A snippet in to the importance of CRM no matter the size of your business. Big or small, the management of your data and how you utilise it is critical to creating and keeping your customer relationships. #crm #marketingconsultancy #ecommerce
Marketing support for ambitious scaling brands | Board Advisor | Epic Kitchen dancer
When done properly the numbers speak for themselves. But what is this dark art of CRM? How and what does it actually involve? Why do some brands see massive commercial uplift, but others just get a massive pile of unsubscribes? In this week’s episode of 'Big Ideas Tiny Details', I speak with Sarah Brereton, CRM consultant and former head of CRM at GymShark all about how you win. Ohh and you don't need a gazillion spare hours to listen to it. This is an in out, to-the-point conversation, as whilst I love a meandering conversation, I am sure everyone has a million other things to do on a rainy Wednesday morning. Enjoy. #commercialpowerofCRM #marketing #bigideastinydetails