Imagining Peace Ltd. reposted this
Superb campaign by Migration Museum. Migration shapes us and unites us. C’mon England - The Football Association
⚽ Have you seen these graphics on social media or in pubs over the past week? Huge organic reach in the millions - hope they've reached you... At the Migration Museum, we’re putting migration at the heart of our national story – and with tens of millions of us watching the Euros this summer, where better to start than with football? ⚽ Read on about our campaign: England’s men’s football team have reached the final of Euro 2024, and during their run to the final, we’ve teamed up with creative company Wonderhood Studios on a social media and out-of-home advertising campaign highlighting how migration has shaped the England team. Ahead of England’s quarter-final against Switzerland last Saturday, we posted a video graphic on social media and 250 pub screens across the country showing what England’s starting line-up would look like without players either born outside the UK, or with at least one parent or grandparent born abroad. And at full time, we updated the graphic on pub screens and shared a follow-up graphic on socials highlighting that without England’s five successful penalty takers, all of whom were the children or grandchildren of immigrants, England would be out. Following England’s semi-final win over the Netherlands, we posted another responsive graphic with the message ‘England Doesn’t Win Without Migration’, centred on the fact that both of England’s goal scorers are the children of immigrants. The aim of the campaign is to place migration at the heart of fan conversations and encourage people to think about the connections between football and migration. Migration is often seen as a divisive issue. But it has the potential to unite us through shared experiences and family histories. If you peel back the layers of any of the players in the England squad further, you will almost certainly find migration stories – whether of immigration, emigration – or both. And migration has shaped more than just the England men’s football team – it goes to the heart of who we all are, where we’ve come from and where we’re going – as individuals, as communities, and as nations. The campaign has gone viral, reaching 3 million people and counting on social media, inspiring other organisations to share and post similar graphics, and sparking radio and TV coverage. And just like England’s run at Euro 2024, our campaign isn’t over yet! We’ll be sharing further real-time and reactive content during the final on Sunday – follow us on social media to see what’s coming next – and help us to spread the word. Massive thanks to the brilliant team at Wonderhood Studios for all of their work in creating and delivering this campaign. And big thanks to the7stars and Alight Media for providing and facilitating the pub screen out-of-home placements.