KINESSO UK&I

🎉 What a night! What an achievement! 🎉 We are beyond thrilled to share that KINESSO UK&I has been awarded the ⭐ Best Performance Marketing Agency ⭐ award at this year’s Performance Marketing Awards - we're so humbled by the recognition, especially in our very first year! This prestigious recognition celebrates the commitment, passion, and excellence that our entire team brings to the table every single day. This Award felt extra special due to its recognition of; ❤️ Our business' and people's commitment to Diversity and our collective dedication to ‘walking the walk’ ❤️ Our fantastic clients, their partnership, support and testimonials  ❤️ Our teams' amazing skills, innovation, tools, expertise and constant passion to do more! ❤️ Our commitment to Operational Transformation and working at tremendous pace over the last 12 months. We couldn't have achieved this without the collective effort and determination of every single member of the KINESSO UK&I family. Your hard work, creativity, and commitment have made this possible, and for that, we extend our deepest gratitude. Also a big shout out to our Data & Tech Team for the shortlist for Ad Tech of the Year, our Content Team for their nominations in the Content category and our very own Maddie C. for her Rising Star nomination. Here’s to celebrating this incredible milestone and to many more to come. Let’s keep pushing boundaries, setting new standards, and bringing the Kinergy! 💪✨ #PerformanceMarketingAwards #KINESSO #TeamSuccess #Kinergy #PerformanceMarketing #FuelDontFollow #PerformanceInMotion

🚨[NEW BLOG ALERT]🚨   Google's #AIOverviews are transforming the #search landscape by providing instant, comprehensive answers right at the top of search results 📈 As more users engage with these summaries, understanding how to optimise for them is crucial for brand visibility and growth in today’s digital world.   Louise Heap, our SEO Director of Strategy, dives into the key strategies to enhance user #engagement and navigate this evolving #digital space. Check out KINESSO UK&I latest blog here: https://lnkd.in/edqTiykC 

We’re thrilled to introduce Interact, KINESSO and Interpublic Group (IPG)'s integrated platform that brings together data, media, creative, and production for a streamlined approach to brand marketing. Built on Acxiom’s powerful audience data, Interact seamlessly connects every stage of the campaign lifecycle, driving real-time optimization and long-term success across all channels.   This platform reflects years of collaboration and innovation, and we’re excited to see the measurable impact it will bring to both our teams and clients. https://bit.ly/3BN9fzn

This week has seen the bringing together of some of the brightest minds in digital marketing. Within our #Reimagined Festival of Events - which examines the key trends revolutionising the advertising and media industries - we’ve worked with our amazing partners, clients and colleagues to answer pressing industry questions, including:   🤔 How can we harness first-party data and engage consumers at pivotal moments to improve eCommerce conversion? 🤔 How can measurement approaches aid our understanding of campaign effectiveness in the new cookieless identity landscape? 🤔 How is the expansion of addressable advertising transforming channels - such as gaming, TV and OOH - delivering more targeted and impactful campaigns?     In this week’s event and partnering with our friends at Initiative UK, we kicked off with a deep dive - delivered by the brilliant Rachel Coffey - into how technologies like AI, social commerce, and connected devices are innovating and reshaping consumer interaction, before we dove into our panels focused on #Carts, #Cookies and #Convergence.   Driving great debate and discussion, we’d like to extend our thanks to our brilliant moderators and panellists: Ed Hockey, Zanib Latif, Heather Dawson, Richard Ottoy, Steven Filler, Sherrick Chavda, Alexis Wrightson, Bryony Keen, Stephen Murphy, Amy Fox , Caroline Manning, Jane Wolfson, Jasmine Vekaria, Natasha Nanner and Cadi Jones 👏 👏 👏   And finally a huge thank you to our event sponsors, TikTok for Business, Quantcast and Captify®, for bringing the #Kinergy with brilliant interactions and prizes - all of which were enjoyed by our 130+ attendees 🙌 🙏 🤩   Reimagined is going on a short hiatus, but we’ll be back in November with events for UM and KINESSO Leeds colleagues - see you then!   #PerformanceMarketing #AdTech #Tech #Data #Innovation #SocialLearning #Digital #Marketing #Advertising #Media #AI #Commerce #SocialCommerce

