Logic+Magic

It’s Spooky Strategy Season—and yes, we’re fully embracing the Halloween puns 🎃 Are you confusing an annual plan with a real strategy? Or letting myths haunt your approach? Don’t get tricked by these frightening fails—treat yourself to our latest blog by Strategy and Channel Director Emma Hodgkinson: “The Top 5 Pitfalls of Brand Strategy.” From missing key elements to hitting replay on last year’s tactics, we’ll help you spot these mistakes and keep your strategy from creeping off track. Read more: https://lnkd.in/erS5vZED

Thank you to all the delegates who joined us for our in-person UX roundtable event in London on 23rd October, facilitated by Andrew McCrea. The event sparked valuable discussions on effective UX roadmapping, covering topics including alignment with company and product vision, future-proofing for emerging technologies, and the importance of cross-functional teams collaboration. We’re already looking forward to hosting our next roundtable early in 2025, continuing the conversations that matter with UX leaders across government, media, finance, and more! If you’re interested in joining future roundtables, please get in touch with Andrew McCrea.

Congratulations Dominick Levoi for winning this month’s Employee of the Month! 🏆 Since joining Logic+Magic, Dom has brought incredible energy, connecting with clients and projects at lightning speed, and quickly becoming an invaluable part of the team. Congratulations again, Dom! 👏

Join us for our latest masterclass "The Positive Impact of Inclusive UX Design" co-hosted by our User Experience Director Andrew McCrea and Caroline Dixon, Senior Online Experience Manager at Belfast City Council. Together, they will discuss how you can help your business succeed ethically and commercially. You will learn in this session: 1. To create equitable experiences 2. To increase conversions/value/engagement 3. To increase brand affinity and reputation 4. To stay legal and avoid legislative punishment 5. To connect inclusive design to the wider marketing/digital strategy Save your spot below!

Allow us to reintroduce ourselves... We are a team of experts. We’ve got the whole package under one roof—no need to juggle multiple specialist agencies. From building seamless digital experiences to crafting bold, creative campaigns, our experts are all in, working together to help you achieve real results. We believe that great ideas happen when logic meets magic — that's where we come in 👋 Check out our showreel to see how we make things happen!

We are pleased to announce that we’ll be hosting a Round Table in London on 23rd October, facilitated by Andrew McCrea, and Darren Low. On the day we will be discussing many areas aligned to UX road mapping including: Defining and measuring success Future-proofing for emerging technologies Aligning product vision with flexibility Enhancing cross-functional team collaboration We look forward to engaging with UX leaders from sectors including Government, media, finance, and independent consultancies. To be part of future round tables, to learn from and share your own UX leadership experiences amongst peers, get in touch with Andrew McCrea.

📩 Looking to add some serious marketing firepower to your inbox? At Logic+Magic, we’ve crafted newsletters that have it all: * Expert industry insights you won’t want to miss * Be the first to hear about our exclusive masterclasses and events * Real-world case studies from brand names you’ve actually heard of * & so much more! Ready to get smarter about your business? Sign up now and let’s make sure you’re always in the know. 👇 Join the Logic+Magic community today! https://lnkd.in/es_NBrrz

An often undervalued factor in achieving success is the customer experience, as emphasised by our Strategy and Channel Director, Emma Hodgkinson. How customers engage with and perceive a brand plays a vital role in the success of any marketing strategy. By prioritising a seamless and positive experience, businesses can strengthen their brand, increase customer loyalty, and drive long-term success. It’s not just about the products or services on offer, but about how customers feel at every stage of their journey. Watch the full session here: https://lnkd.in/eHc8GQda

In today’s whirlwind retail environment, the Point of Sale (POS) is more than just a transaction point—it’s a powerful space to engage, inspire, and convert. Why POS is a game changer: - Impulse buys that boost revenue instantly - Striking visuals that reinforce brand identity - Interactive displays that tell your brand’s story - Cross-sell opportunities that maximise each sale Check out our latest blog by Head of Creative, Katie Beltrami: https://lnkd.in/eKEk9ttT

We get it—strategy can seem complex, overwhelming, and sometimes even a little messy. But that’s where we come in. If you're feeling stuck, pulled in different directions, or unsure about the next step, swipe through to see how we break down the complexities and guide you through a straightforward, collaborative process. When working with us, you'll have a clear roadmap of how your brand will go from where it is now, to where you want to be. Ready to simplify your brand strategy and smash 2025? Let’s make it happen. https://lnkd.in/eQADGg8M