Lydia

🚀 Our Culture Guidelines: More Than Just a Saying At Lydia, our Cultural Guidelines are not some words on a piece of paper—they are living principles that raise the bar for every team member to be outstanding. Every day, we live by them. Here's how: 🌍 Greater Purpose & Responsibility Our guidelines are a reflection of our shared mission to create meaningful impact. We take responsibility for fostering a team culture that inspires excellence. 💡 Constantly Evolving While we evolve as a team, so do our cultural guidelines. Open-mindedness allows us to adapt, learn, and grow together. We're always improving because we’re always listening. 🤝 Engagement from the Start When we hire, top applicants embrace our guidelines and will also share their insights—what resonates, and what doesn’t. It’s more than just hiring for skill; we want people who align with our values of honesty, effort, and Ubuntu—the belief that we’re stronger together. 🗣 Feedback-Driven Culture We regularly meet to discuss our culture—giving and receiving feedback on how we can better live out our principles. This honesty and accountability is how we uphold our standard of unwavering faith in our mission. At the end of the day, culture is not a set of rules—it’s a mindset. It's how we shape high-performing teams that believe in something bigger. 🔥 What are some cultural guidelines you live by? Let’s learn from each other! #CompanyCulture #Leadership #Teamwork #GrowthMindset #ValuesDriven Here you can view Lydia’s Culture Guidelines: https://lnkd.in/ezaBPQiR

🚀 Exciting News! Lydia’s Smart Campaign is NOW LIVE on Product Hunt! 🚀 We are stoked to announce that we are launching our Smart Campaign Feature on Product Hunt! We chose Product Hunt because it's a community-driven platform where the latest and greatest tech products are showcased and shared with a global audience. Here is a brief overview: Have you been using traditional forms of Influencer Marketing, But face challenges with content creation, finding the right influencers, and managing campaign logistics? It’s not ideal, right? That’s why today we are going to share with you a bit about our Smart Campaign feature that can help streamline your influencer marketing process! The common problems many brands face are: - Vetting the right influencers - Micro-managing content creation - Unpredictable results You can be sucked into time-consuming processes that can have an effect on your ROAS (Return On Ad Spend), As well as ineffective campaigns that can hurt your brand reputation if influencers and content are not aligned with your campaign objectives. Whats interesting, is that we have realised the biggest difference between brands who struggle, and those who succeed with influencer marketing is: Using tools or softwares that can allow you to streamline and automate influencer campaigns, saving time and money. That’s what our Smart Campaign Feature does. No amount of manual vetting of influencers, and micro-managing content creation in the world can beat having a system that can automate all of this for you, allowing you to ensure quality, and spend time working on other areas to help your brand grow. You see, Lydia’s platform manages every aspect of your campaign, from planning to execution, providing real-time performance updates. We find the right influencers based off your demographics you input into our filters, and manage the content creation to match your campaign goals, as well as communications and payment. Simply submit your brief, and we'll handle the rest! So if you’re keen to learn more about what we do and would like to support us on Product Hunt, Check out our launch in the link below! https://lnkd.in/dWV-AYCB

Our team is growing! We are thrilled to welcome Zain Qureshi to Lydia's team! Zain is an outstanding guy who brings a wealth of curiosity and inspiration to our team. His commitment and passion align perfectly with Lydia’s values. Zain is a promising team player, and we are confident that he will makes us even better continuing to meeting our influencer’s needs. Together, we look forward to make the impossible, possible! Welcome aboard, Zain! 🎉

🌟 Staying true to your mission isn't always the easiest path—but it's the one that truly lasts. 🌟 At Lydia, we are obsessed with meeting influencers' needs. This isn't just a slogan—it's the guiding principle behind every decision we make. While it’s tempting to chase quick wins, Or short-term success, We've chosen a different route: One grounded in discipline and long-term thinking. 💡 For us, it's about: - Encouraging limitless thinking, - Attracting like-minded people, - And empowering influencers by always putting them first. We believe that success follows when you're principle centred. If a decision doesn’t align with our mission, it’s not the right one. And if we make a mistake? We learn, we document, and we move forward… stronger. A team is only as good as its alignment with the mission, and we’re proud to say: If someone isn’t living up to our mission, They’re not on the team anymore. Here’s to all the companies out there that choose to stay true to their core values… Because that’s where lasting impact begins. 💪