💡 New technologies including AI, social commerce and connected devices are reshaping how consumers interact with brands, and our latest Reimagined Festival of Events are a fantastic vehicle for our teams and clients across IPG Mediabrands to deep dive into the future of the industry. 🧠 With a focus on #Carts, #Cookies, and #Convergence, for our KINESSO London event, we explored how these pivotal areas are evolving addressable solutions and driving innovation across the wider digital media ecosystem.   🤩 A special shout out goes to our brilliant keynote speaker, Hannah Thompson, who shared her insights around the need for brands to plan with non-linear consumer journeys in mind, while thinking about disparate ecosystems and how to connect the dots across the entire consumer journey.    🫶 We’d also like to thank our fantastic moderators - Hannah Marshall, Denielle Govender, and Vlad Kamisovs - for expertly guiding the conversations, and our amazing assemblage of industry experts, platform specialists, and client innovators - Andrew Xeni, Katie Field, Neilson Hall, Simon Roach, Matthew Bushby, Nathan Taylor-Billings, Joe Camp, Akama Davies, James Trott, Deolu King, Frank Schofield, Chloe Mayirou - for sharing their valuable experiences and fresh perspectives. 👏   Finally, a huge thank you goes to our incredible sponsors, Amazon Ads, Scibids - acquired by DoubleVerify and Magnite for bringing the excitement with incredible prizes, merch, and more! 🎉   Next stop on the Reimagined tour is with our agency partners at Initiative UK — get ready for another inspiring event!   #Reimagined #Reimagined2024 #AdTech #AI #Commerce #eComm #SocialCommerce #Cookies #Cookieless #Data #1PD #3PD #Media #Advertising #Digital #MarTech #KINESSO #Events 

In September, the Experience Content team at KINESSO UK&I completed a sponsored hike around Ilkley Moor to raise money for Cancer Research UK (CRUK). It was a fantastic day out and we were lucky to walk in beautiful weather.    Here’s what our team achieved: 🧭 13 miles of hiking ⛰️ 401m max. elevation 🥾 500m of climbing 💸 +£2,000 raised for Cancer Research UK ☀️20 ºC top temp 🍻 2 pubs along the way   A massive thank you to everyone who supported us, from our 25 team members who took part, to our 110 generous family, friends and colleagues who sponsored us.    This is a cause close to our hearts. People on the team have either known or lost loved ones to cancer - with some walking in memory of relatives and friends.   Cancer is a leading cause of death worldwide, and according to Cancer Research UK, deaths are predicted to increase by 50% by 2040. The world's leading independent cancer charity is dedicated to saving lives through research, influence and information.   If you’d like to donate, please follow the link: https://lnkd.in/eAHVmq_h

Last week, our team headed over to Warsaw and participated in workshops with KINESSO! We shared a preview of our vision and plans for 2025, which includes brand safety and dynamic AI solutions that drive results for our clients. On top of the productive sessions, we also discovered who among the team is the best cook! 👩🍳

🤩 Yesterday saw the return of our annual Reimagined Festival of Events, kick-starting with our IPG Mediabrands UK agency partners, Mediahub Worldwide! 💡#Reimagined deep dives into the key #trends pushing the boundaries of #advertising and #media, and this year we covered the three essential big C's: #eComm, #Cookies and Media #Convergence. Exploring the cutting-edge #digital trends revolutionising the industry and transforming the way #brands connect with #audiences, we’d like to extend a huge thanks to our incredible keynote speaker, Catherine Chappell, and our brilliant moderators and panellists: Ana Carolina Dias, Erfan Djazmi Alice Beecroft, Lucy Fletcher Rob Smallwood Liam Russell, Kadie Hodges Peter Wallace, Hannah Marshall, Matt Smith, James Olney, Michaela Rairata, Adam Scantlebury, and Jugjit Mattu 👏 👏 👏 And finally, a big thank you to our brilliant sponsors – Yahoo, Nano Interactive and GumGum - for bringing along a wonderful array of prizes and treats for our delegates, as well as their expertise on our panels 🙌  #DYK: 73% of millennials have made a purchase through social media Next up on the Reimagined tour will be the KINESSO UK&I London event on 15 October – see you there!   #Reimagined4 #KINESSO #Mediahub #IPGMediabrands #PerformanceMarketing #AdTech 

Growth to Gold is shaping up to be a fantastic day for agency leaders and teams looking to propel their growth into 2025. And we're delighted to welcome some brilliant speakers! 💥 Alex Craven - Co-Founder & CEO at The Data City 💥 Chloe Hawking - CEO UK & Ireland at KINESSO UK&I They'll be sharing their growth journeys and the lessons learnt along the way. Join us at KPMG Leeds on 13 November: https://loom.ly/5ExLvaY #agencyleaders #growth #leader #speakers #lesson

🚨[NEW BLOG ALERT]🚨   Mad Men may be set in the 1960s, but the lessons from Don Draper and his team are still essential for modern writers! ✍️ The show’s iconic pitches prove that connecting with emotions, understanding culture, and using concise, powerful language can make all the difference in your copy.   KINESSO UK&I Senior Lead Writer, Shane Gladstone, explains how these timeless techniques still inspire modern storytelling. Read ‘5 things modern writers can learn from the TV series Mad Men’ here: https://lnkd.in/ep2GXJKV #KINESSO #Media #PerformanceMarketing #Agency #Performance #AgencyLife #Storytelling #Writing