We make family targeted brands stronger by delivering award winning insight, strategy and content. We work across multiple disciplines and in multiple industries. We've got researchers, marketers, designers, strategists, geeks and psychologists. We've built new websites, award winning hotels for the family, developed new TV stations, created new cereals, launched new products and researched just about everything under the sun. Unique? We think so. There is no other company in the world that offers our level of family understanding coupled with the ability to turn this into effective strategy and implementation. We'd love to hear from you at hello@kidsindustries.com or give us a ring on 0203 432 8574
External link for Kids Industries: The Family Agency
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London, SE1 3QH, GB
Office 4, 4th Floor Waterfront Terraces
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Kids Industries: The Family Agency reposted this
Hello there. I wanted to share this fantastic blog by our Brooke Nelms. It's a super thought-provoking read and explores a lot of what inclusivity really means...especially to those who are more introverted in nature. If you've got 5 minutes and want your thoughts provoked, have a read of this. https://lnkd.in/dqJr_R5h
We have six paired values at KI. The fourth of which is Learn and Grow. We believe that to be a true expert learning never ends. And we also believe that knowledge is for sharing. We hope you enjoy this little carousel from our Frankie Stevens, Isabela Caltabiano and Maya B. - it's our weekly share out of the things that were shaking the family market. #familymarket #childhood #insights
HAPPY MONDAY. Here's our weekly knowledge bomb for you. Kids Industries: The Family Agency fundamentally believes that knowledge sharing is caring. Each week our #learninganddevelopment programme makes sure that we share as much knowledge as we possibly can with each other to make sure that every one of us is an #expert to help you be even more of an expert too. This is our little trends review - the big things that were happening last week that we think matter. We've got M&M's taking over #Halloween, Kolsquare | B Corp™ research on #influencers, Roblox appointing a #teen council (that's got to be a good thing) and the The UK and the US Federal Government are joining forces to ensure a safer online world for future generations...and that is music to my ears...about bloody time, actually. Anyway, have a read on the carousel below, and you'll look properly clever to your colleagues and boss. Of course, if there are kids in the family, you'll be in the know too. What more could you want? Thanks as ever to the wonderful Frankie Stevens, Isabela Caltabiano and Maya B. for their excellent curation. #childrensmarket #insights #familymarket #researchagency #creativeagency #strategy #trends
The incredible pressure of recent years has taken its toll it has taken on the mental health of our young people. The ability of brands and content creators to understand this and be a positive force for good mental health and destigmatisation is perhaps one of the best things that has happened in the world of children's content and marketing in recent years. In this very good and informative blog, Frankie Stevens shares her deep understanding of what's going on and how it is making a positive impact on children and young people today. https://lnkd.in/d9_jXh4M
Our weekly share with you...
HAPPY MONDAY. Here's our weekly #knowledge share to make you look properly clever at the water cooler or in that time when you're waiting for others to join the VC. Frankie Stevens, Maya B. and Isabela Caltabiano put this togehrer each week based on all the good stuff they (and others) share on our Slack channels. It's one part of our #Learning and #Development programme that ensures each and every one of us at Kids Industries: The Family Agency is an expert our clients can rely on. This week, amongst others, we've got a brilliant campaign from Maybelline New York, some key stats from the LEGO Group annual play report and Peppa is partnering with BBC Children in Need to make a real difference. If you'd like to get more free knowledge, there's a link in the comments. #familymarket #children #insight
Our Meghana Sweeta talks about how colour plays a powerful role in marketing to kids – and the ethical dilemmas that can arise. Read more here: https://lnkd.in/eNGBVprt
In our webinar last week our Strategy Director, Jelena Stosic, talked to our audience about how to use fandom as a tool to fuel creative thinking. Jelena shared a range of creative case studies that showed how brands are harnessing the power of fandom, and explained the ways in which our Fandom Model can supercharge your own thinking about fandom. Sign up to KI Talks now and in our next newsletter we’ll share a link to the recording and access to a summary of the webinar, which includes the top three takeaways >>> https://lnkd.in/djMqKZU #KI #Creative #Fandom #Webinar
Our Michelangelo Palmisano delves into who the PS5 Pro is really aimed at, and what this could mean for the future of gaming accessibility. Read more here: https://lnkd.in/eMCGE2Zs
As the Women’s T20 gets underway, we’re proud to have been a part of the journey to bring fresh energy to grassroots cricket. Through our work on All Stars, Dynamo and criiio, it’s been amazing to see how these initiatives can spark a passion for the game in so many young fans. All Stars Cricket https://lnkd.in/dTTHVNxe Dynamo Cricket https://lnkd.in/dxpw2FpZ criiio https://lnkd.in/epazyvxS #KI #Cricket #Grassroots #WomensT20
As part of our dedication to continuous #learninganddevelopment we share A LOT of information internally in LOTS of different ways. Our weekly trends round up from all that is happening in the world of the family market is just one of these, and each week we like to share it with you! If you'd like to get a regular package of insight direct to your inbox please let us know by clicking this link https://lnkd.in/djMqKZU #FAMILYMARKET #INSIGHT #STRATEGY
Happy Tuesday! Here's our weekly digest of all things wonderful in the family market space. Each week we share this internally and then with you because we believe that knowledge is for sharing. It's a part of our #learninganddevelopment programme that makes sure everyone here at Kids Industries: The Family Agency is a true expert - not only at their craft but also in our specialism. This week, we've got a real mixed bag for you, including... a digital museum collab with Crayola, the rise of kids' meal kit subscriptions, and an exceptionally important campaign from IKEA and Shelter highlighting the increase in child homelessness and temporary accommodation. It's a carousel so click to see more... As always, thanks to Frankie Stevens, Maya Bharal, and Isabela Caltabiano for their sterling work in bringing all this to us. If you'd like more of this sort of thing direct to your inbox you can subscribe to our exceptional newsletter that's full of fee insights and knowledge to make you look properly clever. Link in the comments. #insight #familymarket #children #marketing
How do you leverage fandom thinking for creative work? Join Fandom Model creator and Strategy Director, Jelena Stosic, at our webinar later today, to find out. Registration will be open until 11am BST today and we’ll share your link via email shortly before the webinar commences (so make sure to check your spam folder). Sign up here: https://lnkd.in/dhTdU2pF We look forward to seeing you there! #KidsIndustries #Webinar #Creative #Fandom