Looper Insights

🚨 Cracking the Prominence Code: A Must-Read for Media Regulators 🔎 Why is prominence such a key concern for media regulators? Our CEO, Lucas Bertrand, explores this critical issue in his latest article, featured in the International Institute of Communications (IIC) journal, InterMedia. With the explosion of digital content, making sure certain content is visible and discoverable is more important than ever. Lucas dives into the challenges regulators face in ensuring fair visibility and explains how improved measurement tools can help address these issues. If you want to better understand the role of prominence in today’s media landscape, have a read here: https://lnkd.in/gGMMM-_z #MediaRegulation #ContentDiscovery #IIC #DigitalContent

The countdown is on! We’re just under two weeks away from the 2024 asi International Television & Video Conference in Venice, where our Co-Founder, Nelly Voukaki, will be speaking. 🎤 As broadcasters compete with global streamers, ensuring compliance with local regulations and boosting content visibility is key - Nelly will present five essential tactics to achieve prominence on Connected TV platforms. 📍 Session: Streaming 📡 Topic: Ensuring platform compliance with local regulators: key tactics for broadcasters 🗓️ Date: 7th November 2024 🕘 Time: 09:40 Check out full event details here 👉 https://lnkd.in/dQj7YeHi #Broadcasting #Compliance #MediaRegulations #ASIVenice24 #LooperInsights

Only 2 weeks to go until the International Institute of Communications (IIC) Annual Conference opens its doors in Bangkok (6-7 November). 🌏 Our Founder and CEO, Lucas Bertrand, will moderate a panel discussion: "Prominence vs. Discoverability vs. Findability in the Digital Age: A New Frontier for Media Regulation", on Day 1: 12-1PM. The session will dive into how these concepts shape content visibility on digital platforms and explore the evolving role of media regulation in ensuring fair access to local and public service content.💡 Joining Lucas are industry experts: • Michael Coonan, Director of Public Policy, Free TV Australia • Camilla Bustani, Director, International, Ofcom, UK • Rita Irina Wahab, Director of Regulatory and Corporate Affairs, Astro 🗓 Check out the event details here: https://lnkd.in/dQZSaqcm #IICAnnualConference #MediaRegulation #Prominence #Discoverability

🎤 We’re excited to share that our Co-Founder, Nelly Voukaki, will be speaking at the 2024 asi International Television & Video Conference in Venice, Italy, from 6th-8th November! She’ll be discussing "Ensuring platform compliance with local regulators: key tactics for broadcasters." A must-attend session for anyone navigating the challenges of media regulation. 📍 Don’t miss out on Nelly’s valuable insights! #Broadcasting #Compliance #MediaRegulations #ASIVenice24 #LooperInsights

Following the success of our Marketing and Operations Handbooks, empower your Account Management team with the essential tools to optimize campaigns, using our latest Handbook 📈 ✨ 🔑 Key Takeaways: 1️⃣ Performance Insights: Leverage metrics like MPV™ to refine your campaign strategy. 2️⃣ Prime Placements: Make data-driven decisions to secure high-impact placements. 3️⃣ Strategic Planning: Develop robust campaign objectives and budget plans. 4️⃣ Optimize Negotiations: Use performance data to negotiate placements that drive results. 5️⃣ Stay Compliant: Ensure your placements align with campaign goals.   👉 Get the full guide here: https://lnkd.in/deuDq6C7 #CampaignOptimization #AccountManagement #DigitalStrategy #CTVMarketing

We’re live at IBC - International Broadcasting Convention 2024 🎥, presenting our latest innovations at the Accedo Stand (Hall 5, Stand D68). If you're looking to improve your digital content's visibility 📊 and performance 🚀, feel free to stop by and learn more about how we can support you! #IBC2024 #DigitalVisibility #ContentEngagement #MediaSolutions #LooperInsights

✨ Ready to ensure compliance and optimize content discovery in the digital entertainment space? 📊 ⚙ Discover The Operations Handbook and gain insights to: • Prevent premature new release launches and avoid costly errors. • Ensure pricing and availability parity across all platforms for discoverability. • Validate artwork compliance to meet platform standards. • Verify content distribution for seamless and accurate delivery. 👉 Check it out here: https://lnkd.in/dwCVCS_Z #ContentDiscovery #OperationalEfficiency #DigitalContent #DigitalEntertainment #Operations

🎉 Merchandiser of the Month for August 2024 has landed! 🚀 August brought fierce competition - not just at the 2024 Paris Olympics, but among the top streamers too. 🏅 Some of the highlights include: • Warner Bros. Discovery hit major milestones 📊 • Netflix, Prime Video and Disney+ captivated viewers with exciting new releases, from Parisian adventures to journeys through Middle-earth 🌍 ✨ Curious about who led the way in terms of prominence, with bold campaigns and must-see premieres? Find out more here: https://lnkd.in/dU-7UPKv #MerchandiserOfTheMonth #Olympics2024 #NewReleases #DigitalMerchandising

⏳ Only 2 days left until our Breakfast Briefing, co-hosted by Looper Insights and Fabric! We’ll explore how to optimize content discovery and supercharge operational efficiency in today’s fast-paced digital landscape.🎬 If you’re a broadcaster, streamer, or digital content owner, this is one not to miss. 📅 Secure your spot—register for free! https://lnkd.in/et_uRFgM.. Looking forward to seeing you there! 🚀☕️

🌟 Looper Insights will be attending IBC2024 in Amsterdam! 🌍 We’re thrilled to be at this leading event, showcasing our award-winning solution. If you’re looking to optimize your digital content's visibility and explore new ways to drive engagement, our team is ready to connect and share insights. Visit us at the Accedo Stand: Hall 5, Stand D68 and discover why we’re recognized for Best Content Management Innovation in a SaaS Product ( 🏆 The SaaS Awards 2024) and Best in Class - Insights ( 🥇 BASE Awards 2023). 📅 Want to schedule a meeting in advance? Reach out to us at hello@looperinsights.com. We can’t wait to meet you and explore how we can help elevate your digital merchandising performance. #IBC2024 #ContentManagement #DigitalEntertainment #SaaS #Innovation #MediaTech