Impact is an energetic and flexible market research agency committed to providing meaningful insight that delivers strategic advantage, customer centricity and sustainable futures. We are passionate about understanding the sectors we work in and forming partnerships with our clients. We create bespoke solutions to meet commercial goals, strengthened by our advanced analytics capability and partnerships with a full range of fieldwork solution providers. Established over 8 years, an MRS company partner and ISO 20252 accredited, our expertise spans healthcare, energy, water, electric vehicles, consumer & shopping, financial, events, business services, and smart home technology. Our exemplary research talent ensures we listen, interpret and distil insights that make a difference and create commercial value for our clients.
External link for Impact Research Ltd
Impact Research Ltd
Quintet 3, Churchfield Road
Walton-On-Thames, Surrey KT12 2TZ, GB
We've been recently conducting some qualitative research in the food-to-go sector. It's been fascinating to hear from people about their favourite food-to-go retailers and what it is that makes them so good. So just for fun, which of the following do you prefer? #foodtogo #research
This content isn’t available here
Access this content and more in the LinkedIn app
We're really proud of the work we do, especially in the sustainability space, and it's even better when we get feedback like this. #HappyClients #Sustainability #MarketResearch
We're thrilled to welcome Emma Gray to the Impact team. Emma has recently graduated in Criminology and Sociology from Loughborough University and is now taking her first steps into the market research world. Join us in giving Emma a warm welcome! #NewTeamMember #WelcomeToTheTeam #MarketResearch
Second-hand fashion is on the rise, fueled by a growing demand for sustainability, affordability, and one-of-a-kind styles. Despite some barriers, the momentum is undeniable. Second-hand is no longer just an alternative—it's shaping the future of fashion. Check out our latest blog to discover the trends driving this shift! https://lnkd.in/e5yS6YfF #Sustainability #Fashion #SecondHand #MarketResearch
Impact Research Ltd reposted this
What could be more fun than a good old shopping trip with your girlies? 🛒 🛍️ Stupidity, laughter, picking the wine and the snacky-snacks. 🙌🏼 🍷 🐷 With our normal ‘every day’ heads on, I think most of us can agree we shop without thinking. We know what we want or need to buy, make a quick choice and stick it in the trolly. However, believe it or not, there are a number of factors that influence us / a consumers purchase decision. 👉🏻 CUSTOMER JOURNEY RESEARCH helps businesses understand how customers interact with their product or services from start to finish. Some key benefits are, ✅ Improves customer experience: by knowing the steps customers go through you can make those steps easier and more enjoyable. ✅ Identifies pain points: it helps spot where customers face problems or frustrations, so those issues can be fixed. ✅ Boosts sales: understanding the journey helps businesses show the right information at the right time, encouraging customers to make purchases. Drop me a DM or email me, Becky.mcfetridge@impactmr.com if you’d like to talk more about this method of research. #customerjourney #retail #shopping #research
Impact Research Ltd reposted this
𝐈𝐓𝐒 𝐍𝐄𝐀𝐑𝐋𝐘 𝐓𝐈𝐌𝐄... ... 𝐒𝐄𝐄 𝐓𝐇𝐄 𝐍𝐄𝐖𝐄𝐒𝐓 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 𝐅𝐑𝐎𝐌 𝐎𝐔𝐑 𝐋𝐂𝐓 𝐓𝐑𝐀𝐂𝐊𝐄𝐑! 👀 𝐀𝐬 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰, 𝐰𝐞'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐨𝐮𝐫 𝐋𝐨𝐰 𝐂𝐚𝐫𝐛𝐨𝐧 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 (𝐋𝐂𝐓) 𝐭𝐫𝐚𝐜𝐤𝐞𝐫 𝐟𝐨𝐫 𝐚 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐲𝐞𝐚𝐫𝐬. 𝐓𝐡𝐢𝐬 𝐬𝐲𝐧𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭, 𝐛𝐚𝐜𝐤𝐞𝐝 𝐛𝐲 𝐨𝐮𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐢𝐧 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫𝐬 (𝐃𝐍𝐎𝐬) 𝐚𝐧𝐝 𝐆𝐚𝐬 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 (𝐆𝐃𝐍𝐬), 𝐞𝐧𝐚𝐛𝐥𝐞𝐬 𝐞𝐧𝐞𝐫𝐠𝐲 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐭𝐨 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬, 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐦𝐚𝐤𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐚𝐥𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐧𝐞𝐞𝐝𝐬 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐫𝐞𝐧𝐝𝐬. 𝐖𝐡𝐲 𝐒𝐡𝐨𝐮𝐥𝐝 𝐄𝐧𝐞𝐫𝐠𝐲 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐋𝐂𝐓 𝐓𝐫𝐚𝐜𝐤𝐞𝐫? 👇 𝐄𝐧𝐞𝐫𝐠𝐲 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐚𝐫𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐥𝐨𝐰-𝐜𝐚𝐫𝐛𝐨𝐧 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐥𝐢𝐤𝐞 𝐡𝐞𝐚𝐭 𝐩𝐮𝐦𝐩𝐬 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐢𝐜 𝐯𝐞𝐡𝐢𝐜𝐥𝐞𝐬, 𝐛𝐮𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐚𝐝𝐝𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐚𝐫𝐫𝐢𝐞𝐫𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐟𝐚𝐜𝐞 𝐢𝐬 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐭𝐨 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧. 