Hotwire

On Thursday in Sydney, Hotwire Australia hosted the first Flip the Focus event. Fearless and wide ranging conversations were had, on the issues women face in tech - and how to shift them. There were huge stats, big learnings - and laughs too. Great questions from the audience and insightful debate. These are systemic and important conversations, and won't be solved immediately. Thanks to the fantastic panel; Noga Edelstein Claire Waring Karissa A. Breen (KB)and Melissa Cullen GAICD, our Host Jen Dobbie, and to everyone who made time to come to the event; to the Hotwire Australia team; and exceptional event photographer, Natalie Page. Subscribe and listen the Flip the Focus podcast to hear interviews with Ida Tin Heather Kernahan and more! Listen now on Apple Podcasts https://lnkd.in/grYvagAd #WomenInTech #Tech #Creativity #Leadership #Cybersecurity #Funding #FemaleFounders #Comms #PR

In the second issue of Hotwire's B2B Marketing Brief, I write about a very common mistake I see marketers make when it comes to #ABM and #DemandGen. I encourage you to check it out along with other great articles from ROI·DNA's Juanita Baker and Hotwire Asia Pacific's Anol Bhattacharya https://lnkd.in/d7tbbs5E What are your thoughts? Are you getting ABM and Demand Gen muddled up? And is it holding you back from truly optimising either? Let me know. #B2BMarketing #ABM #ABX

Yesterday, in London, we hosted a thought provoking breakfast event on one of the most pressing issues facing communications professionals today. Featuring a panel of experts including the CEO of Full Fact, Chris Morris, the founding Editor-in-chief of WIRED UK, David Rowan, and our very own Adele Breen, we discussed how organizations can navigate the complex and often dangerous waters of #misinformation and #disinformation. Thank you to everyone who joined us - we left feeling ready to take on the challenges impacting our industry. Over the next few weeks, the team will be revealing some of biggest talking points from the discussion... watch this space. #Technology #Communications #PR  

Whether you already know that you want to start your board journey or not, this is a hybrid executive women’s summit that you don’t want to miss. Join Heather Kernahan for #GetOnBoard Week, October 21st - 25th to network with both board directors and aspiring board directors, learn all about board opportunities and strategies around solidifying your seat at the boardroom table. How Women Lead is presenting over 30 events with 100 plus speakers! Register today! www.getonboardweek.com PS. Sign up for a session using code Hotwire 10 at check out, it’s good for one session! #GetOnBoard, #HowWomenLead, #GOBWeek #WomenInLeadership, #BoardDiversity, #GetOnBoardWeek2024, #GOBWeek2024, #Diversifyboards, #WomenExecutives, #BoardDirectors, #CareerDevelopment

DEIB Unlocks Creativity and Fuels Innovation. Diverse teams bring fresh perspectives, fuel creativity and innovation. DEIB are not merely trends but essential components of a successful business strategy. Research from the Boston Consulting Group reveals that companies with above-average management diversity report innovation revenue that is 19% higher than those with below-average diversity (45% vs. 26%). Plus, 80% of companies plan to maintain or increase their investment in DEI initiatives - 44% are expanding current efforts or developing new initiatives. Business leaders recognize that DEIB is integral to fostering innovation, enhancing talent retention, and securing long-term competitive advantage. According to the World Economic Forum’s Global Parity Alliance Report, global spending on DEI efforts is projected to nearly double, increasing from $7.5 billion in 2020 to $15.4 billion by 2026. As we move forward, it is imperative for organizations to leverage DEIB as a strategic priority. When it comes to our own DEIB efforts, our goal is not to reach completion – we recognize the work to be done is larger than ourselves. So, our intent is our superpower. Because progress is not linear, yet our unwavering commitment to improve in these areas remains steadfastly a priority. We’re committed to taking intentional actions that reflect our values – to continue to make Hotwire a place where people feel differences are celebrated and embraced. Together, we can make a change for each other and contribute to how the entire industry progresses. Read our DEIB report here: https://hotw.re/3WRR4R1 Share the truth about DEI with THE INTERNATIONAL ASSOCIATION FOR MEASUREMENT AND EVALUATION OF COMMUNICATION , Commission on Public Relations Education,Diversity Action Alliance, Hispanic Public Relations Association, Los Angeles Institute for Public Relations, The LAGRANT Foundation, Museum of Public Relations, National Black Public Relations Society Inc, PR Council #DEIisGoodforBusiness #DEI #Diversity #Equity #Inclusion #Communications #Technology #Leadership

