Independents Day

DID YOU KNOW? In 2025 Drum roll please... 🥁 #iDay is celebrating its 20th Anniversary! 🎉 🍾 🥂 🎂 📢 SAVE THE DATE! 📢 🗓 Sunday 29th & Monday 30th June 2025 More news coming soon... #Partytime #independentopticians PS Hope you like the anniversary logo

Couldn't make it to iDay24 'Unlocking your practice's dry eye potential'? Well thanks to Optician magazine's highlights report, those who subscribe can now share in some of the pearls of wisdom delegates heard first hand. As for news on #iDay25 there's news coming soon so watch this space! #independentopticians #businessdevelopment

Now the dust has settled on #iDay24 it would be remiss not to publicly thank and acknowledge the contributions of everyone involved in making it an unequivocal success. Thanks firstly to our speakers Trusit Dave Nick Black Craig Wilcox Andy Clark Craig McArthur for exceeding the brief and educating whilst entertaining. Also thanks to our discussion panel (pictured L-R in this weeks Optician magazine) Beth Ralph FBDO CL MBCLA Purvi Thomson Dermot Keogh Sharon Flora Kudos to our #sponsors and #exhibitors for making the conference financially viable. We're confident the delegates made that investment worthwhile. OUR SPONSORS XEYEX Software for Opticians Bausch + Lomb UK Optos Topcon (Great Britain) Medical Positive Impact Essilor National Eyecare Group Practice Building Visioneering Technologies Inc. OUR EXHIBITORS #AvantGardeOptical #EyeScreenMedia EyeMed Vision Care UK Eyeplan Ltd The Hearing Care Partnership #NorthernLenses Ocuco Limited Ophtecs Europe Optinet Software Safilens Seiko Vision UK Whilst iDay is put on by Proven Track Record Ltd., we'd like to thank the admin team at Positive Impact for their support creating the badges, stuffing the conference bags, manning the registrations desk and generally assisting before and on the day of the event. Thank you Anna Gasienica Maria Rocamora Jack Henderson And last but by no means least, thanks to every one of our wonderful delegates for coming! Paul Cotter Gareth Armstrong

And we’re off! 1st presentation of #iDay24 from Trusit Dave on his experience of the dos and don’ts of specialising in #dryeye. A candid review of his success and (occasional) failures over the last 5-years. Soooo enlightening. Thanks Trusit 🙏

New products are the lifeblood of every successful business... As such next Monday's #iShow at Independents Day is just as important to the success of the day as the conference itself, both for delegates and exhibitors. Additionally without the investment of our sponsors and exhibitors we couldn't keep the cost of a ticket so reasonable. So thank one and ALL! 🙏 👏 👏 Our Sponsor Roll of Honour can be seen in the image below and these are our wonderful exhibitors: EyeMed Eyeplan Ltd Net Zero Eyecare Ocuco Limited Ophtecs Europe Optisoft Ltd Safilens Seiko Vision UK The Hearing Care Partnership

How NOT to set-up and run a dry eye clinic! Thought that might make you look... Seriously though it's important to understand the pitfalls in order to avoid them. So iDay gets off to a flying start by opening with Trusit Dave. He will get right to the crux of whether or not you should expand your dry eye service. Dr. Dave will provide an honest 'warts and all' perspective on the key considerations, as well as the all important discussions a business must have before investing in developing a more specialist dry eye offering for its patients. He is followed by Nick Black who will share the financial and other analysis that is needed in order to ensure that dry eye appointments are no less profitable than providing other services. He will include insight as to how this helped his practice - BBR Optometry Ltd - with their offering. Certainly a not to be missed opening session. To book https://lnkd.in/eNVR98JP PS As if that wasn't enough, the day is also worth 4- CPD points 🤓 #dryeye #independentopticians #businessdevelopment #CPD

THE DOS AND DONT'S OF MARKETING DRY EYE Marketing guru, and no stranger to iDay, Andy Clark will be sharing his expert opinion on the best approach to marketing dry eye to your patients. There will be plenty of marketing pearls and tips including 'quick wins' that can soon be implemented upon return to the practice. It's not too late to secure your place. Visit https://lnkd.in/eNVR98JP #dryeye #independentopticians #businessdevelopment

COSMETOMETRY?!?! Wondering what on earth we're talking about? Well according to Craig Wilcox it's the natural development of #dryeye practice, moving toward a wellness model. Wellness includes feeling great, eating healthily, and exercising and is also about looking good, which can be important for patients’ self-confidence and happiness. Some practices are already moving to a wellness model, from which aesthetics is a natural progression. Want to know more? Then register to join us in Birmingham on Monday 8th July https://lnkd.in/eNVR98JP #independentopticians #optometry #businessdevelopment

Craig & Trusit's Excellent Adventure! ...in #dryeye of course! 😜 Keynote speaker Trusit Dave will be joined by fellow optometrist, Craig McArthur for this final interactive CPD session of #iDay, where the delegates will take charge of the subject matter! The audience will decide what dry eye topics, from the selection offered, they want the pair to discuss from their personal perspectives. There will be plenty of opportunities for audience participation to support or challenge our 'experts' respective viewpoints. This is sure to be a lively and fun session to draw the conference to a close. 😃 It's not too late to book at #earlybird prices https://lnkd.in/eNVR98JP #dryeyedisease #independentopticians #businessdevelopment #optometry

*YOU ASHED IF THERE COULD BE #CPD, WE LISTENED!* Independents Day (Mon 8th July this year) has always been about the business aspects of the optical and optometric world. As such we've never much cared about CPD and anyway, much of the content over the years hasn't been 'CPDable'. Anyhoo, we are now in the process of registering this years #dryeye content that is applicable for points. So delegates can now not only benefit from hearing some of the best speakers on commercialising dry eye, they can also pick up a few #CPD points to boot 🤓 We call that a WIN-WIN! 👏 For more information and to book at extended early-bird prices visit https://lnkd.in/eJUU2JEW #independentopticians #businessdevelopment #dryeyedisease