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐋𝐂𝐓 𝐓𝐫𝐚𝐜𝐤𝐞𝐫 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐬 𝐚𝐧𝐝 𝐩𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬, 𝐞𝐧𝐚𝐛𝐥𝐢𝐧𝐠 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐭𝐨 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐡𝐞𝐥𝐩 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐨𝐯𝐞𝐫𝐜𝐨𝐦𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐦𝐨𝐯𝐞 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭𝐥𝐲 𝐭𝐨𝐰𝐚𝐫𝐝 𝐧𝐞𝐭 𝐳𝐞𝐫𝐨. 𝐌𝐲 𝐝𝐢𝐚𝐫𝐲 𝐢𝐬 𝐧𝐨𝐰 𝐨𝐩𝐞𝐧 𝐟𝐨𝐫 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬 𝐟𝐨𝐫 𝐮𝐬 𝐭𝐨 𝐭𝐚𝐥𝐤 𝐲𝐨𝐮 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬! 𝐓𝐨 𝐬𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐢𝐦𝐞, 𝐩𝐥𝐞𝐚𝐬𝐞 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐦𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲. 📧 𝐛𝐞𝐜𝐤𝐲.𝐦𝐜𝐟𝐞𝐭𝐫𝐢𝐝𝐠𝐞@𝐢𝐦𝐩𝐚𝐜𝐭𝐦𝐫.𝐜𝐨𝐦 #netzero #energyretailers #dno #gdn #sustainablefuture
𝐓𝐇𝐄 𝐖𝐀𝐈𝐓 𝐈𝐒 𝐎𝐕𝐄𝐑! The results from Wave 10 of our Great Green Sustainability Study are now available! 🙌 Since 2019, we have been researching consumers' perceptions of FMCG and retail brands. Our study explores the UK public's sentiments on the environment and climate change, along with their views on over 100 brands sustainability efforts. ♻ Each brand is scored out of 100 based on perceptions of environmental friendliness, ethics, social responsibility, and financial responsibility. Don’t miss out! Download the report now❗ 👇 https://lnkd.in/e8GzrE2Z #SustainableBrands #ImpactResearch #EnvironmentalEthics #SocialResponsibility #ConsumerPerceptions #FMCG #RetailBrands #UKSustainability #Research
We’re excited to announce that the latest results from Impact’s Great Green Sustainability Study will soon be released. ♻ Conducted bi-annually for over four years, our study delves into the UK public's sentiments on the environment and climate change and their perceptions of over 100 brands with regards to their sustainability efforts. Each brand receives a score out of 100 based on perceptions of being environmentally-friendly, ethical, socially responsible and financially responsible. Can't wait to see the results? Register now for a priority preview! 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐔𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭: ✅ Scores and rankings of 105 brands from April 2024 data. ✅ Insights into leading brands in sustainability. ✅ Analysis of brands lagging in their efforts. Fill out your details to receive an early copy of the report. ✍ https://lnkd.in/eHd-hPtJ #Sustainability #GreenLiving #ClimateChange #EcoFriendly #SustainableBrands #EthicalBusiness #SocialResponsibility #Research #BrandTrust #SustainabilityReport #GreenFuture #UKBrands
We are thrilled to have collaborated with the ICO on this crucial project. 🤝 We conducted a citizen jury to understand the UK public's opinion on personal data sharing through Internet of Things (IoT) and provided feedback on draft guidelines for manufacturers of these products. #DataPrivacy #SmartDevices #PublicOpinion #CitizenJury #Guidelines #Collaboration #ImpactAndICO
🆕 Knowledge is power, especially when it comes to your information rights. Our new research into public perceptions of Internet of Things (IoT) products’ security revealed that the more people know about the products, the less they trust them and the companies behind them with their personal information. We ran a ‘citizen jury’ with members of the public, which is a method allowing researchers to inform participants about a topic first, and then get their views on specific proposals. We explored six areas of data protection: consent, transparency, profiling and advertising, individual rights, accountability and security. We listened to the public’s experiences with IoT products and we asked for their thoughts on our propositions for manufacturer requirements. Read the full report: https://lnkd.in/eNFgug6c As we continue working on our consumer IoT data protection guidance, we invite manufacturers to share their views with us at an in-person roundtable on 11 July. If you are an IoT manufacturer and want to take part, you can apply via our website: https://lnkd.in/eyg62bzc
Happy #WaterSavingWeek 2024! 🌊 We are proud to be working with Nick Eves and Oliver Eley from Southern Water, Jon Ross from Blue Waves’ innovation team and GroundBreaker Systems to trial a new water-saving technology among residential households. The technology eliminates flow variations caused by natural pressure fluctuations in the supply system which should result in water and energy savings to customers without impacting their experience in the home. We are excited to be Southern Water’s customer engagement partner for this important trial. #UtilitiesMarketResearch #Sustainability #WaterWise