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How does Selfridges' Head of Sustainability see 're-commerce' affecting retail growth? How is the luxury giant pushing circularity forward? Ella Gould answers our questions on how Selfridges is getting serious about sustainability (and has been for years). ⁠ ⁠ Our newest Continue The Chat episode is out now—watch the full interview here https://lnkd.in/e2dr3SFb 🥳

When we first spoke to the Style Cheat team, they were already exploring ways to encourage their customers to resell their dresses, extending their life cycle ♻️⁠ ⁠ 🤔 They were considering adding QR codes to parcel leaflets, which would take customers to Vinted. This would involve lots of friction for the customers, like setting up Vinted accounts if they didn’t have them, taking photos, and filling out listings manually. ⁠ ⁠ 📊 Plus they weren't sure how they'd measure and track its ROI...⁠ ⁠ 😮💨 Luckily, they met Continue!⁠ ⁠ Introducing Style Cheat preloved. Now their customers can resell their previous purchases via their own marketplace in a few clicks ✅ ⁠ Style Cheat can now track who’s both buying and selling their items preloved—providing valuable data for the business.⁠ ⁠ Check out their marketplace at https://lnkd.in/e7PapVQx STYLECHEAT.com

Love treen? Us too. They’re the one-stop shop for all the conscious brands we love, such as Skall Studio Nudie Jeans and more. They’re on a mission to prove that a killer wardrobe doesn’t have to kill the planet, and that’s why we're now partnering with them, to power Treen Preloved: the newest peer-to-peer marketplace to help keep responsible fashion in rotation. ⁠ ⁠ Visit the marketplace at shoptreen.continue.co

#ContinueTheChat continues with CEO of Stripe & Stare Cathy Newnes-Smith, a B-Corp brand making the world's comfiest, sustainable knickers. While second-hand knickers would be a definite red flag 🚩, Cathy's experience and knowledge of the industry makes for a really interesting listen on how the retail industry is shifting. Watch here: https://lnkd.in/e7EWXjPQ

👖 Denim is one of the most wasteful fabrics in the industry; and one woman, Esther Knight, is on a mission to tackle it. Introducing our latest episode of #ContinueTheChat with founder of Fanfare Label Esther Knight, where we chat all things upcycling, her career journey in responsible fashion and what could change it for the better. Full ep available to watch now: https://lnkd.in/eiaMa64u

The secret's out: we've partnered with contemporary East London-based bridal wear label The Fall Bride to power their resale marketplace 💒 ⁠ Dubbed “The cool bridal destination to know” when we chatted to founder Annelise S. Sealy we shared the same vision to give bridalwear - and weddings - a more accessible, sustainable future 🔥 ⁠ Us and The Fall Bride? We're the perfect couple 💍 Check out their preloved marketplace for bridalwear here: https://lnkd.in/evP2M_Ey

“I believe resale is becoming table stakes for brands, so if you have the opportunity to work on a resale program in any capacity, regardless of what your role is, it would be valuable.” Concludes Maria Costa, M.M.LaFleur’s director of brand and integrated marketing, in BoF's recent article on resale. The article goes on to mention how resale is transforming internal jobs, with companies now building their own teams to reflect the times. And that's great if you have a large budget and resources to dedicate to it. So what if you don't? Continue. We work with every business size, even the smallest of teams to help power your circularity. 🚀 We integrate in minutes, deploying your marketplace in days. 🧑💻 We manage your marketplace, from customer support to transactions. 👋 A success manager provides expert guidance every step of the way. We're hands-on, so you can be hands-off. Fancy a demo? Comment on this post and we'll be in touch! https://lnkd.in/ec6zFGxT

🗞️THIS JUST IN: Continue now powers The Knotty Ones new pre-loved platform, helping their customers give their Knotty Knits their new forever homes, in just one click. The contemporary knitwear label to love right now, together we aim to help continue the brand's circular mission: "I love this next level of the sisterhood (and brotherhood!) that we're creating here with the help of our resale partners at Continue, and look forward to seeing our knits find their and second and third homes!" Ieva, CEO of The Knotty Ones

Since our first meeting with @TheDubsUniverse to chat about powering their resale platform, we knew we had to get them down to film Continue The Chat. We sat down with Founders @StuartDavis and Gary Cadogan to hear their goals for the most sustainable kids shoe ever, and why resale was part of their plan all along...👀 Discover their preloved platform over on their website now, and watch the full interview here https://lnkd.in/e-839Y32 🔥

Meet @DaveWeller, co-founder of *the* men's swim shorts label to know, @randycow. Whether it's his time on Dragon's Den, showing at NYFW or just why he wanted to create sustainable swimwear in the first place, this is the perfect episode to listen to inspire you today.⁠ ⁠ Full interview of this episode of #ContinueTheChat, over on our YouTube https://lnkd.in/eS3RB9gf