IMG

As a Commercial Partnerships Sales Executive at IMG, Jak Alcock connects brands to global media solutions across live sport broadcasts on Sport 24 and Sport 24 Extra. IMG’s Sport 24 is a live sports channel available to airlines and cruise ships, offering passengers real-time access to the world’s best sporting events. “There are limited external distractions to passengers in the sky and at sea, meaning we have a truly captive, premium audience. With long-haul travel in particular, the channel allows brands to tell their story over an extended period with varying lengths and frequency of assets” Find out more about how Jak connects brands to captive audiences globally: https://bit.ly/3TRLKeF #PoweringPartnerships #TeamIMG

Our European Tour team were on the ground, at the BMW PGA Championship, delivering a 100% hydrogen-powered outside broadcast of the BMW PGA Championship at Wentworth. The only emissions? Drinkable water. Building on the success of similar productions at the 2023 BMW PGA Championship, The AIG Women's Open and the Amgen Irish Open, this is yet another significant step forward in driving innovative and sustainable solutions, doing our part to help make our world greener through our work.

We’re incredibly proud to spotlight the challenges and triumphs women in our industry face as they navigate their careers while managing fertility, raising families, and taking on other caregiving responsibilities. Earlier this week, we partnered with the Women’s Sport Collective to host a safe and supportive space for women in sports to come together, share their personal journeys, and engage in an intimate panel discussion followed by insightful roundtable conversations. A huge thank you to our inspiring panelists: Jacqui Oatley MBE, Jenny Mitton, Claire Parnell, Natalie Justice-Dearn (She/her), Serena Lloyd-Smith and Michaela MacIntyre. Hosted by IMG’s Hannah Dewar, the panel spoke with honesty and openness on topics ranging from company maternity policies and paternity leave, to experiences with IVF, miscarriage, egg freezing, and adoption. Following the panel, we encouraged transparent conversations and discussion among attendees, further creating a supportive network of women committed to helping each other thrive both in their careers and personal family lives. Here at IMG, we are dedicated to using these insights to advocate for better policies in the industry, ensuring that we learn from the information shared so we can support women to successfully balance building both a career and a family. Thank you to Lizzie Cottrell, Sue Anstiss MBE, and Henni Bateman Williams for their support in organizing this fantastic event.

Tim Smith, Senior Vice President, Licensing, IMG, shared valuable insights on building lifestyle brands through licensing at Brand Licensing Europe 2024. "Licensing is a powerful tool to engage not only today's consumers but also those of tomorrow. Especially for premium brands looking to attract new customers, brand extension can facilitate entry into more accessible categories while staying aligned with core brand pillars. Not only does this unlock new demographics but can also result in these new brand entrants eventually purchasing core products." Learn more about how licensing can elevate brands here: https://bit.ly/49UsNNL

According to statistics, 74% of people feel more loyalty to a brand that’s involved with sports and entertainment. A tournament, a match, a goal is no longer just sport but a cultural moment that influences everything from food to fashion. How are brands leveraging the power of sport to create authentic activations that resonate with audiences? We’ve broken down some brilliant brand partnerships from the industry. Read more here: https://bit.ly/4gyajqJ

Next up, we’d like to introduce Go-Eun Yoon, Brand Partnerships Director at IMG. With over a decade of experience, Go-Eun specializes in forging high-impact partnerships, harnessing IMG’s extensive portfolio to deliver creative solutions that resonate with audiences globally and drive commercial value. “My key priorities are alignment, authenticity, and impact. In other words, the partnership must make sense – it should drive measurable results for both the brand and our rightsholders. To do this, we need to understand our clients inside and out – what their values are, what rights can we offer, and who their fans are.” Find out more about how Go-Eun supports brands in building meaningful partnerships: https://bit.ly/3ZsdHNz #poweringpartnerships #TeamIMG

We are proud to announce the renewal of our long-standing partnership with the Automobile Club de l'Ouest (ACO), extending our role as the exclusive global licensing representative for the 24 Hours of Le Mans through 2029. This multiyear agreement strengthens our commitment to expanding the global footprint of this legendary race by driving innovative licensing opportunities and forming strategic brand collaborations across all categories. Mickael Andreo, Vice President of Licensing at IMG commented on the agreement “We’re excited to keep working with the ACO to grow the brand through strategic collaborations that reach diverse global audiences, unlock new revenue streams, and enhance fan engagement.” Learn more about this exciting partnership: https://bit.ly/4gxyIMR

Daniel Rossomondo, Chief Commercial Officer at Dorna Sports is in the hot seat in the latest edition of Leaders in Focus. With over 20 years in the sports industry, starting at the NBA, Dan has a track record of crafting global business strategies that drive growth in sponsorship, media, licensing and retail. Sitting down with Leaders Editorial Director, James Emmett at the IMG x RedBird Summit 2024, Dan reflects on his first year as Chief Commercial Officer, and how he is bringing his expertise to his current role, overseeing media rights, global commercial partnerships, and digital business operations for MotoGP. In the conversation, Dan shares insights into MotoGP’s exciting momentum and how he plans to further elevate the sport’s profile, expand its audience, and grow revenue. Watch the full episode of Leaders in Focus, in partnership with Leaders in Sport: https://bit.ly/4ex5xb0

Luke Organ, SVP, Global Brand Partnerships at IMG, recently spoke with ADWEEK to discuss one of the next big stages in sport for brands: Euroleague Basketball. With EuroLeague seeing significant growth in popularity in recent years, the sport presents the opportunity to engage a young and digitally savvy audience. “Euroleague Basketball is more than just a sport; it’s a cultural movement that is gaining momentum across Europe. With a young, digitally engaged fanbase, the league offers an unparalleled opportunity for brands looking to tap into a vibrant, growing market.” Read more here: https://bit.ly/3XU6WTJ #poweringpartnerships #euroleague

Will Foote, Marketing Manager, Digital at IMG has been named in Campaign UK's Faces to Watch list for 2024. Nominated for his work or his work in support of our partner RL Commercial, we are proud to see Will receive this recognition for his hard work in advancing our digital efforts in support of our clients and playing a crucial role within the IMG team. Congratulations, Will. Read the full article here: https://bit.ly/4emgNaa