Management here. #wealthmanagement #digitalinnovation #consumerduty #operationalefficency

The London Tech Show 2024 showcased a flood of new technologies, but for Hi Mum! one theme resonated the most: keeping the human experience, and most importantly our emotions, at the heart of everything we create. Click through to explore Kendell McGifford's key takeaways from the Transport & Mobility Showcase, focusing on Ford Motor Company's unique approach to human-centred design in a world of new and emerging tech.

In our latest article, Laurene Faure-Vidal explores how Figma’s Dev Mode can help developers go from design to a reusable prototype app faster. Read all about how it can help expedite your app development process here. #development #figma #innovation #figmadevmode #digitaldesign #prototypes

We are joining the Healthcare Business International 2024 this week alongside our colleagues at L.E.K. Consulting. Don't miss our joint breakfast briefing tomorrow where we uncover how Design Thinking can help healthcare providers create patient-centric solutions.