Luminous PR

We’re thrilled to announce our girl Amanda Bunn FCIPR will be a mentor at this year’s Sync the City - an event that will be celebrating 10 years of fostering innovation and entrepreneurship! 🎉 Luminous PR has been a proud supporter of Sync the City since its inception a decade ago so are delighted to continue this tradition.

Building a brand that resonates across borders takes more than just a great product. It takes strategy, cultural awareness and expert localisation. We’re excited to partner with James Brown from Comtec Translations for an upcoming webinar on International Brand Storytelling: PR and localisation strategies for global success. Join us to learn: 👉 How to build a brand toolkit that shapes regional narratives 👉 How to avoid common pitfalls when localising campaigns 👉 How to align translation, PR and cultural awareness for true cross-border success 👉 Tips on securing internal buy-in to a brand activation plan. This will be a practical, hands-on session full of actionable insight and examples, suitable for anyone working internationally in any industry. Join us on November 7th at 10 am. ➡️ Sign up now: https://lnkd.in/eUQk-9RQ

The team has the absolute pleasure of covering the recent #acquisition of a London-based fintech infrastructure platform Manigo by Invex Ventures - Fintech investment firm. Adding to Invex’s portfolio of fintech solutions – which includes The Minted Edge, TrustXPay - TXP, ReconX Limited and Minted Connect – the acquisition will strengthen Manigo’s offering in the core banking and vendor orchestration space. It will also further refine the firm’s platform capabilities, which is currently saving businesses millions in costs and reducing development time from years to months. 🚀Olya Parafiyanovich, co-founder of Manigo, says: “With a wide array of specialised solutions, we believe the future of Fintech lies in seamless and resilient infrastructure connectivity. Partnering with an established #investment firm with deep experience in technology and fintech starts a new chapter for Manigo, as we shift our focus entirely towards tech enablement. With their support, expertise and resources, we’re looking forward to multiplying vendor integrations and expanding our global market presence, continuing to simplify #fintech by removing the technology barriers for our clients.” Read more about how this acquisition will shape the future of fintech over at Finextra: https://lnkd.in/eP5fUDVw

🚀 Harnessing expertise for maximum impact 🚀 From navigating complex challenges to staying ahead of the trends, in today’s fast-moving world, having the right experts on your team isn’t just valuable - it’s essential. Yet, why do so many businesses overlook the power of their own team’s expertise? Why not harness it? PR is an excellent tool in transforming in-house experts into #thoughtleaders; leveraging deep expertise to shape industry conversations, driving real-world impact and ensuring the specialists behind the stories get the recognition they deserve. Plus, who wouldn’t benefit from a little extra visibility? 😉 Take a look at this recent piece of coverage with Bloomberg Law featuring Professor Nigel Smart at Zama talking about encryption and quantum computing. https://lnkd.in/eRnUCqRz

Securing media coverage is way more than just writing and issuing a press release, it's about building relationships and telling your story in a way that resonates with not only the publication(s) but also the journalist too. One of the most powerful tools in your PR toolkit? Interviews. When done right, they can provide: 🔑 Direct engagement with your audience and potential clients. 📢 A platform to showcase your expertise and vision. ✨ Credibility and trust that help elevate your brand. Recently, we helped Tom Mason from Bramble Energy Limited land an interview with H2 View about transformative ways electrolysers might be applied in our day-to-day lives in years to come. Take a look at the end result: https://lnkd.in/enBgXDKY

Microsoft and NVIDIA's mega funding rounds for European #AI trailblazers Wayve and Mistral AI have propelled big #tech VC involvement in Europe to $3.1B in H1 2024 - more than 5x 2023’s figure. Despite the headlines, many European #founders are still feeling a lack of support from Big Tech, especially as firms grapple with regulators under the EU’s Digital Markets Act. In fact, 99% of the European tech founders surveyed for Founder's Forum latest report want to see more support for startups from Big Tech. Are Big Tech firms truly driving innovation in Europe? What do founders want from these tech giants? The latest Innovation Drivers: Tracking Big Tech’s Support for European Startups report dives into: 💸 Big Tech’s investment activity 📊 Founder sentiment & media coverage 🚀 Insights from Europe’s leading tech founders. Download the full report and discover the gaps, successes and the road ahead for more impactful collaboration. https://lnkd.in/e4MgvtYm

Are you a European #deeptech #scaleup ready to take the next step? Apply now for the chance to join the prestigious EIT Digital Champions competition, gain access to the 12-month EIT Digital Growth Services Program and connect with top #investors. How it works: 1️⃣ The application period runs from September 25th to December 2nd. 2️⃣ EIT Digital will shortlist up to 50 companies to advance to the final round, where they will pitch their ideas to a panel of distinguished investors. 3️⃣ From the finalists, selected winners will be granted free access to the 12-month EIT Digital Growth Services Program. They will also be invited to attend an associated VIP investor dinner event hosted by EIT Digital. Applications are open until 2 December! https://lnkd.in/g-65evMn

Dive into NBT (Next Big Thing)'s latest episode of the #GrowthSpotlight series featuring Kirsty Jarvis. During the interview Kirsty shares her expertise on how #tech businesses can scale globally through strategic #PR. Drawing on over two decades of experience working with innovative companies, Kirsty delves into key elements of building a global PR strategy, common challenges and the importance of adapting to cultural differences. 🎥 Watch the full interview on YouTube to uncover: - The significance of tailored messaging for new markets. - How PR helps overcome regional obstacles. - The role of social media and influencers. - Practical advice for businesses planning international expansion. 🔗 https://hubs.ly/Q02RxLBf0

The recent #ransomware attack on Change Healthcare served as a stark reminder of the risks and costs associated with conducting business in the #digital era – for both businesses and insurers alike. The incident put a spotlight on the valuable lessons that they - and regulatory bodies - must heed in navigating the evolving cyber landscape. Taking a deeper dive into the evolution of Gen AI and its role in revolutionising how we approach and handle data privacy, security and insurance, Claud Bilbao, RVP, Underwriting & Distribution UK at Cowbell explores both how this technology complicates the existing threat landscape and how it will have a transformative impact on our lives with Simedics (The Journal of mHealth). https://lnkd.in/en3Q8Z2X

🌟 Huge congratulations to Marnie Lake-Carroll who has recently been promoted to Head of Commercial Operations at Bramble Energy Limited 🌟 Senior promotions and appointments are more than internal announcements —they are also valuable PR moments for a number of reasons: 💪 They strengthen your brand narrative 👓 They increase brand visibility 🔦 They highlight company culture. Thanks so much to Hydrogen Central for featuring this important milestone. https://lnkd.in/gMX8Gq7E