inlights

📺 Throwback to the Original “Live Stream” at Dixon’s… Remember when the closest thing to a live stream was a bunch of us huddled around the TVs in Dixon’s on a Saturday afternoon, pretending to browse while sneaking a peek at the football scores? 😆 No Sky Sports subscriptions, no phones blowing up with notifications—just a group of determined fans casually strolling by, ‘testing the picture quality.’ Managers probably thought we were all very interested in buying a TV that day… every single week. Maybe we were onto something! Free viewings, live commentary from random strangers, and zero buffering. Good times. #Throwback #OldSchoolStreaming #DixonsDays

New York or London? 🤯 £1.10 a mile to London from Manchester (return) and £1.60 a mile First Class… …and thankfully I booked in advance and paid less this time (and travelling standard!), however, the prices to use the rail network are absolutely bonkers! If I was buying my ticket on the day, I could be flying to New York for less than a 2hr 14min trip to London - that’s mind blowing - as a quick google search showed me! The costs have risen so much, and increases don’t just impact individual travelers—they affect businesses, environmental goals, and broader social mobility. Why is it still so difficult to make sustainable travel affordable? #traintravel #inflation #manchester

🌟 More exciting news for inlights... Thrilled to share we’ve officially partnered with Bravissimo for their personalised email marketing! 🎉 As a brand that celebrates body positivity and empowers women with stunning lingerie, Bravissimo is an incredible addition to our client roster. With 94 sizes, 25 brands & one unique you, Bravissimo create feel-good fitting experiences. inlights are excited to create personalised emails which are one-of-a kind for every Bravissimo customer, as well as epic journeys flows that connect with the audience and boost engagement. Stay tuned for updates on our journey together... #emailmarketing #crm #personalisation

🚀 Absolutely delighted to be working with Sling TV... ...and creating truly magical emails with their amazing team. Love this personalised animation for the Basketball Season - we also created the rest of the email, featuring a 1st person call to action too (getting some great results with this!). It's all about making every recipient smile, seeing something created just for them and standing out in the inbox! Tick, Tick Tick #emaildesign #emailmarketing #crm #engagement

⭐ Personalised magic for Selco... Absolutely love these before and after examples that the team created. I'm still amazed at how many companies ignore the welcome journey or haven't touched it in years. When you spend a lot acquiring a customer, then those first emails you send are crucial to driving loyalty. Make them smile, make them feel important, and show them you care. #emailmarketing #crm #welcomeemails

🎉 BREAKING NEWS... ... I'm so excited to be working with Boden & helping transform their emails into the extraordinary. This hyper-personalised new campaign increased revenue per email by 21% & engagement by 6.5% in an A/B Test - giving every recipient something special. Really proud of what the team have achieved and seeing so many clients moving the dials on engagement & revenue is so brilliant. #emails #personalisedemail #personalization #crm #emailtriggers

Maybe I’m weird - some people collect stamps, comics or memorabilia, but I collect… …cool emails and especially welcome journey automations (#geek)! Loved this recent one which I as it does the job perfectly. I’ve 1,000s of them if anyone wants to see my collection!! #collecting #automatedemails #crm #emails #welcomejourney

Thanks Rachel for the compliment - our inlights personalisation platform creates the magic - and as you might expect drives huge engagement vs non-personalised. Every email should be just for you (and Alice), however, it's amazing how many generic emails I get every single day. It's so so simple to add personalisation and we have a way of doing it without any development and it works with any CRM platform too. It's all about a smile - creating a brand that people love...

SIX minutes of fame on ITV's This Morning 😍 National TV always moves the dials in an epic way and this time was no different. Getting the first six minutes on the biggest daytime TV show with the company logo in the background and a LOT of name checks - now that was a result! 🔥 We drove more visitors to the website that day than ever before - in fact it was over 10x the peak Christmas trading day. 🖋 We leveraged our personalisation to get noticed by the whole TV team - something that has worked & delivered 32 TV slots since founding GettingPersonal way back in 2005, then Yappy in 2018 and then inlights. 👀 Journalists (a bit like your customers) get bombarded with 1,000s of emails every day, so you have to get noticed and create an impression. ⚡ After looking back at all the features, the revenue uplifts from those 'free' TV features totalled over £3m in incremental sales - not forgetting the additional 120k customers we acquired too! ✅ Personalisation works, and our epic email Open Rates combined with industry busting Click Through Rates, drove a huge amount of repeat business. ❤️ Obsess as much with bringing customers back again as you obsess with winning them! When we took 10% of the acquisition budget and moved it to retention it was a game changer. 🎉 Your existing customers are your most profitable channel! #personalisation #emailmarketing #crm #retention #digitalPR #tv

👀 Make it REAL... ...as THAT is what makes an epic personalised campaign. It HAS to look real, authentic and that will drive tons more engagement and support the brand. Like you've created it JUST for them. This example is a football shirt with the recipient's name spelt out as if it was actually a real shirt hung up. The lighting, the shadows, the texture, the angle of the text personalisation and the ripple of the fabric - all authentic. Over a million emails, with different surnames and numbers in one email campaign - did I mention it's possible with zero development and integration too! I've some awesome examples, along with some epic case studies which I'd love to share - just drop me a message! #personalisation #emailmarketing #crm #retention #automatedemails