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⚡ Our brand new State of the Mobile Publishing Market report 2024 is now available to download! ⚡ Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024 and beyond, including: 📉Responding to current challenges such as changes in search and social. 🔍Capturing first-party data effectively. 📱Creating premium features on mobile that support engagement, retention and member-only benefits that successfully drive readers up the ARPU curve. 💡How apps are increasingly being used as subscriber acquisition tools. We look at the growing opportunity mobile presents for publishers and share insights into the successful strategies that publishers are using right now to grow and deepen engagement with their audiences. The report, created in partnership with Mixpanel, gives you the tools you need to form, or indeed, accelerate your mobile app strategy and forge deep, direct relationships with your audiences. Get your copy of the report here 👉 http://bit.ly/3WjpZG2

Another memorable company retreat for Team Pugpig ✨ Nothing beats recharging, time in nature, learning from new colleagues and a little bit of friendly competition 😉 🏹

Our most recent Media Bulletin looks over the horizon and how technology developments could affect mobile publishing. The themes came up in a session during our annual away days when we discussed: • Audio and different contexts for listening • Audiences pivot to video • AR and what it might mean for publishers. In a whirlwind overview, we highlight listening data from NPR and Edison Research, data on video habits from the Reuters Institute for the Study of Journalism and Meta's recent Orion AR demo. It's like a mini State of Mobile Publishing report!

We have discussed the importance of alignment in ensuring your app isn't an island. In our latest Media Bulletin, we highlight how Ringier Media's Dmitry Shishkin is using a digital playbook to break down silos across its international operations so commercial, editorial, technical and product teams can all work together more effectively. Bridge roles are important, but this is another example of how management can support the cross-functional work necessary to survive and thrive in this fast-changing and challenging media economy.

🥁 Introducing Mobile Matters…. Mobile Matters is the new go-to community where publishing professionals are talking all things mobile. 🤝 Connect with industry peers to exchange tips, tricks, and best practices 💡Discover new solutions to common challenges by tapping into the collective expertise of our community members 📈Stay ahead of the curve through expert-led discussions and shared resources Join Mobile Matters and be a part of the conversation on the mobile topics that matter most to you. Come and join us 👉 https://lnkd.in/ezt_y3ax 

It's time for another edition of the Media Bulletin, and we looked at the New York Times' major app update. The design leans into its strategy of creating a super bundle of content and services including news, recipes, product reviews, sports and puzzles. We highlight the thoughts behind the re-design and how you might adapt them to drive the success of your app. #newyorktimes #appdesign #mobilestrategy

We’re looking forward to the Arc XP Connect London event this Thursday. This year’s theme is all around the evolution of media and navigating trends, and it’s set to be a great event with lots of exciting speakers 💡 Drop Jonny Kaldor a message if you’re around and want to chat mobile apps or register for the event if you’d like to join 👉 https://lnkd.in/eK2j2AMH Hope to see you there!

In the latest edition of our Media Bulletin newsletter, we explain why an app is not an island. The more an app is integrated into your overall strategy, the better. We offer up a strategic overview of how to integrate an app into your audience and commercial strategies and provide some concrete examples from the South China Morning Post SCMP and The Straits Times of how to start off your relationship with unknown audiences and build habits and loyalty to the point where they are avid app users. #mobilepublishing #publishingstrategy #mobileapps

"Apps have become table stakes for news organisations, especially subscription-driven news organisations." In the latest podcast episode from the fantastic team at Media Voices, Eric Ulken from Baltimore Banner explains how their app has become a key part of engaging their audience and driving success as a local news start-up. We're super proud to be working alongside The Banner on driving innovation in local news through mobile📱 Listen to the full episode 👉 https://lnkd.in/eRfkPywy

Who else is packing their bags for INMA's Media Innovation Week in Helsinki this week? 🛫🇫🇮 Our Commercial Director, Dominic Easter, is looking forward to connecting with our long-time industry friends and meeting new folks, too. Swing by & say hello if you're interested in mobile apps (or just fancy a good chat about them)👋 See you in Helsinki! 🇫🇮 #INMAmiw International News Media Association (INMA) Nils Ove Håland Riise, Ioana Blaut, Birger Soiland, Yakir Firestane, Ariel Burkett, Arc XP, Stibo DX, PerformanceLabs.AI, Norkon, Mather Economics, Marfeel