HyperFinity

Our very own Thomas Hill and Jessie Stuart recently featured alongside Iain Pringle, Phil Gunter and Dicken Doe on The Loyalty Podcast by Loyalty Wired, arguing the case for loyalty. Understanding customers, creating relevant experiences and offers, and measuring impact, were noted to be vital. We may be biased, but the case for loyalty seems conclusive to us! Check out the episode via the link in comments. Adam Barrowcliff Damon Bryan Peter Denby

We love a company social 🍻 Last Friday, we hopped onto a coach (with entertainment in the form of questionable M62 facts by Thomas Hill) and arrived in Manchester for... Crystal Maze! As a bunch of data, analytics and software aficionados, competition was fierce. We solved puzzles, navigated assault courses, and found out who could remain calm under pressure. Then we headed back to Leeds for a debrief, featuring drinks and food. Who's ready for the next one? 🙌 #social #crystalmaze #problemsolving #companysocial

The retail industry's facing the perfect storm: rising costs, squeezed margins and cautious consumers. And it’s putting intense pressure on retail profit margins. Trading, merchandising and finance teams are tasked with the challenge of setting prices that balance sales volume, profitability and the needs of customers. But this isn’t plain sailing for many reasons: 👉 There's limited insight into customers’ responses to historical price moves. And if this insight exists, it's not in a format that’s fast and easy to consume. 👉 Retailers face challenges when it comes to understanding sales drivers at different price points. 👉 There's a lack of recommendations on price changes, including their impact on sales and profit. For example, how price moves on certain products cannibalise sales of other items. Without this information, it's difficult to make effective pricing decisions. AI is the answer. It helps pull together data and insight on historical price changes, sales performance and demand forecasting, so retailers can make profitable price moves. #retail #pricing #priceoptimisation #ai #artificialintelligence #decisionintelligence

GenAI is still a hot topic - and for good reason. We've worked hard to seamlessly incorporate genAI into our platform; empowering retailers with faster decision making. This is what we've built: 👉 GenAI overlaid onto BI, giving retail decision makers instant access to drivers of business performance. 👉 Large language models combined with retail domain expertise. Our genAI solution is more than a co-pilot. 👉 A conversational tool - ask any question for a text and visual answer, from year-on-year sales to average order value. Retailers making consistently great decisions have higher rates of commercial success. GenAI helps you achieve just that. #generativeai #genai #artificialintelligence #decisionintelligence #retail

We bet there's a missing piece in your modern data stack 🧩 As a retailer, your stack needs to be agile, scalable and cost effective. Relying on disconnected tools and activation platforms will only slow you down. You need: 1) A single source of truth, based on first party data. 2) A centralised platform, where you can pull together all the data you collect. 3) The missing piece. An intelligence layer like HyperFinity, to create insight. Understand the interplay between customer, product and click data, then make pricing, range, marketing and retail media decisions. 4) Connected technology, like Salesforce and Google Ads, to activate those decisions. Which piece are you missing? #datastack #saas #decisionintelligence #artificialintelligence #retail #data

Great to see our Head of Product Development James Trotman present at ProductTank Leeds last night 🙌 Jim talked through the story of our software for retailers - from its beginnings when we were a start-up, to how it works today as we scale up. He talked through the key components of developing a product, from selecting a tech stack and security, to quality assurance and deployment. He was joined by Oliver Wales from Bidnamic and Darren W. from BBC who presented on LLMs and data mesh respectively. Thanks for hosting Hyperact and Inara! (Credit to Jag Tumber for the photo 😎) #productdevelopment #saas #retailtech #artificialintelligence #producttank

Retail decisions are interlinked ⛓ No, really. Think of it this way. Changing a product price or removing a product line impacts customer demand. This affects marketing decisions – products in high demand likely need less marketing investment, whereas products struggling to win demand require a boost. Put together, making great decisions in all these areas strengthens customer loyalty and increases profitability. So what can retailers do about it? Decision intelligence starts with four core data sources: customer, product, sales and web click data. These data sets help create foundational insights, which inform interlinked decision making. A must for selling the right products, at the right price, to the right people. #retail #decisionintelligence #artificialintelligence #decisionmaking #commercial

Pricing decisions are intrinsically linked with range decisions 🤝 Generally, there are two ways for retailers to adjust prices: 1️⃣ Change the mix of products on offer, by introducing more expensive items in each line. 2️⃣ If changing the range isn’t an option, retailers can physically lower or raise product prices. How to decide whether to go for option one or option two? The key is to deeply understand customer behaviour – especially how they’ll respond to price changes. #retail #pricing #range #ai #decisionintelligence #datascience

Every day merchants and traders face the relentless balancing act between stock, sales and margins ⚖ The go-to for planning? An Excel doc clogged up with everyone's numbers. Whilst we love spreadsheets, they're not particularly helpful when it comes to forecasting the future or modelling different pricing scenarios. Trading is an art - but science can make the art easier. Decision intelligence can streamline day-to-day processes, making it easier to find data and wring actionable insight from it. Our AI-driven platform connects the dots between data sources, swapping the endless Excel rows for a highly visual dashboard. This speeds up time to insight, delivering actionable recommendations straight away and providing a central hub where traders can view data collated from across the business without the need to source it manually. It's designed to make hitting margin targets easier, with the tools to model endless ‘what-if’ pricing scenarios, understand cross elasticity, and forecast commercial scenarios. This means you can determine the impact of your pricing decisions before pushing them live. Then, intelligent KPIs around engagement, stock fragmentation and price sensitivity track the impact - so you can see what’s working (and what isn’t). Pop an email over to contact@hyperfinity.ai to chat everything trading and merchandising with our team. #ai #artificialintelligence #pricing #trading #merchandising #retail Adam Barrowcliff Damon Bryan Peter Denby Thomas Hill

Save the date! 📆 Fancy hearing our Head of Product Development, James Trotman, speak at Product Tank Leeds? Pop Thursday 15th August in your diary. He'll be talking everything product development alongside Darren W. from BBC and Oliver Wales from Bidnamic. Arrive at Avenue HQ, 10-12 East Parade, Leeds from 6.30pm ready for talks starting at 7pm, followed by networking and drinks. Sign up in the comments. See you there? #productdevelopment #softwaredevelopment #producttank #event #leeds