Kaizen

Missing summer a little bit extra this week ☀️ ... And reminiscing about summer had me thinking about one of my favourite summer #DigitalPR campaigns that we put together here at Kaizen for a client in the travel and language space. There's nothing worse than jetting off expecting a peaceful and easy-going holiday, only to be met with crowds of tourists and endless wait times for your bucket-list itinerary... So to help travellers find the peace they crave, we dove into data to highlight the best-hidden gems in Europe- perfect for anyone seeking a quieter escape. This concept fit seamlessly into the summer news cycle and ended up landing over 40 pieces of coverage! ☀️ ✈️ https://lnkd.in/ebYP-6G3

As a challenger brand in the "Your Money Your Life" (YMYL) space, Aqua needed a robust online presence that aligned with Google's E-E-A-T standards to build trust with both users and search engines. Our team delivered an integrated SEO, SXO and Digital PR strategy that cut through the noise, boosting Aqua’s key landing page for "credit cards for bad credit" and delivering outstanding results: 🔹 +27 keywords ranking in the Top 10 🔹 +173% increase in organic traffic, bringing in 1,000+ new visitors 🔹 #1 ranking maintained for Aqua's homepage Curious about how we made it happen? Read the case study here: https://lnkd.in/egUye9BV #Kaizen #Aqua #SEO

Keywords are the backbone of TikTok SEO. Using keywords within your videos will give them the best chance at being properly categorised for TikTok's algorithm. Our Senior Social Media Manager, Amanda Easter looks at how you should conduct keyword research and incorporate them into your TikTok strategy 🧠 Read the full blog here: https://lnkd.in/deUTB3Yv #Kaizen #tiktokseo #keywordresearch

Google is under serious pressure with antitrust lawsuits stacking up. Recently, they were found liable in the U.S. for maintaining an illegal monopoly on search. Yet despite these challenges, Google remains the go-to search engine, handling around 8.5 billion searches daily 🔍 But the landscape is shifting fast! Alternative search engines are making strides, especially among Gen Z. TikTok, for instance, is emerging as a platform that could challenge Google’s stronghold on the search market. In our latest write-up, 'The Downfall of Google', we explore the current search landscape and offer practical tips for navigating a world moving toward zero-click searches. Here’s a glimpse of what you’ll find: 📈 Insights into Google’s changing behaviours 📊 Making sense of ads and AI Overviews 💡 Navigating a zero-click world Curious to learn more? Download the full write-up here: https://lnkd.in/dY3GBdre #Kaizen #SEO #Google

The Electric Car Scheme a leading provider of electric car salary sacrifice solutions, turned to us to build a solid foundation for long-term organic growth in a niche yet competitive market. With a limited pool of relevant keywords, we focused on optimising key landing pages for high-priority terms, while launching targeted digital PR campaigns to boost both B2C and B2B visibility, grow domain rating (DR) and enhance the backlink profile. 📈 Results exceeded expectations: 🔹 60% of high-priority keywords saw positive ranking movement, with 50% reaching or climbing within Page 1 🔹 119% increase in clicks (Oct–Jan) and a 36% YoY increase (Jan '23 vs. Jan '24) 🔹 ECS's Domain Rating improved by 3 points Want to know how we did it? Read the full case study here: https://lnkd.in/dN7YRiiD #Kaizen #electriccarscheme #seo

What started off as a social platform for viral dances and cute animal videos have now evolved into becoming a full blown Google Search competitor 👀 Our Senior Social Media Manager, Amanda Easter, looks at TikTok's search features in our latest blog, including: 🔎 TikToks showing up in Google SERPs 🔎 AI-generated snippets 🔎 Auto-suggest 🔎 Search Ads and Paid Placements Read the blog here: https://lnkd.in/deUTB3Yv #Kaizen #seo #tiktokseo

Our 'Campaign Wrap Up' report template was featured on Ahrefs! Showcasing the impact of all your hard work and the results you've driven for a client is one of the best parts of the job! With this in mind, our Digital PR Strategy Lead, Shakira Sacks, crafted a clear and engaging wrap-up that covers: 📊 Campaign Overview 📈 Results 🌎 Wider Impact ⏭ Next Steps. Find the full report on Ahrefs’ website: https://lnkd.in/dtafDAJD

We’ve moved! 🏡 We're proud to share that we have moved to a brand new office, still in Shoreditch but now thrilled to be part of the community at Zetland House. This move comes alongside our expansion in Berlin and marks a new chapter for us as an agency as we continue to grow. Our new space provides the perfect setting for our team to collaborate, innovate, and thrive - so whether you’re a client, partner, or friend, we would love for you to drop by and say hello. #NewOffice #Shoreditch #Growth #Welcome

Traditional SEO has always relied on relevancy, authority and technical performance. However, with the rise of generative AI and evolving user behaviour, SXO and GEO have emerged to tackle these challenges. Wondering what SXO and GEO are? 🤔 Our SEO Account Director, Rachel McLeay explains them in our latest blog, including: 💡 SXO and GEO tactics for SEO 💡 Key metrics to track and measure your impact Read the blog here: https://lnkd.in/dNhrUz-h #Kaizen #SEO #SEOExpert

We’re lucky to have an international Digital PR team that brings unique insights to the table (Marina Plummer, Victoria S., Camille Pirard, Francesca Ferrari and Lucy Hughes) 🌎 With a deep understanding of cultural nuances and trends, we craft campaigns that truly resonate with audiences in different markets. From the US to Germany, France, Italy, and Latin America, each team member’s local expertise help us drive better results for our clients. In our latest blog, we’re sharing key tips and best practices for running successful global Digital PR campaigns, including: ➡️ Navigating cultural and political differences ➡️ Embracing regional pride ➡️ Avoiding common stereotypes Read it here: https://lnkd.in/eFak8x5q #Kaizen #DigitalPR #InternationalDigitalPR