T H E N E S T

Your brand is more than just it's visual identity or tagline; it's a living entity defined by its vision, mission, values, and personality. Vision is the North Star—it’s where your brand aspires to go, the impact you want to make. Without a clear vision, it's like setting sail without a destination. The mission statement is the roadmap. It’s how you plan to achieve that vision, outlining the strategies and actions that will bring your aspirations to life. A strong mission bridges the gap between today’s actions and tomorrow’s success. But without core values, both vision and mission fall flat. Values are the principles guiding every decision, ensuring that even as you scale, your brand remains authentic and true to its purpose. They build trust and create lasting connections with your audience. Finally, your brand’s personality adds the human touch. It’s how your brand speaks, behaves, and connects emotionally with your audience. It’s what makes your brand relatable and memorable. When these elements align, they create a powerful narrative that resonates with both your team and your customers. They inspire loyalty, drive purpose, and set your brand apart in a crowded market. Does your brand have these essential building blocks? If not, it’s time to define them and let them guide every step of your journey, THE NEST team would love to help you to build these essential building blocks. #BrandStrategy #Leadership #BusinessGrowth #CompanyCulture

When you are creating a visual identity for your brand, colour is crucial, but it’s just one piece of the many things you need to consider. Other key considerations include: Typography: Your font choices should reflect your brand’s personality and be consistent across all platforms. Are you modern, classic, or playful? The right typeface conveys this instantly. Imagery: The style of photography or illustrations you use should evoke the emotions you want your audience to feel. Consistency in imagery strengthens brand recognition. Logo Design: Beyond being memorable, your logo must be versatile, scalable, and adaptable across various mediums—from digital to print. Layout and Composition: How elements are arranged affects readability and the overall feel. A well-structured layout guides the viewer’s eye and reinforces your brand’s message. Brand Voice: Even in visuals, your tone of voice is important. Whether it’s bold, minimalistic, or whimsical, your brand’s voice should be evident in every visual element. Creating a cohesive visual identity involves harmonizing all these elements to ensure your brand stands out and connects deeply and meaningfully with your audience. #Branding #VisualIdentity #Design #Marketing #BrandStrategy

We've been working closely with a brand gearing up for an exciting relaunch, and a key aspect we've been diving into is their brand identity. One of the most critical yet often overlooked elements in this process is the psychology of colour. The colours you choose for your brand—whether for your logo, website, or marketing materials—aren't just about aesthetics. Each colour carries specific psychological connotations and can evoke particular emotions and associations in your audience. Green is a popular choice among conscious brands. It's no coincidence that many brands focused on sustainability, safety, and trust incorporate green into their palette. This colour naturally resonates with feelings of growth, harmony, and environmental responsibility. The impact of colour on consumer perception is a fascinating subject, and it's one we've researched extensively at THE NEST. If you're looking to realign your brand's colour palette to better connect with your target audience, we would love to help. Feel free to reach out to us if you'd like to learn more! #BrandIdentity #ColourPsychology #MarketingStrategy #THENEST

Creating safe and compliant children's products is no small task. It requires deep industry knowledge, a keen understanding of regulatory standards, and the ability to navigate complex retailer requirements. This is why having access to a highly experienced technical consultant is absolutely vital. We are fortunate to have experts like kate baker on our team. With over 20 years of experience in the industry, Kate has been instrumental in guiding the brands we work with, ensuring that they meet all legal requirements and thoroughly assessing every potential risk before their products reach the market. If your brand needs expert support to bring safe and compliant products to market, don’t hesitate to reach out to us at THE NEST. #ChildrensProducts #TechnicalConsulting #ProductCompliance #THENEST

In a product business, the role of a Technical Manager is crucial for navigating the ever changing landscape of legal and technical requirements. From ensuring product safety to maintaining compliance with industry standards, a Technical Manager not only protects the brand but also safeguards the consumers who trust it. Our technical consultants are here to bridge the gap between innovation and regulation. With deep expertise, they help product businesses understand and meet the necessary requirements, mitigating risks and enhancing brand integrity. If you're looking to ensure your products meet all legal and technical standards, while maintaining consumer trust, please contact THE NEST our expert team can support you. #ProductDevelopment #Compliance #BrandProtection #ConsumerSafety

I have been travelling in Europe for the last 2 wks researching the markets and I have been on a "bear hunt"! I've been exploring the diverse designs, shapes, and creative uses of bears across various baby products, gathering loads of inspiration. This journey has given me plenty of ideas to help our clients design their own distinctive brand handwriting. If you're curious to see more of our market research and want to discuss how these insights can benefit your brand, feel free to reach out to THE NEST. #Branding #DesignInspiration #MarketResearch

Just returned from an inspiring trip to Copenhagen, where I had the pleasure of visiting some stunning shops and boutiques focused on baby and children's products. I was blown away by how Danish and Scandinavian brands have an incredible ability to transform even the most mundane household items into beautiful, art-like toys for children. Whether it's a hoover, a supermarket trolley, or a pushchair, these brands infuse a simple European, Scandinavian touch that elevates them into something truly special. Even products like swimming aids, adorned with gorgeous prints, become more than just functional items—they become beautiful objects that children (and parents) can truly appreciate. This trip reinforced the importance of developing a brand handwriting that can be seamlessly applied across multiple product categories. The brands I encountered in Copenhagen are certainly leading the way in this regard. If you're interested in hearing more about these innovative products and market insights, feel free to contact THE NEST —we'd love to share our market research with you. #ScandinavianDesign #ChildrensProducts #MarketInsights #Branding #Copenhagen #Innovation

Today, I'm visiting my favorite trade show, CIFF KIDS in Copenhagen! There's so much to love about this event – from the easily accessible venue and its big, light, and airy space, to the fantastic coffee and the thoughtfully designed areas perfect for taking a break and reflecting on all the amazing brands. The cool beats from the DJs add to the vibrant atmosphere, and of course, there are hundreds of beautiful, conscious brands to discover. If Heineken held trade shows, it would be CIFF KIDS ! #CIFF #Copenhagen #TradeShow #ConsciousBrands #FashionIndustry #EventLife #Networking #Sustainability #Design #Inspiration #IndustryLeaders

We had such a productive day yesterday! We're thrilled to be working on an exciting project to help a brand relaunch with a fresh identity, supported by a comprehensive marketing and PR campaign. There's so much to plan and map out to achieve what we know is possible. So we invested our time in working through the details and bouncing ideas off each other to create something truly special. If you're thinking about launching or re-launching your brand and need a marketing and PR strategy to ensure success, please get in touch with THE NEST. We love working on projects like this! #BrandRelaunch #MarketingStrategy #PRCampaign #BrandIdentity #CreativeTeam #TheNest #MarketingExcellence #PRSuccess #BrandingExperts #MarketingGoals

JULY has been a really productive month for THE NEST! We supported our clients in so many ways: 💚 managing their photoshoots 💚 conducting market research 💚 design support to create a unique brand handwriting 💚 welcomed new members to our ‘dream team’ 💚 mentored some wonderful clients and we received the most amazing feedback! #THENEST #monthlyhighlights #clientappreciation #clientcollaboration #knowledgesharing