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⚡ Our brand new State of the Mobile Publishing Market report 2024 is now available to download! ⚡ Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024 and beyond, including: 📉Responding to current challenges such as changes in search and social. 🔍Capturing first-party data effectively. 📱Creating premium features on mobile that support engagement, retention and member-only benefits that successfully drive readers up the ARPU curve. 💡How apps are increasingly being used as subscriber acquisition tools. We look at the growing opportunity mobile presents for publishers and share insights into the successful strategies that publishers are using right now to grow and deepen engagement with their audiences. The report, created in partnership with Mixpanel, gives you the tools you need to form, or indeed, accelerate your mobile app strategy and forge deep, direct relationships with your audiences. Get your copy of the report here 👉 http://bit.ly/3WjpZG2

Apps attract smaller, much higher value audiences for publishers and are super sticky in terms of time spent. In fact, app users spend more time per session than any other channel - this is their superpower 💥 Read our report to learn how apps drive subscriber acquisition and retention for publishers 👉 http://bit.ly/3WjpZG2

In our most recent edition of the Media Bulletin, we look at how apps can answer the challenge that news publishers face in finding new sources of revenue growth. Publishers can use zero-party data gathered in apps to market other services to audiences, and e-commerce is a growing revenue source for publishers as well. Read more ideas for revenue diversification as well as how apps can strengthen subscription and advertising revenue for news publishers.

A fantastic write up on INMA from valued Pugpig customer The Logic on how their app adds value and increases subscriber engagement💡 📱 An estimated 40% of their active subscriber base used the app in first year post-launch. 📱Almost 20% of survey respondents said they relied on the app to notify them of newly published material, after just three months post-launch. 📱The average engagement time per session in the mobile app is 8.5 minutes longer than on the web after just one year. Read the full story to learn how 👉 https://lnkd.in/erw3smEG Amanda Roth, International News Media Association (INMA)

In the latest edition of the Media Bulletin, we looked at how publishers are using zero-party and first-party data to develop better products and deliver more relevant content and advertising. One publishing executive in India said having actionable user data made the difference between “effective and defective advertising”. Smart data strategies benefit local publishers and broadcasters as well as large national brands, and we highlight examples of local media leveraging user data for editorial and commercial success. #dataoperations #publishing

Digital editions remain as engaging as ever, especially when delivered as part of a broader app experience. It’s important to understand that a digital edition does not have to be a “print replica”, in fact the most successful digital editions often do not look anything like a printed product. A digital edition simply delivers a downloadable, curated linear journey through pages of content from cover to cover. And it’s that curated experience, delivering a sense of completion (or finishability, as The Economist like to put it) similar to print, which tends to drive these high levels of engagement. Learn more in our 2024 State of the Mobile Publishing Market report. Get your copy here 👉 https://bit.ly/3WjpZG2

The Star Tribune is the latest national news brand to launch its mobile app on Pugpig Bolt as part of a ‘new era of technology growth' 🚀 Read the full story 👉 https://lnkd.in/eu3qKtyu

In our latest Media Bulletin, we get caught up in Olympics fever as we highlight some incredible ways publishers and broadcasters are experimenting with new app formats to cover the games. From novel medal counts, to live blog coverage, vertical video and engaging interactive features, The New York Times, The Washington Post, the BBC and The Independent push the envelope in app storytelling and visual design. We highlight a few examples, but if you've seen something else cool and cutting-edge, let us know in the comments. Which one would you give the gold? #mobileapps #mobilestorytelling #innovation

Audio really packs a punch when it comes to driving app engagement. By creating a dedicated in-app audio section and using push notifications to promote audio features and podcasts, publishers can tap into this relatively small but highly engaged audience. Learn how publishers are using audio to engage app users in our 2024 State of the Mobile Publishing Market report. Get your copy here 👉 https://bit.ly/3WjpZG2

In our recently released State of Mobile Publishing report, publishers told us that personalisation, once again, topped their list of innovation priorities. Research shows that personalisation can drive engagement and conversion. In the Media Bulletin this week, we look at how The Atlantic found the right balance between its editorial choices, options for audiences to customise their own experience and algorithmic personalisation that promises to deliver a more relevant experience. It's a great example of asking your audience what they want so you can develop an app that meets their needs. #mobileapps #userresearch #personalization