Hookflash

A triangle is the strongest 2D shape. Largely due to the fact that each side is supported so well by the other two. It's one reason the Hookflash logo is a triangle (that and it looks cooooool 😎). For us, it's not just the fact that we have three point solutions under one roof - Analytics, SEO and Website experimentation. When you look at a triangle, the points are the smallest part. Far more important, bigger, and impactful, are the sides that connect each point. It's why we have baked site speed metrics into every web analytics implementation. Why our experimentation team has helped design our analytics blueprints. And why we test H1 tag changes on users, before rolling out to benefit SEO. Connect the dots. Maximise your websites potential. 📈

Proof is in the numbers 📈 In just three months of testing leading up to Enlit Europe event this October, we delivered results worth celebrating! 🎉 The results are a testament to our data-driven approach, and showcase the powerful impact you can achieve-even in short span of testing💥 #wie #convertXwie #speakup

From 0 to CRO in 10 months- what a whirlwind! With no prior knowledge of the field, it’s been amazing to see how much I’ve learned in such a short time. Coming from a background in social sciences, landing a role focused on optimizing user experience has been the perfect fit. Big shout out to the team at Hookflash who have made it such a fun environment to grow in!☺️ here are some key bits I've learnt along the way: 💥 There is no one-size-fits-all solution for growing engagement. Every audience is different, and what we've seen work for one client might not work for another, even within the same industry. That’s why testing is crucial—understanding your data and continuously experimenting helps tailor your approach. on a more personal note... 💥 Just say yes For the most part no one's trying to push you beyond what they think you can handle because at the end of the day their reputation is on the line too, so embracing opportunities thrown at you is the best way to push your boundaries and discover what you’re truly capable of! #wie #convertXwie #speakup

Really proud to see Ninsiima joining a great initiative, providing a platform for women in Experimentation to provide their experiences and insights. ⭐ Siima is most definitely a Rising Star in our eyes and we see plenty more recognition for her in the future - we can't wait to hear more from her as part of this! #wie #convertXwie #speakup

We absolutely LOVE symmetrical messaging. When we talk about delivering decent customer experiences, and low-hanging fruit - it doesn't get much lower (and tastier) than this. #ux #experimentation

🔔 New joiner alert! 🔔 Really pleased to welcome Joe Gregson to the team as a CRO Developer. We asked Joe our usual questions - we're loving the "did you know" ones. Who knew..! 😯 1.     What might someone not know about you I worked on the Netflix Series “The 3 Body Problem” during a year out after University.   2.     Give us a “did you know” Despite being so fast in water and being able to sleep underwater, hippos can’t swim!   3.     What are you most excited about in/for your new role? Being part of a close-knit team, offering my expertise as a developer while learning more specialised skills in conversation rate optimisation. Welcome Joe! 🎉

I asked 20 senior SEOs from leading agencies, publishers, and brands to spill their best-kept secrets on competitor analysis. The result? A powerful checklist packed with tactics and tools you’ve probably never heard of. (Link in comments below.) A massive thank you to these SEO legends: 1️⃣ Kirsty Nevison, Head of SEO at Breakout Media Ltd 2️⃣ Mollie Ellerton, SEO Director at Hookflash 3️⃣ Andy Mollison, Head of SEO at Reflect Digital 4️⃣ Tom Neale, Head of SEO at Octo SEO 5️⃣ Harry Clarkson-Bennett, SEO Director at The Telegraph 6️⃣ Adam Vowles, Director of Audience Development & SEO at Immediate 7️⃣ Robert Mitkow, SEO Director at Publicis Groupe 8️⃣ Sophie Brannon, Director of SEO at RushOrderTees 9️⃣ Ben Johnston, SEO Director at Harvest Digital 1️⃣0️⃣ Itamar Blauer, Senior SEO Director at StudioHawk 1️⃣1️⃣ Ed Watkinson, Director of SEO & Digital Growth at GRV Media 1️⃣2️⃣ Lord Anjelo Guia, Outreach Team Lead, Position Digital 1️⃣3️⃣ Rodrigo Lasanta, Lead SEO Specialist at Digivate 1️⃣4️⃣ Davide (Binh) Tien, Head of SEO at RICH Digital Performance 1️⃣5️⃣ Dominic Bryce, Head of SEO at Click2Convert 1️⃣6️⃣ Yvie Ansari, Head of SEO at Snaptrip Group 1️⃣7️⃣ Roman Rohoza, Head of SEO at Sitechecker 1️⃣8️⃣ Mihaela Sfartz, Head of SEO at The Lotter Enterprises 1️⃣9️⃣ Andrew Holland, Director of SEO at JBH 2️⃣0️⃣ Sanjay Purewal, Head of SEO at HUB Curious to see what they shared? Check out the article in comments below 👇

GA4. Attribution. Acquisition. Confusing dimensions aplenty. Yikai takes us through the first steps in understanding the capabilities and options you have for reporting sessions and conversions in #GA4. From understanding what traffic first brought users, to where your traffic comes from more generally, to what's driving those all-important conversions. It's a must-read if you're not sure why different reports and dimensions show different data! https://lnkd.in/e2NbhmgS

CRO Agency of the Year at the #UKAgencyAwards Yep, there's a (Small) there but that just fuels our ambition. Onwards and upwards! Congrats Hallam and 86 Talent for your wins at the #winners table, thanks for a great night!