IAG Loyalty

Our Contact Centre help over 40m customers turn Avios into unforgettable travel experiences. They're a friendly, welcoming, knowledgable team, and... they're hiring! Why join us? 🏡 Choose your home working hours 🌍 Worldwide travel discounts 🧠 Learning and Development agenda 🏝️ BA flight concessions, and more! Got someone in mind? Tag them in the comments or share the link below with family and friends. https://lnkd.in/eexZv_EE #JoinOurClub

Amazing news for all AerClub members. Huge credit goes to all our colleagues involved for their hard work in making this happen.   This follows the inaugural Avios-Only flight announcement with British Airways last year followed by the first-ever Iberia Plus flight earlier this year.   This milestone further demonstrates our commitment to offer all our members the most rewarding experiences.   #LoyaltyPioneers

Something a bit different for our feed today! 📸 ‘We bring passion to work’ is one of our six values, and it shows up in many ways — from dedication to our mission in loyalty to sharing our passions with teammates. Some of our people have a real talent for photography, capturing stunning moments on their travels, and we love to share these moments. 🌍 This is what happens when passion, perks, and a love for adventure come together! Special thanks to Chloe, Contact Centre Trainer, and Planning Manager, Keith, for sharing these amazing pics with us on #WorldPhotographyDay. #LifeAtLoyalty

Gamification has long been a topic of interest within the contemporary loyalty landscape.   Just why are we so easily drawn in by points, badges, and leaderboards? And what psychological levers can brands ethically pull to foster loyalty through gamification?   In our recent article, we examine the psychology behind gamified loyalty programmes and how brands can use game mechanics to motivate desired behaviours in a natural way.   Read the article here: https://lnkd.in/evCbrX2f   #LoyaltyPioneers

We're super proud to share that we have been shortlisted as a finalist in the 'Creative Thinkers - Marketing' category in the 2024 Skift Idea Awards for our Avios 'Everyday' campaign.   The Avios 'Everyday' campaign was designed to showcase how anyone can make their dream holiday a reality by simply collecting Avios through everyday transactions.   The campaign launched with a world-first film featuring people from all walks of life undertaking everyday tasks such as grocery shopping or buying a coffee - all whilst riding e-foil surfboards across a serene bay - metaphorically spending their way to their dream holiday.    If you haven't already, be sure to check out the film here: https://lnkd.in/df5TRJPB   View the full list of finalists here: https://lnkd.in/d5Tmruaq   Huge congratulations to all our colleagues involved and the Uncommon Creative Studio team for their creativity and hard work in making this happen. Here's hoping we can go one further when the winners are announced later next month.   #LoyaltyPioneers

📣 We’re pleased to announce a new partnership with Women in Tech UK and Diversity in Tech.   Our shared mission, to create opportunities for diverse talent to thrive in #technology, is one we’re really passionate about.  We believe an equitable, diverse, and #inclusive workplace is not only a more rewarding place to be for our people, but it also drives innovation and helps us solve complex problems. By embracing #diversity, we can better serve our customers and communities.   We look forward to supporting and inspiring this talented community over the coming months by sharing top tips, career advice and case studies from our fabulous teammates. Watch this space! 👀 https://lnkd.in/eR_dDihC https://lnkd.in/eYWCWQ2M #LifeAtLoyalty

Earlier this week, we trialled a new way to onboard at Loyalty with Inspiring Induction 🏁 We spent the morning sharing the who, what, why of IAG Loyalty, making new connections, asking questions and sharing top tips for boosting that Avios balance! All to make sure our newbies are set up for success as they start a new adventure with us. 👉 Our Head of Pricing, Glenn, kicked off the session sharing an overview what we do and how we do it, making time for questions along the way. 👉 Our Learning and Development Manager, Laura, then shared more about what makes us tick, with our values, culture, and a closer look at those travel perks, too. 👉 All rounded off by lunch with the team. A great way to put faces to names and build connections; so important in those early days of a new job! Inspiring Induction is just one part of a completely reimagined learning and development offering, Develop You. Helping our people take their careers—and our business—to new heights. We'll be sharing MUCH more about it in the coming months, so stay tuned. Another huge welcome to our new pioneers, and a big thanks to Glenn and Laura for making it happen... let's do this! #IAGLDevelopYou #LifeAtLoyalty

We know loyalty is a key driver of business success. Brands invest heavily to attract new customers, but retaining those customers can often be the real challenge.   We have spoken extensively about the importance of dealing with feedback and listening to customers, and so in our latest article, we caught up with our Voice of Customer lead, Michelle Quickfall to share how we achieve this practically, and how brands can act on feedback to elevate their loyalty programmes.   Read the article here: https://lnkd.in/enMJsAJh   #LoyaltyPioneers

Last month IAG Loyalty, British Airways, Chase and Visa celebrated an amazing 30 years of the British Airways Visa Signature® Card with an exclusive cardmember event at the Intrepid Museum in New York. ✈ Our valued cardmembers got to tour the famous Concorde, enjoy British themed cuisine and witness an incredible performance by Cynthia Erivo – Above & Beyond events are truly one-of-a-kind!   Learn more about the British Airways Visa Signature® Card here: https://lnkd.in/eZgPzcA4 #LoyaltyPioneers

We're delighted to announce our partnership with Choice Hotels International to offer members even more benefits when they travel. Members of Choice Hotels’ rewards programme, Choice Privileges, will now be able to convert their points into our global loyalty currency, Avios! 🩵 What this means for members: 🏨 Ability to earn Choice Privileges points at over 7,500 participating hotels ✈️ Access to a range of redemption benefits such as redeeming on reward flights and flight upgrades across IAG airlines: British Airways, Iberia, Vueling Airlines and Aer Lingus; as well as hotels and experiences. 💳 Use Avios as part payment on flights, and those who are also British Airways Executive Club members can use their Choice Privileges points as part payment with Avios with BA Holidays. 🍾 Redeem Choice Privileges points for Avios on other offerings including wine through The Wine Flyer. All the need-to-know details on the Choice Privileges Rewards Exchange programme can be found here: https://lnkd.in/ekyJuq9A A huge thank you to all teams involved in putting this partnership together. #LoyaltyPioneers #Loyalty