Hue & Cry | Certified B Corp

We are thrilled to share that Hue & Cry is an officially certified B Corp, with a qualifying score of 91.4. This is a huge deal for us because it means we're now part of a growing community of companies committed to using business as a force for good. As a Certified B Corp, we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We believe in making a positive impact through our work, and this certification validates our ongoing efforts to create positive change for our employees, communities, and the environment. We’re excited to collaborate with brands, partners, and other B Corps to drive meaningful impact. We couldn't have achieved this milestone without the support of our amazing team, partners, and clients, particularly Astrid Simpson, Lucy Morris, Lorna Taaffe, Carla Burt, and the Management & Leadership Teams. If you want to learn more about what we do, check out our website or contact us. Together, we can redefine business success and pave the way for a more inclusive, equitable, and sustainable future. #BCorpCertified #SustainableBusinessPractices #BalanceProfit&Purpose #BusinessForGood #ConsciousCapitalism #SocialEnterprise

As the nights come in darker, and temperatures drop, what better time to celebrate the launch of Glendalough Distillery Double Barrell Cask Strength Irish Whiskey? It's been a delight for us to work with the team to develop the campaign creative and assets. Here's Glendalough, and to a #WinterofWhiskey 🥃 #impossibletoignore

Last week, alongside our partner agency Sense Marketing, Hue & Cry had the privilege of collaborating with the amazing team at BEARFACE Canadian Whisky to create an unforgettable event celebrating their launch into the Texas market.   Attendees experienced the raw, untamed spirit of Texas through a series of unique experiences: a masterclass led by BEARFACE’s Master Blender Andres Faustinelli, wildfire cooking under the stars, an expansive cocktail menu, and, of course, savoring BEARFACE Whisky in its natural element: the wild. Big thanks to everyone that helped bring the event to life and those that were lucky enough to join us on the night.

We're two weeks away from our next event, THE PREMIUM DILEMMA, and we're delighted to announce that alongside Craig Knox, April Jackson, Valerie M., and Charlie Fiala, our talented Creative Strategist Anastasia Shephard will be joined by Stuart Holmes. Join us on November 6th as we discuss the challenges faced by premium spirits brands and approaches to joining the dots between brand, category, audience, and culture from people who face this challenge daily. To confirm your place, all you have to do is click the link below 👇🏼 https://lnkd.in/eJ57TF5j  #impossibletoignore #businessforgood #premiumspirits

As specialists in food, drink, and travel, we often work collaboratively with our extensive network of experts to get to the heart of the challenges faced by our brands. Our next virtual event on November 6th, 2024, is a deep dive into THE PREMIUM DILEMMA: Understanding the new challenges and standards for premium spirits in a rapidly evolving space. Our Creative Strategist, Anastasia Shephard will host a conversation with Craig Knox, April Jackson, Valerie M. and Charlie Fiala, to explore the cultural, category, audience and media nuances of what it is to be premium, with advice and tactics on making your brand impossible to ignore. Interested? Click the link to secure your place, and we can’t wait to see you there! https://lnkd.in/eJ57TF5j  #impossibletoignore #premiumisation #spirits #alcohol #marketing

It can be easy to forget that iconic brands don't start out that way - they grow into themselves. Nobu: Celebrating 30 years of Excellence was an incredible event for Nobu Hospitality, celebrating the brand's legacy and looking towards the future. Here's to you, Chef Nobu, Robert De Niro & Meir Teper! 🥂 #impossibletoignore #businessforgood #nyc #iconicbrands

Want to get to know our ECD, Mike Beukes, a little better? Then check out his interview with Creativepool and dig a little deeper into the man behind the vision, from his favourite books to how his creative approaches make brands #impossibletoignore. https://lnkd.in/eW8QnU-B #marketing #creativity #interview #bcorp

Summer is well and truly coming to a close. And as one last glimmer of the season, we thought we’d wistfully look back at some of the highlights of the Savour Summer’s Spirit campaign created for Glendalough Distillery's freshly foraged botanical Irish gin. Just like the wonderful gin, we aimed to bring people closer to nature, which includes the world’s first (as far as we can tell) forageable billboard. Big thanks to all the teams we worked with including Sense Marketing, 92 Proof, Lustre .Global, Russell Smith, Roice Nel, Elliott Quashie, Left Post Productions, Martin Wade and of course, the stellar team at Glendalough. Summer - we’d happily have you back.  

Our UK Managing Director, Edward Mills, and PR Account Director, Lorna Taaffe, led the charge at ‘Louder than Words’ #BCorpFestivalUK the largest in-person gathering of B Corps in the world in Oxford on September 10-11. As the title suggests, a consistent thread was the ability to inject accountability and action into a space that is full to the brim of well meaning intent and great ideas. Whilst impossible to summarise the sheer volume of inspiration and outtakes from what was an incredible two days, we have five of the best to provide a peek behind the curtain: 💡 Desire 💡 Mary Portas kicked things off with an incredible keynote focussing on the power of ‘Beautiful Business’ and specifically the need for businesses to do good at the same time as being desirable. In the green economy we have turned desire into a negative, asking people to buy less, be more responsible. Pair desire with the want to do better, make it sexy and watch impact fly 💡 Impact 💡 Firstly, as a mindset, and then recognition that everything we do has it. Our actions can have both negative and positive impact so we should strive for the latter in everything we do, even in situations we deem to be inconsequential 💡 Ambition 💡 A restless desire (we love this phrase!) for impact and progress that goes well beyond what happens in our businesses 💡 Collaboration 💡 It’s increasingly clear that nothing is black and white in this space - our problems are connected which means that we must be too. We can’t hope to make the progress we need to by deploying the protectionist mindset of the past And finally, linking back to accountability 💡 The ‘say / do’ gap 💡 (the difference between intent and action) was presented as the enemy of progress. The reason we became a B Corp was to close this gap ourselves and we look forward to continuing to represent the sort of change and commitment that we work on with our clients in this space. #BCorp #CreativeAgency #ForceForGood

We're #hiring a new Public Relations Account Manager in New York, New York. Apply today or share this post with your network.