KopyKat Marketing & Communications Ltd

I started my business over 4 1/2 years ago. Confronted with redundancy, I chose to take the leap into self-employment, which was a scary and unknown place for me. After a 15-year career working for businesses in the fleet management and waste management industries, going it alone was a new challenge. Coupled with the fact that the world was in the midst of a global pandemic, I didn’t know what to expect. ⏭️ Fast forward to October 2024, and I have a well-established business with great customers, many of whom have become good friends, great industry relationships, and every day is different. 2020 me was unsure and cautious. 2024 me is positive, motivated and confident as a business owner and service provider. For those who have considered, or who are currently considering starting their own business, I can say that it is a lot of hard work, but so rewarding 🫶 I’m out of office grabbing some late summer sun at the moment, after a busy few months, but will be back at my desk on 9th October. Drop me a message if you’d like to chat about your marketing requirements. ____ 𝔸𝔹𝕆𝕌𝕋 𝕄𝕐 𝔹𝕌𝕊𝕀ℕ𝔼𝕊𝕊 ____ KopyKat Marketing & Communications Ltd provides businesses of all shapes and sizes with outsourced marketing support and consultancy. Social media marketing | Website design | Email marketing | Copywriting | Marketing strategy | PR | Marketing coaching | Event management | Design [📸 photo of me on holiday this week]

Next year, my husband and I are planning on going on a European road trip, in our caravan. Before we set off, we'll have it mapped out and planned. We will have both agreed on the route we'll take, the stop-offs we'll aim for and the sites we want to see. We might not stick to the plan exactly, but we won't be far off it, if we can help it. If you run a business or you're responsible for your company's marketing and you don't have a strategy or a plan, I can liken it to me, setting off on my trip next year, without a map. 🗺️ It would be chaos and there would be arguing! My point is simple. Have a plan. You might not stick to it every step of the way, but at least you'll have guidelines and a structure to work to. Whether you’re just starting out or need a refresh, let me help you create a marketing plan that supports your vision. #MarketingPlan #BusinessSuccess #RoadmapToResults #RoadTrip #OnTour

I was having a conversation with a business owner earlier this week, who was telling me about how busy they are and how frustrating it is that they're falling behind with their marketing plan for 2024. I said: "You do know that you don’t have to do it all yourself, don't you?" It was like a lightbulb had switched on 💡 and the weight had been lifted 💪 in equal measures. Outsourcing your marketing means that you gain expert insight, fresh perspectives, and a dedicated marketing resource without the in-house employee overheads. Outsourcing your marketing *does not* mean that you will lose control of your business' brand, messaging or strategy. Working with me gives you access to a marketing partner that is focused on working towards your goals, in a planned and measured way. If you'd like to know more, drop me a message. I'd love to hear from you! #MarketingConsultancy #OutsourcingSolutions #MarketingExperts #OutsourcedMarketing #BusinessOwner #SmallBusinessOwner

☕️ Are you free for a coffee? ☕️ I’ll be attending the Resource & Waste Management Expo (RWM Expo) this week and I’m looking forward to catching up with familiar faces and meeting new ones! For those who don’t know me, I’m the founder of *KopyKat Marketing & Communications*, a boutique marketing consultancy based in Cirencester. Before launching my business in 2020, I spent over 15 years in the fleet management and waste management sectors, and many of the amazing people I met along the way have become valued clients. If you're attending the RWM exhibition and would like to chat about how I can help your business with marketing and communications – or simply catch up over a coffee – feel free to reach out! ☕️ I’d love to explore how we can work together 😊 #RWM2024 #MarketingConsultancy #WasteManagement #FleetManagement #NetworkingEvent #Cirencester #MarketingStrategy

Is your marketing strategy working for you or against you? 🤔 Here are the signs it’s time to streamline and get back on track: 🥅 Goals Aren’t Being Met: Sign: You’re not hitting your targets, whether they be sales, leads, traffic, or engagement. Implication: Your strategy might be too broad, unfocused, or misaligned with your actual business objectives. 📉 Low Audience Engagement: Sign: Your audience isn’t interacting with your content—low likes, shares, comments, or conversions. Implication: Your messaging might not be resonating, or you might be targeting the wrong audience. 💲 Inefficient Use of Budget: Sign: You're spending too much on marketing with little return on investment (ROI). Implication: Your budget might be spread too thin across ineffective channels or tactics. 💬🥴 Inconsistent Branding or Messaging: Sign: Your brand’s voice, visuals, or messaging aren’t consistent across all platforms. Implication: This can confuse your audience and dilute your brand identity, leading to reduced effectiveness. 😵💫 Overwhelmed by Too Many Channels: Sign: You’re trying to maintain a presence on too many platforms without seeing results. Implication: Spreading yourself too thin can lead to subpar content and missed opportunities on platforms that matter most. 📊 Lack of Clear Metrics or Data: Sign: You aren’t tracking or understanding the data behind your marketing efforts. Implication: Without clear metrics, it’s hard to know what’s working and what needs to change. 🐌 Slow or No Response to Market Changes: Sign: Your strategy hasn’t adapted to recent trends, changes in customer behavior, or market shifts. Implication: A static strategy can quickly become outdated, causing you to miss out on new opportunities. 🏸 High Bounce Rates or Low Conversion Rates: Sign: Your website or landing pages have high bounce rates, or your campaigns have low conversion rates. Implication: Your content may not be compelling enough, or your user experience might need improvement. #marketing #marketingagency #marketingbasics #MarketingAdvice #marketingcareer #socialmediamanagement #socialmediamarketingtips #socialmediacontent #contentcreation #contentideas #contentmarketing #contentplanningtips #smallbusinesstips #smallbusinessowner #businessowner #cirencesterbusiness #cirencesterlife #swindonbusiness #wiltshirebusiness #cotswolds

The best marketing doesn't feel like marketing. I'd love to know how do you make your strategy seamless? #MarketingWisdom #SeamlessMarketing #StrategyFirst

Welcome back! For many, today is the first day back at it after the Summer hols 🌞😎✈️ There's a high probability that you'll be drowning in marketing tasks, catching up after the break. My advice is to streamline your strategy with these 5 steps and focus on what really matters. #MarketingStrategy #Efficiency #BusinessGrowth

I won! 🏆🏆🏆🏆🏆🏆 I’m very excited to announce that KopyKat is now award winning!

KopyKat is a FINALIST!!! 🥂🏆🙌

😣 Feeling stuck? It's probably time for a fresh perspective! 🌱 When you choose to work with me, I'll help you to identify areas for improvement and develop strategies to overcome obstacles. Whether you need help refining your brand messaging or optimising your website for search engine visibility, I've got you covered 💥 Drop me a message and we can arrange a 30 minute call to start unlocking the full potential of your business and set you on the path to success! #FreshPerspective #MarketingConsulting #LetsGetStrategic #MarketingIdeas #MarketingStrategy #MarketingUK #MarketingCoach