The KAM Coach

5 mistakes that make key account plans fail: 🫸🏽 IGNORING CLIENT INPUT Plans built without their involvement feel irrelevant and get ignored. 🤑 FOCUSING ON SALES, NOT VALUE Highlighting what you want to sell instead of how you solve their problems. 🪜 LACK OF ACTIONABLE STEPS A plan without specific actions is just a wishlist. Break it down into priorities, timelines, and owners. 🤷🏽 NO ACCOUNTABILITY If no one’s tracking progress, nothing happens. Build reporting into your routine. ♻️ FAILING TO REVISIT Annual plans gather dust. Review and adjust quarterly to stay aligned. ------ Takeaway: A great plan drives results, not just conversations. Which of these mistakes do you see in your current account plans?

🔥 Ready to Break Free from the Annual Contract Trap? Join me for an exclusive 90-minute workshop where I'll reveal the proven strategies to secure 3-5 year client commitments! In "The Long Game," you'll discover: — How to craft irresistible multi-year pitches — Master objection handling techniques — Transform "we need flexibility" into "where do we sign?" Stop chasing yearly renewals and start building lasting partnerships. This isn't your typical webinar – it's a hands-on, interactive session where you'll practice real scenarios and get live feedback. Limited spots available! Join fellow Key Account Managers and Sales Leaders on February 19th, 3-4:30pm GMT. 🎯 Secure your spot now and if you're quick, get 25% off for early bird tickets.

🚀 Tired of Chasing Annual Renewals? Let’s Change the Game! One-year contracts feel like a never-ending hamster wheel 🐹—clients hesitate, budgets shift, and you’re constantly selling the same deal over and over. But what if you could break free from the renewal cycle and confidently secure 3–5 year client commitments instead? That’s exactly what we’re tackling in my upcoming interactive workshop: 🔥 The Long Game: How to Move Clients Beyond One-Year Deals 🔥 This isn’t a passive webinar—this is a hands-on, high-impact session where you’ll: ✅ Learn how to pitch multi-year deals that clients want to sign ✅ Overcome common objections like “We need more flexibility” ✅ Practice real-world strategies so you can implement them immediately 📅 When: Wednesday, 19 February 🕒 7:00 AM PST / 10:00 AM EST / 3:00 PM GMT / 4:00 PM CET 💥 Limited Early Bird Tickets – 25% OFF! 💥 Snag your spot now before prices go up! ⏳ Let’s ditch the renewal grind and start winning long-term deals—see you there! https://lnkd.in/eb4sh7QT

Ever found yourself staring at your to-do list, knowing exactly what needs to be done... but still not doing it? I used to tell myself I work better under pressure. But then I had a moment of brutal honesty: I was just afraid. ❌ Afraid my work wouldn’t be good enough. ❌ Afraid people wouldn’t find value in it. ❌ Afraid of failing. That’s when I realised—I was sabotaging my own career and success. Procrastination isn’t laziness. It’s fear in disguise. And if we don’t call it out, it keeps us stuck. In this week’s episode of The KAM Club Podcast, I’m getting real about self-sabotage—the sneaky ways it shows up for us as key account managers, why we do it, and most importantly, how to break the cycle. 🎧 Listen now: https://lnkd.in/eVz9DS-t Let’s talk—what’s one way you’ve been getting in your own way lately?

Want to take your cross-selling game to the next level? Here’s the secret: It's all about people, not just products! 🛠️ Tip #1: Personalization is key—ditch the generic pitches and tailor your offerings to what clients really need! ⏰ Tip #2: Timing matters! Bring up that perfect cross-sell when your client is ready to listen, not when they’re juggling a million things. 🎁 Tip #3: Use storytelling—highlight how others have succeeded with your products to inspire and reassure. Ready to try these out and see the magic happen? Check out the full article and leave your cross-selling tips in the comments https://lnkd.in/eEKxaiRs

Has your inbox gone cold? Those once-promising clients… now radio silent? It’s frustrating, but here’s the good news: you can bring them back. And I’m going to show you how. On January 29th at 10am EST / 4pm CET, join me for a free webinar where you’ll discover: 🔥 Why clients cool off — and how to reconnect before it’s too late. 📊 Simple ways to spot the warning signs (hint: check their engagement patterns). 💡 Proven re-engagement strategies that turn “lost causes” into loyal customers again. This isn’t theory—it’s practical stuff you can use right now to start seeing results. Save your seat today and learn how to warm up cold clients and grow your accounts. 👉 Reserve Your Spot Now: https://lnkd.in/guwYATer Why wait and let those relation ships fade away for good? Let’s thaw the ice and bring those clients back where they belong—on your active list. See you there, Warwick

Exciting news! 🚀 I'm thrilled to announce the launch of our game-changing LinkedIn Profile Optimizer course specifically designed for Key Account Managers! Tired of blending into the crowd? This isn't just another profile guide – it's your secret weapon powered by the exclusive KAM Profile Optimizer GPT. Imagine transforming your LinkedIn presence with AI-driven precision, tailored specifically for KAM professionals. What makes this special? ✨ Custom AI technology that understands KAM-specific language 🎯 Simple CV upload for instant profile optimization 💪 Personalized prompts to showcase your unique expertise 🔑 Expert guidance on eight crucial profile elements You'll get access to cutting-edge tools that will help you stand out to recruiters and clients alike. Don't let opportunities pass you by with an outdated profile. Join the ranks of strategic KAMs who are already leveraging this powerful resource! Ready to elevate your professional game? Click the link to get started! https://lnkd.in/e_FuAxQu Warwick Brown Founder

Elevate your professional presence and attract top opportunities with our cutting-edge LinkedIn Profile Optimization Guide, powered by the exclusive KAM Profile Optimizer GPT. Are you a Key Account Manager struggling to stand out in a crowded digital landscape? This guide is your secret weapon to craft a LinkedIn profile that not only catches the eye of recruiters and clients. Don't let an outdated or generic LinkedIn profile hold you back. Invest in your professional future today! https://lnkd.in/e_FuAxQu

Unlock key account management success! 📚 Dive into these 15 must-read books and transform your client relationships, boost revenue, and reduce churn. What's your go-to read for career growth? Share below! https://vist.ly/3mif3mr

Ever felt relieved losing a client? Strategic churn can actually drive business growth. Focus your energy on profitable relationships, and let go of those that drain resources. Share your experiences with client churn. Let’s talk! https://vist.ly/3mh7jtw