Keyword Insights

You can see Andy Chadwick from Keyword Insights at the next #SearchNorwich on 21st August. There are few people who are more qualified to talk to you about keyword clustering! Link in comments for free tickets 🎫🎫🎫

Very happy to announce a new cohort for my course: Data Science with Python for SEO 🔵 For absolute beginners 🔵 Cohort starts July 15, 2024 🔵 Make a leap in your data skills 🔵 Run, automate, and scale many SEO tasks with Python like crawling, analyzing XML sitemaps, text/keyword analysis 🔵 In depth intro to data manipulation and visualization skills 🔵 Get started with #advertools #pandas and #plotly 🔵 Make the transition from spreadsheets to Python 🔵 Online, practical, live, cohort-based, interactive 🔵 Spans three days in one week to easily fit in your schedule 🔵Bonus session on using Python with LLMs (previous course attendees can join) 🔵We also have some gracious partners that want to support the course with some real goodies* (in alphabetical order): DemandSphere: 3 months (including API) access to our Startup plan (500 keywords daily SERP monitoring on Desktop & Mobile) and 20% discount on any other plan for 12 months Keyword Insights: 6,000 lifetime credits and API access Windsor.ai: 15% lifetime discount on your account WordLift: free Business+Ecommerce license for 2 months The total value of these credits is more than the cost of the course. They will also demonstrate how to use the newly acquired skills with their products, so you can also practice in a real life setting and dig deep into their data products. *Previous course attendees are included as well DM me for any questions. https://lnkd.in/dtirGDfb

New Keyword Insights Feature Drop! Introducing Folders 📂 🏷️ Organize projects effortlessly. 👥 Team collaboration: Create, share, and collaborate with Team folders. ⏰ Easy management: Select a folder for new projects, delete and move projects quickly. Save time and be more productive. Available for all users. Try for just $1—link in comments.

Some of the most common SEO opportunities I see for eCommerce stores are related to faceted navigation. Here's how to get faceted navigation right as an eCommerce brand 👇 Faceted navigation issues usually fall into one of two groups: 1️⃣ Too many facet pages are indexed by Google. 2️⃣ Not enough facets are indexed or key ones are missing. Let's look at these issues and how to fix them. 1. Too many facet pages are indexed by Google. Allowing all facets to be indexed is DANGEROUS and is not recommended. This can result in facets stacking and generating an almost infinite amount of URLs. I’ve seen stores with 2k products having 2.5million URLs indexed because of this. For example: /category/brand/colour/size/under-20/sale/ No one searches this granular. And what if two brands are selected on the faceted nav? /category/brand+brand/colour/size/under-20/sale/ See how this can scale from just a few attributes? Having more facets indexed than you need creates a nightmare for eCommerce SEO: 👉 Duplicate content 👉 Keyword cannibalization issues 👉 Crawl budget issues 👉 Index bloat You don’t want to index facets that have no search demand. If there’s demand, you’ll want facets to be indexable so that you’re properly matching search intent. But you need to make sure these facets have: ✅ Unique title tags & H1 tags ✅ Unique content Be led by search demand from your favourite keyword research tool to define what should and shouldn’t be indexed. Either Semrush or Ahrefs are my preference for this. If there’s demand, and Google is ranking granular pages for this (use Keyword Insights to cluster keywords), the facet should be indexed. Otherwise, it shouldn't. To remove faceted pages from Google‘s index, add noindex tags to those you want deindexing. Make sure these facets are NOT blocked in the robots.txt file. 2. Not enough facets are indexed or key ones are missing. To rank for a query, you need a relevant page that matches search intent. This means that most sites will need the facets with search demand to be indexable. It‘s common to see all facets blocked from being indexed and the site not ranking for granular keywords. Opening facets up and getting them indexed can help create a step-up in visibility. Common facets that often have demand include: 👉 Colour (e.g. red dresses) 👉 Type (e.g. maxi dresses) 👉 Brand (e.g. Ted Baker dresses) 👉 Room (e.g. dining room tables) You need to make sure that the facets you want to be indexed: ✅ Aren‘t blocked with a noindex tag ✅ Are not blocked from being crawled in robots.txt file ✅ Are accessible via href links, not JavaScript links ✅ Are in XML and HTML sitemaps ✅ Use search engine-friendly URLs, not query strings Both of these issues are way too common. Get faceted navigation right and expect to see a step-up in organic search visibility, traffic & revenue. It just needs strategic planning and controls put in place to define which facets are indexed. #SEO #eCommerce

Just a reminder if you haven't tried Keyword Insights for keyword clustering and content creation you are missing out. The ability to flow from KW research to content creation has streamlined the process so much! https://lnkd.in/g6Nypv4C Great job mates! Andy Chadwick & Suganthan Mohanadasan

"Don't mimic the growth strategies of larger competitors with higher domain authority. Focus on PR and brand building to boost your authority. Once on par, shift to content creation to rank and compete." A founder interview into How Keyword Insights used a Brand-first Approach to Building Organic Growth. Catch the podcast here 👇 https://lnkd.in/eP4v85WB Thanks for having me Pawel Grabowski

My friends at Keyword Insights have released a new feature today. They can now show you a clear visualisation of how your competitors stack up in terms of visibility for your keyword clusters! Link to tool in comments. #seo

🔥Dropping next week on Keyword Insights 🔥 Your clustering project will now give you competitor insights. Upload a load of keywords as you normally would and we'll show you which competitors are doing better for your "target clusters" than you (Keeping reading the comments for 2 more cool updates)