Leagas Delaney

A big thank you to MoreAboutAdvertising for supporting our new campaign ‘Protection’ for the Royal British Legion. The campaign aims to raise awareness of the psychological impact of military service and the work RBL does to support service personnel and veterans dealing with these issues. Buying a poppy this Remembrance, helps RBL continue to deliver this vital work. https://lnkd.in/efaPygSu

Our CEO, Gareth Davies is writing a new regular feature for The Drum, looking at the themes that are dominating the ad industry headlines. In his first column, he asks whether creative agencies are consigning AI to a “bolt-on service” instead of using it as a generational opportunity to reimagine their businesses. As Gareth puts it, if ‘AI is the answer, what’s the question?’  (subscription required) https://lnkd.in/e5mdGX_z

A new campaign from The Royal British Legion (RBL) and Leagas Delaney spotlights the invisible, psychological scars of combat to call for more protection for service personnel and veterans. “Many of those who serve in the British Armed Forces and their families are not significantly impacted by their experiences. But for others, what they experience during their time in service can understandably leave mental scars that affect them at different points in their life, and that’s why the Royal British Legion exists.” - Rebecca Warren, Director, Marketing and Communications, the Royal British Legion Check it out: https://lnkd.in/e-7_Tqmz

The Royal British Legion provides vital support to those who’ve served in our Armed Forces, including those experiencing mental health issues. Our new campaign for RBL highlights the mental scars that may be left by military service, reminding the nation of the ongoing importance and relevance of RBL’s work. It's an important message and one we are enormously proud to deliver for RBL. Many thanks to Campaign UK for the feature. https://lnkd.in/ejmvZESk

It was standing room only last night at D&AD's ‘Selling Creative’ event featuring Leagas Delaney founder Tim Delaney speaking alongside Dave Dye and Mary Warlick. The session included an inspiring look back at a number of iconic campaigns alongside a lively discussion (that could have gone on all night) around the future of advertising, the role of AI and the enduring importance of making work that truly matters.

We pride ourselves on developing advertising that delivers exceptional results for our clients. But even we were amazed to find out that our 40 year old campaign for Otrivin is still live, long after the media spend ended. Surely proof that the advertising developed by us here at Leagas Delaney delivers the best return on investment in the industry! https://lnkd.in/eCgyDy6h

With the “transformation of human attitudes, behaviours and societal norms”, accompanied by an ever-growing list of additional complexities from “evolving revenue and remuneration models”, to a “growing reliance on technology”, the marketing sector is experiencing the biggest generational change it has seen in years. Leagas Delaney CEO, Gareth Davies, speaks to Richard Draycott, Associate Editor at The Drum on the role that AI will play in reshaping the industry and how Leagas Delaney gained its first-mover advantage. https://lnkd.in/evyvaQRn

Creative ideas that actually work and make a difference to a brand or business. Alice Schaffer knows better than anyone the importance of delivering work that works for our clients. This week she’s imparting that knowledge at Effie UK; sitting on their judging panel for this year’s awards.

Luxury, like every other sector, is evaluating how AI can be used to improve efficiencies, enhance creativity and ultimately increase profit margins. In fact, McKinsey & Company believes AI could boost the fashion and luxury sector’s operating profits by up to $275bn within the next three to five years. But proceed with caution advises Leagas Delaney’s Strategy Partner, Alice Schaffer, as while innovation is a requirement of luxury to remain relevant, it must always be in service of ‘beauty, quality, and timelessness’ – never ‘convenience or efficiency’. Thank you to Advertising Week for the feature. https://lnkd.in/egf_3k7p

With modern marketing changing at lightning speed, how do agencies ensure their people keep ahead of the of the latest martech and techniques? At Leagas Delaney, the answer comes through practical learning; putting technology at the very heart of our agency, and as a result creating a team of skilled practitioners rather than theoretical experts. Gareth Davies shares his thoughts with The Drum, alongside other agency leaders, on staying ahead of the pack. Subscription required. https://lnkd.in/gVgPdjsS