Last week brought exciting developments across AI, media, and tech. As the #AI landscape continues to evolve, the shift from experimentation to practical applications that deliver real business outcomes is top of mind for reporters like those at The Wall Street Journal. Meanwhile, major moves in media are making waves: A few highlights... 💹 ROI of AI: Reporters are increasingly focused on how companies are driving revenue and proving the financial impact of AI strategies. This will be a key theme for AI media coverage in the months ahead. 👥 Reaching New Audiences: Fox News debuts its first-ever Spanish-language show and website, "Fox Noticias," aimed at the growing Hispanic electorate ahead of the election. 📰 Media Collaborations: Opening Bell Daily expands its reach with Bloomberg, bringing financial insights to over 350,000 new readers. Stay ahead of these trends as we look to 2025: https://lnkd.in/evV5hNSX #HotOffThePress #MediaStrategy

A big thank you to Allison Carter and Ragan Communications and PR Daily for featuring our latest State of Data & Analytics Maturity in PR & Comms report in the article "By the Numbers: How PR Pros Are Using Data Today." The report highlights the growing integration of data in PR campaigns. While this is an exciting step forward, there’s still much room to grow. Read the full article here: https://lnkd.in/dZwSQc-3

Our State of Data & Analytics in PR & Comms Report reveals that almost 20% of PR & Comms professionals identify their Data & Analytics experience as Emergent – meaning they collect data regularly from multiple sources; have started to integrate and analyze a variety of data for more contextual insights, and use a mix of basic and semi-advanced analytical tools, often relying on manual processes. Are you amongst the Emergent, Established or Master? Find out where you fit, and get into your data flow: https://lnkd.in/eeCMYtcg If you need help in driving your analytics maturity forward, feel free to reach out to Matt Oakley. He’d be happy to help. #CommsData #DataDrivenPR #PRMetrics #PRInsights #PRPros #CommsEvolution

Join us at Constellation Research, Inc.’s Brain Trust panel, featuring our very own Chief Growth Officer, Laura Macdonald, on October 31st, 2024. Laura, alongside Martin Schneider, VP, Constellation Research, Chris Claridge, Chair, Trust Alliance NZ, and Raja Renganathan, CGO, Randstad Digital, will discuss "Why Every Organization Needs to Rethink Its Growth Strategy in the Age of AI." Take a closer look and uncover how AI is shaping the future of growth strategies: https://lnkd.in/eQ79ZETP

Insights from #AdWeekNYC 2024 👾 This year, Advertising Week 2024 highlighted the essential blend of AI and creativity, showcasing how brands must adapt to evolving technologies and consumer expectations. From leveraging authentic creators to embracing programmatic strategies, the industry is on a fast track to innovate and connect with audiences in meaningful ways. This edition of our Monthly Monitor: Pulse pulled key findings from each day and dove into the media and social research. From doing cool stuff (and not getting sued) to new skepticisms around AI. Here’s a quick rundown of the key moments: Day One: AI Everywhere – #AI is no longer just a trend; it’s a core part of ad strategy. But separating hype from true value is the big challenge. Day Two: #Creators Rise – Brands are leaning into creators and influencers for authentic, Gen Z-friendly content. AI tools for video content are transforming how fast and effectively brands can engage audiences. Day Three: AI + Creativity – AI continues to power storytelling innovations. Expect faster content production, enhanced personalization, and the rise of tools like AI-powered video animation. Day Four: Programmatic Growth – Programmatic advertising is expanding rapidly, with real-time, targeted opportunities driving deeper audience engagement. Want to dive deeper? Explore more in our Monthly Monitor: Pulse https://lnkd.in/dF5zVBEh