Kindred Marketing People reposted this
One of the most common reasons for hiring a Fractional CMO is for their depth of strategic insights across multiple industries. Unlike full-time resources, that can become entrenched in single sector thinking, fCMOs have breadth of experience and are used to working with multiple clients across different industries. This exposure provides them with a broader perspective and enables innovative solutions to diverse business challenges. fCMO’s are well versed in utilising their own transferable skills and adapting ideas from other sectors. This ensures businesses benefit from the latest tech developments, trends and proven strategies, irrespective of their industry. So whilst it’s definitely more than just a cost benefit, fCMO's undoubtedly provide companies with the opportunity to level up their marketing functions with expertise they otherwise may never be able to afford.