KPM Group

As many long-standing donors age, charities face the challenge of appealing to younger generations. This demographic is not only digitally savvy, but also values authentic connections with brands and causes. They engage with organisations online but still appreciate offline experiences, especially when campaigns creatively blend both worlds. To attract this new wave of supporters, charities must adapt their messaging and strategies. A multichannel approach that combines digital marketing with traditional methods—like direct mail—can create impactful campaigns that resonate with younger audiences. 🔍 Discover how to effectively engage the next generation of donors and secure their support for your cause: https://buff.ly/3BzSxDj #GenZ #Fundraising #DataDriven #NonProfit #CharitySector

Gain an Hour, Gain a Strategy ⏰ The clocks are going back, so what could you do with an extra hour? How about using it to ignite your next multichannel campaign? While you’re focusing on digital, don’t forget that 95% of mail is engaged with and 45% of it sticks around for a month or more. That means your message lasts long after the scroll is over! With direct mail, you’re creating memorable, trustworthy impressions that get noticed and drive results – even 70% of consumers say mail makes them feel valued. It’s time to make every second count. Ready to use that extra hour wisely? ⏳ Call our expert team to discuss your project on 01322 663 328. *Stats from Royal Mail Marketreach #DirectMarketing #Marketing #PrintAndMail #Multichannel #MarketingCampaign #ROI #Autumn #Q4

Don’t miss out on holiday sales! Black Friday and Christmas are around the corner, and abandoned baskets are guaranteed. Are you ready to recover them? 🛍️ Use direct mail this Q4 to target abandoned cart prospects and drive them back to your store—legally, with Legitimate Interest grounds under GDPR. Print mail cuts through the digital clutter and has higher engagement, perfect for making the most of this critical period. Download our FREE Legitimate Interest Guide and prepare to maximise your holiday sales: 📥 https://buff.ly/3Yi0BAm #Retail #Ecommerce #BlackFriday #AbandonedCart #GDPR #DirectMarketing #DirectMail #Marketing

New Royal Mail Incentive for Catalogue Mail 👀 Royal Mail introduced a new incentive for Catalogue Mail in August. Contact the KPM Group Postage Team to find out how you can get up to 22.5% postage credits for extra Catalogue Mail items and 1.5% for planned mailings between September 2024 and January 2025. To qualify, you need to mail more than 100,000 items or 2.5% more than your planned activity, whichever is higher, between 5th September 2023 and 3rd February 2024. 📞📧 Talk to our team today to learn more about this incentive and how we can help with your UK and overseas postage needs. #PrintedMail #Mail #Multichannel #Marketing #DirectMarketing

📉 Donor Fatigue is Real! In a crowded market, how does your charity stand out? Personalised communication that resonates with your donors’ values is key. Understanding your audience on a deeper level through data profiling can help you cut through the noise and make a lasting impact. Learn more about effective strategies in our latest blog: https://buff.ly/3BzSxDj #DonorEngagement #Marketing #NonProfit

Sales Director Steve Morton ran the Howlett's Gorilla 5K with his nephew yesterday, finishing 128th out of 528 runners. We think that finishing in the top 25% is pretty good going 👏👏👏 This is the third time the pair have participated in the event in aid of The Aspinall Foundation, one of our chosen charities. A great cause and if you'd like to sponsor Steve please message him. #charity #fundraising #csr #animalcharity #animalprotection #animalconservation #protectwildlife #wildlifeconservation

Psst! Want the secret to maximising your multichannel marketing strategy in 2024? 💡 As marketing budgets get tighter, finding cost-effective ways to generate real results is more important than ever. At KPM Group, we know that multichannel marketing—combining digital and print—delivers the best ROI. In fact, in Q4 alone: 📊 8.4% of mail prompted a website visit 📊 4.8% resulted in an account look-up 📊 3.3% led to an online purchase This impressive 40% conversion rate from site visit to purchase shows the power of print when combined with video and digital. So, what's the key to success? Video and mail work best in tandem. Create short-form videos with engaging hooks, clear audio, and sharp visuals to grab attention, and then follow up with targeted direct mail to boost engagement. And don’t forget — crossposting from other platforms and including compelling text captions will take your videos even further. Ready to boost your multichannel campaigns? Let’s talk! Contact our expert team today. #MultichannelMarketing #Multichannel #PrintAndMail #MarketingROI #SocialMedia #MarketingStrategy

🌍 Is Your Charity Ready for the Challenge? As the cost of living continues to rise, many charities are feeling the pinch. Regular donors are shifting from consistent direct debits to one-off contributions, leading to unpredictable income streams. This creates a pressing challenge for campaign managers: how can you encourage consistent donations in an increasingly competitive and financially constrained environment? The answer lies in data profiling and segmentation! By leveraging data, you can better understand your donor base, identify patterns, and tailor your communications to resonate with your audience. Personalised outreach can help retain existing supporters while attracting new ones. 👉 Dive into our latest blog for insights on overcoming these challenges and enhancing your fundraising strategy: https://buff.ly/3BzSxDj #Charity #Fundraising #DataProfiling #NonProfit

Steve Morton, our Sales Director, is celebrating a whopping 25 years in the print & mail industry this month. We grabbed 5 minutes with him to reflect on those years and find out why he still thinks mail holds an important marketing role. Tell us about your 25-year marriage to the data, print, and direct marketing industry! I began my journey as Sales Manager at Magazine Mailing, followed by key roles at Macdonald Mailing and Orbital Marketing, where I served as Client Services Manager, Business Development Manager and later Head of Business Development. What changes have you seen during that time? When I secured my first-ever order—a direct mail campaign for ITV—I never imagined the scale of transformation that lay ahead. From the rise of digital marketing to the shift in data-driven strategies, the landscape has changed dramatically. Yet, despite all the change, one thing has remained constant: the power of direct mail. What is it about print & mail that holds your attention? Direct mail has definitely evolved, but its ability to engage customers, build relationships, and deliver measurable results remains as strong as ever. Today, we have more sophisticated targeting and personalisation, so it's an even more valuable tool for marketers. Plus, now we’re all on our phones all the time, you just can’t beat its tangibility, that ‘brand in your hand’ factor. How will you celebrate your 25 years in the biz? With a cheeky glass of red no doubt! 🍷 With Steve Morton #DirectMarketing #PrintMarketing #DataDriven #BusinessDevelopment #DirectMail

Did you know that 70-80% of potential sales are being left in abandoned shopper carts? 🛒 This is a major challenge for retailers. How can you regain lost sales if those people are new to your brand? How can you efficiently close the abandoned shopper gap with existing customers? The answer is: mail. Of the 10.6% of Direct Mail that prompts a website visit: ✔️ 31.2% prompts an account look-up ✔️ 13.2% prompts an online purchase Plus, implementing programmatic mail can help you to close the sales gap even further. 📞📧 Talk to our expert team today to see how your brand can benefit from mail this season. #Marketing #Retail #Multichannel #Omnichannel #MarketingCampaign