Jargon Group

At The Jargon Group, we know that great content is key to capturing attention and driving engagement. 🤝 But, the chances are that your business doesn’t have an endless supply of great ‘news’ that backs up how you’d like to position yourself. That's where effective PR research can help. Done right, PR research can position your brand as an expert in your field. Done wrong, it may give the media a story but fail to create a strong platform to build your brand proposition. Different types of PR research can help your business to meet its communication goals. There are five key questions to consider when using research to ensure that your messaging is correct. In a world where content is king, PR research continues to be a powerful communication tool. To find out how you can use it to best affect your organisation, contact our award-winning team on contact@thejargongroup.com 👑 #PR #communications #message

The UAE is making remarkable strides not only to embrace AI but to become a global leader in the space. From proactive collaborations to billions of investments, the country is going above and beyond to integrate artificial intelligence into its ecosystem. In our most recent blog, Mohit Hira has taken a look at the three key elements driving AI adoption in the country and strengthening its position in the global AI landscape. 👇🏼👇🏼👇🏼 https://lnkd.in/eKUECmXb  #AI #Innovation #Dubai

With the UK at 67 million, balancing food production and carbon reduction is crucial. Agritech offers solutions, from robotic tractors to animal biotechnologies. 🚜 Effective communication is an important tool for sowing the seeds of opportunity, and awareness. In the Jargon Group’s latest blog, Dan Brew talks From Farm to Fork, and how Agritech is on the Ascendancy. 👇🏼👇🏼👇🏼 https://lnkd.in/exPspe-X #agritech #sustainability #biotechnology

Tradeshows are a great way to connect with your target clients and partners! When planning your tradeshow there is alot to consider to make sure you get the best from your investment, one way to do that is to ensure that you have a strong PR strategy in place. The good news is that there are a few things you can do to leverage PR to build a buzz and generate leads at shows. Discover how our award winning team can support your business at tradeshows this year. Get in touch! ✉️ #tradeshows #PR #Events

Your business needs a purpose. Now more than ever consumers want to engage with companies that do good. A Bain & Company consumer survey revealed more than 70% of consumers are willing to pay a premium for sustainability. In 2019 and 2020, the number of companies espousing an Environmental, Social and Governance (ESG) mission doubled. But what really is ‘purpose’, and how do you define yours? At a basic level, purpose is what an organisation stands for, purpose differs from a mission statement. A purpose statement focusses outward, outlining what you’re doing for the wider world; your customers, community and the environment. Customers view purpose-driven as being more caring and, as a result, they are more loyal to them. The benefits of having a clear purpose are wide-ranging and far-reaching but ultimately you will see it reflected in your bottom line. A good purpose statement should use plain language that’s simple for employees, customers and stakeholders to understand. This is easier said than done and something the experts at The Jargon Group can help with. If you need some help finding your purpose, then get in touch today to see how we can help.

Where to find the Jargon Team in July! We are supporting our fantastic clients at some great events this month. If you’re attending any events and need some support then please reach out and find out how to maximise your investment at Tradeshows. Here’s where you’ll find us throughout July, if you're attending come and say hi, we’re looking forward to seeing you there! #PR #Events

In today’s evolving PR industry, effective operations aren’t about rigid processes but adaptable best practices. Instead of enforcing strict procedures, we should establish evolving guidelines that empower our teams to adapt and innovate. With the rapid rise of AI and other technologies, flexible practices are essential for maintaining efficiency and agility. Let’s embrace this approach to drive our agencies forward. In the Jargon Group’s latest blog, Kevin Winfield talks about how streamlining operations isn’t about processes, but best practices. 👇🏼👇🏼👇🏼 https://lnkd.in/e6cX8fD8

Yesterday we had an exciting day at Jargon Group HQ! We welcomed the Cardiff team down to our office in Reading! It was a great chance for us to catch up on the exciting projects we are working on! Despite working in the heat, everyone’s spirits were high, and we made sure to enjoy a very well-deserved ice cream. Here’s to more sunny days, teamwork, and more ice cream (of course!) ☀️🍦  #SummerVibes #WorkHardPlayHard #PublicRelations 

Over the last year, one of our fabulous Account Executives, James Sweeney has been volunteering with One Million Mentors. James has been working hard, and providing valuable support, feedback, and helping his mentee achieve their goals. During this time he has supported his mentee to reach milestones, that seemed impossible to begin with. Great job James! 🌟

Consumers are becoming ever-more eco-conscious, but they still want to look good. Is reconciling their conscience with their fashion sense the way forward for the clothing industry? In the Jargons Group's latest blog, Michael Bennett talks about whether recycled textiles are the future of fashion. https://lnkd.in/e9XeQDRn #PublicRelations #Sustainably #Fashion