James Watt, millionaire entrepreneur and co-founder of BrewDog, recently took LinkedIn by storm—not with business news, but with a personal milestone: his engagement announcement to British reality star Georgia Toffolo. Watt described the engagement in corporate terms, calling it "a very cool deal" poised for "future growth," a phrasing that many LinkedIn users found cringeworthy. The post quickly went viral, sparking debate over LinkedIn's shift toward more personal content. Watt's LinkedIn post read, "I did a very cool deal at the end of last week. It is a long-term contractual agreement which looks poised for future growth. Both business and personal. Lots of mutual investment," accompanied by a photo of the couple flaunting Toffolo's engagement ring. The post circulated widely and even made its way to X (formerly Twitter), where user Ross McCafferty (@RossMcCaff) reposted it with the caption, "LinkedIn is a disease." The post quickly amassed over a million views. While some users congratulated the couple, others expressed secondhand embarrassment. Comments ranged from "I'm going to die of cringe" to remarks like, "Even his proposal is a marketing stunt." The critique underscored the polarising nature of personal posts on LinkedIn, echoing Elon Musk's 2023 claim that "LinkedIn is cringe." Read more here: https://lnkd.in/eakZJBFB
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