Holibob

Experiences are the core of tourism. Travellers are increasingly motivated by experiences, prioritising memorable, personalised travel experiences over conventional trips. The rising demand for these types of experiences has caused many OTA’s to move horizontally, and broaden their offering beyond core transport and accommodation products. By focusing on these experiences, OTAs aren’t just offering more—they’re unlocking new revenue streams, increasing loyalty, and building deeper connections with travellers. Check out this article from Alejandro Gomez Losada Rosso as he dives into what experience-driven travel means for the industry. #TravelTrends #Tourism #OTAs #Personalization

What does a digitised things-to-do ecosystem mean for destinations? 🌍💻 Holibob helps: 👨👩👧👦 Travellers - Easily discover incredible experiences through personalised recommendations 🏖️ Destinations - Use experiences to drive visitation and increase in-destination spend 🏪 Local businesses - Drive more online bookings ✈️ Travel brands - Delight travellers by cross-selling exceptional things to do Interested to find out how Holibob can help grow your tourism economy? Don’t miss the chance to connect with Andrew and Craig at World Travel Market (WTM) London! ✉️🤝

We're going to World Travel Market (WTM) London! The Holibob team is looking forward to World Travel Market in London next month. Interested to learn more about how Holibob helps destinations and travel brands capture more in-destination revenue from things-to-do? Get in touch! Craig Everett Andrew Aley #WTM #TravelTech #ThingsToDo #ToursAndExperiences

We are thrilled to announce Derek Lakin as our new VP of Product & Engineering! 🎉 Derek joins us with over 25 years of experience in the tech industry, having held leadership roles at Culture Trip, Skype, Meta & Skyscanner. He’ll play an instrumental role in driving the evolution of our product. Welcome aboard, Derek! 🌍✈️ #Holibober #Leadership #Growth #ToursAndExperiences #TravelTech

Could the latest tech turn social influencers into Kings and Queens of travel? Check out this article by Holibob CEO Craig Everett on the future of booking tours and experiences through social media platforms. What are your thoughts? #ToursAndExperiences #TikTok #SocialCommerce #Instagram

The demand for unique travel experiences is surging, driven by social media moments and travellers' desire for something memorable and unique. At the Skift Global Forum, leaders discussed the growth and opportunities in this space. Key takeaways: 💰 Experiences generate over $1B in revenue for the travel industry. 🎵 The rise of thematic travel (like Taylor Swift’s Eras tour) adds significant value to destinations and the wider travel ecosystem. 👨💻 AI can play a game-changing role in curating and personalising experiences. #TravelTrends #CustomerExperience #AIinTravel

What drives destination decision-making? Skift and McKinsey & Company data shows experience-related drivers feature as 4 of the top 10 factors in choosing where to visit, ranking only behind basic needs such as safety and mobility. Experiences are playing an ever greater role for destination marketers to drive more visitors and increase in-destination spending. #ToursAndExperiences #TravelTech #Visitation #DMO

Consumer spending on experiences is continuing to rise causing travel brands who are primarily focused on other sectors to increasingly turn their attention to things to do. Experiences offer travel brands an attractive revenue opportunity, with the chance to cross-sell travellers multiple experiences during their trip. Yet, the benefits of offering curated experiences go beyond a single line on the balance sheet. The opportunity to experience cultures and create once-in-a-lifetime memories not only attracts customers but delivers an emotional connection that drives brand loyalty with the company a traveller has booked transport or accommodation with. Check out this article from Skift for more on why travel brands are investing in experiences: #ToursAndExperiences #TravelTech #AncillaryRevenue #CustomerLoyalty

The McKinsey & Company & Skift Report highlights exciting trends in the global travel experiences market: 🌍 The global travel experience market could be worth over $1 trillion. ✈️ Airlines and hotels are increasingly leaning into the experience vertical, using packaging, cross-selling, and reframing core offerings into experiential products. 👩💻 Gen Z travellers prioritize experiences, pulling back on transport and accommodation spending to splurge on memorable moments. 📊 Experience-related drivers feature as 4 of the top 10 factors in choosing a destination. As demand for experiences continues to rise, we're thrilled to partner with incredible destinations and travel brands to help capitalise on the immense potential this market presents. #TravelTech #Skift #Mckinsey #Experiences

“The future of hospitality is undoubtedly data-driven, with AI and machine learning enabling increasingly refined hyper-personalized experiences, the importance of which cannot be overstated” This article from ennea capital partners highlights some great examples of how hotels can deliver improved customer experiences and greater ancillary revenue through effective data utilisation and AI-powered personalisation mechanisms. Hotels, with the abundance of customer data they capture, are well-positioned to take advantage of the increased global demand for things to do. By leveraging customer preference data and contextual insights about a given location, hotels can seamlessly deliver tailored recommendations when and where a traveller is most likely to book. Want to find out more about how Holibob helps hotels improve guest experience and drive increased ancillary revenue? Visit: https://lnkd.in/eFNT4Wpc #HospitalityTech, #Personalization, #CustomerExperience, #AIinHospitality,