Key Principles

Here are the 9️⃣ key takeaways from our latest blog - How to Optimise Your Facebook Ads Campaigns 𝟭. 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 𝗠𝗲𝘁𝗮 𝗣𝗶𝘅𝗲𝗹: Ensure the Meta Pixel is installed on your website to track the effectiveness of your PPC ads and gather valuable data for refining Facebook Ad campaigns. 𝟮. 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Select an appropriate bidding strategy based on your objectives such as lead generation or highest volume. 𝟯. 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗬𝗼𝘂𝗿 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: Customise ad delivery settings to align with your campaign goals and objectives. 𝟰. 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Utilise parallel interests alongside your main target demographics for better ad targeting. 𝟱. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Use automated rules in Facebook Ads Manager to streamline campaign management tasks. 𝟲. 𝗖𝗿𝗮𝗳𝘁 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗖𝗼𝗽𝘆: Enhance ad copy with clear CTAs, customer empathy, and engaging content. 𝟳. 𝗖𝗼𝗻𝗱𝘂𝗰𝘁 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Test multiple ad variations concurrently to identify the best-performing elements. 𝟴. 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀: Ensure landing pages are high-quality, engaging, and relevant to the ad content. 𝟵. 𝗨𝘁𝗶𝗹𝗶𝘀𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗔𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀: Explore different Facebook ad formats to enhance engagement and cater to different marketing needs. 🔗 For more information, read our full blog here: https://lnkd.in/edhSBkcQ #FacebookAds #MetaAds #KeyPrinciples #DigitalMarketing

𝗧𝗶𝗸𝗧𝗼𝗸 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀 𝗟𝗮𝘂𝗻𝗰𝗵 𝗶𝗻 𝗨𝗦 Ads on TikTok is not new, but now brands will be able to tailor their ads in line with specific search behaviour. 🤔What do we think? Is this a future threat to Google's Search Ad dominance? #GoogleAds #TikTokAds #PPCSearch #PPCInsight

📨You've Got Mail!📫 This morning, Jackie and Will have been working hard and sending out lumpy mail to prospects to help give even more businesses a boost! Do you think traditional mail tactics like lumpy mail still have a place in today's digital marketing world? Let us know in the comments below. #KeyPrinciples #LumpyMail #Marketing #DigitalMarketing

Why You NEED Enhanced Conversion Tracking in Google Ads in our Blog! Find out about: 📊𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 🔄 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 🔒𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 🎯𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗔𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 📈𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗚𝗮𝗽𝘀 💷𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗥𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 (𝗥𝗢𝗜) 🛠️𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗨𝗽 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 For more information, you can read our full blog here: https://lnkd.in/e_XpJhRW #GoogleAds #EnahancedConversionTracking #PPC #KeyPrinciples

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🎉 Celebrating William Bayliss: 1 Year with Key Principles! 🎉 Will recently celebrated his 1-year anniversary with Key Principles. We marked the milestone with some prosecco, chocolate and a book as our way of saying thank you for all his hard work and dedication over the past year. 🥂🍫📚 Since joining our team, Will has grown massively and become a vital member of the team. As well as helping with the marketing of Key Principles, Will is now our go-to person for social media marketing and email marketing for our clients. He’s also getting to grips with Facebook Advertising and Google Ads Search. Quick to learn and always enthusiastic, he has become an invaluable member of the team. Looking ahead, Will is eager to continue developing his skills to drive further growth for Key Principles. I’m excited to see all that he'll accomplish in the years to come! Thank you, Will, for your commitment and contribution. Here’s to many more successful years together! 🌟 One of the things I love about being the MD of Key Principles is seeing how every single one of the lovely people that have worked for and continue to work for Key Principles have grown as people and as marketers... hopefully with a little help from me. ;-) #FeelGoodFriday #Anniversary #TeamGrowth #DigitalMarketing #Grateful #KeyPrinciples #TeamSuccess

🤩𝗥𝗲𝘀𝘂𝗹𝘁𝘀🙌 Results have grown for Adcocks, the results shown are the latest year-on-year comparison, comparing Q1 2024 vs Q1 2023: ⭐𝟱𝟳% Increase in Domain Authority ⭐𝟮𝟴% Increase in Organic Traffic ⭐𝟯𝟯% Increase in Organic Enquiries Curious to know the secrets behind this success? Read our case study here: https://lnkd.in/eNztEYMf #KeyPrinciples #DigitalMarketing #SEO #CaseStudy

Why You NEED Enhanced Conversion Tracking in Google Ads! 📊𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 Enhanced conversion tracking on Google Ads allows for more accurate measurement of conversions by capturing additional information from customers, leading to improved bidding and personalisation. 🔄 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 There are two types of conversions in Google Ads – standard and enhanced. Enhanced conversions include first-party data like name, email, and address, providing more insights into customer behaviour. 🔒𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 Enhanced conversions are essential for compliance with data privacy regulations, as sensitive customer data is hashed before being sent to Google Ads, ensuring protection and privacy. 🎯𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗔𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 By using enhanced conversions, you can improve ad relevance and personalisation by understanding the customer journey from ad click to purchase, helping tailor ads to specific customer preferences. 📈𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗚𝗮𝗽𝘀 Enhanced conversion tracking helps eliminate gaps in your conversion tracking, providing a complete view of customer interactions and enabling better optimisation of ad bidding based on detailed data. 💷𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗥𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 (𝗥𝗢𝗜) Enabling enhanced conversion tracking can lead to an improved return on investment (ROI) by optimising ads for better personalisation and relevance, ultimately increasing conversion rates and cost-effectiveness of PPC campaigns. 🛠️S𝗲𝘁𝘁𝗶𝗻𝗴 𝗨𝗽 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 There are various ways to enable enhanced conversion tracking for web, including automatic setup via Google Ads account, manual setup via Google Tag Manager, setup using Google Ads API, or manual setup with Google Tag. For more information, you can read our full blog here: https://lnkd.in/e_XpJhRW #GoogleAds #EnahancedConversionTracking #PPC #KeyPrinciples

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮? 1️⃣ Google Consent Mode v2 is designed to help businesses collect user data while respecting privacy preferences and remaining GDPR compliant. 2️⃣ Updates from the original Consent Mode include better control over information collection, new parameters for advertising, and the introduction of basic and advanced consent modes. 3️⃣ How it works: Google Consent Mode v2 operates based on four main parameters that control data storage and usage for analytical and advertising purposes. 4️⃣ Importance of enabling Google Consent Mode v2 if you use Google tools like Google Analytics and Google Ads. Not using it can lead to reduced PPC effectiveness, inaccurate analytics, reputation damage, and potential legal issues. 5️⃣ Methods to enable Consent Mode v2: Using a Consent Management Platform or Google Tag Manager. Manual implementation is not recommended unless you are experienced with website coding. 6️⃣ Ethical importance: Complying with data protection regulations and respecting user choices is crucial for maintaining a positive reputation and ethical business practices. Read the full blog here: https://lnkd.in/e2EJjmfn #GoogleConsentModev2 #Google #KeyPrinciples #DigitalMarketing

🤩Testimonial Tuesday🤩 🔗 To find out more about our services or to talk to one of our friendly team members, visit our website: https://lnkd.in/eCVfqbJ #ClientReview #HappyClient #KeyPrinciples #BusinessSuccess