✨ The magic of Lydia is getting a whole new look! ✨ We’re thrilled to announce our brand’s fresh new look, complete with a vibrant purple hue and a magical logo that captures the essence of the Lydia experience. This rebrand is more than just a visual update; it reflects the enchanting experience we aim to provide every influencer who uses our app. Our new look is designed to elevate your influencer journey, making it practical and genuinely magical. Whether you’re connecting with brands, creating content, or growing your influence, Lydia is here to make every step feel a little more special. Stay tuned for more exciting updates as we innovate and elevate your experience with Lydia. We can’t wait for you to explore this new chapter with us!

🚀 We are officially going LIVE on Product Hunt this Wednesday! This marks a significant milestone for our company, as we transition from gathering invaluable feedback from our network to opening our platform to the public. We chose Product Hunt because of the incredible insights and innovations we’ve gained from this community—where strong products launch every day. Our platform helps influencers and brands get more out of their paid partnerships by offering transparency and taking a low commission. Our goal is to create a more equitable and efficient space for everyone involved in the influencer industry. We would love for you to check out our launch on Product Hunt and join us in revolutionizing the influencer industry. Your support and feedback are crucial as we work together to reshape how brands and influencers connect. Be a part of this exciting journey with us! 💥 P.S. We're calling on some big Influencer and Talent Agencies to hold their documents closer to themselves than ever. Because our platform is designed to bring everything to the table, promoting transparency and fairness across the board. This is a positive step forward for the entire influencer industry, empowering all parties to engage with confidence and clarity. https://lnkd.in/d72qbucW

Welcoming Working Backwards to Lydia! We are thrilled to announce our partnership with Working Backwards LLC. Colin Bryar and Bill Carr, former senior leaders at Amazon and authors of Working Backwards, have joined Lydia. Their profound expertise in customer obsession and long-term growth strategies will significantly enhance our ability to serve influencers and drive our company's success. This collaboration marks Lydia's first contract with a US-based company, and we extend our gratitude to Avery Law for their invaluable support in making this happen. Welcome, Colin Bryar and Bill Carr! Together, we look forward to transforming the influencer industry.

4 Questions To Overcome Limiting Beliefs Limiting beliefs are the self-imposed barriers and doubts that hold us back from reaching our full potential. They can manifest as thoughts like "I'm not good enough" or "I can't achieve that," impacting our confidence, decisions, and overall success. Once a month, our team embarks on a transformative journey. Each of us takes a moment to reflect and write down our answers to these powerful questions: 1. What are your limiting beliefs? 2. What negative impact has this belief had on your life? 3. What could happen if you would change this belief? 4. What will that new belief be? These questions have been breakthroughs for everyone on the team. After this introspective session, we support each other in tackling these limiting beliefs and offer coaching sessions to help turn these realisations into actionable growth. 💡 How do you address and overcome your own limiting beliefs?

Ever feel like your team is running in circles? We did too—until we discovered "Shape Up: Stop Running in Circles and Ship Work that Matters." One year ago, we decided to apply its principles, and it has transformed our workflow. Our team loves this approach because our sprints now feel like complete stories with a beginning, middle, and end. We are inspired to start each sprint and strive to ship new features in 6 weeks. Throughout the six weeks, our team stays in sync, making the journey enjoyable and fulfilling. The celebration when we succeed feels like winning a tournament, and we cherish that moment. After each sprint, we take a 2-week cool-down period to prepare for the next "tournament." This rhythm suits us perfectly. We highly recommend the book: Shape Up by Basecamp We'd love to hear your thoughts on the book and if your team is using or considering this approach!

Is your team inconsistent? Here at Lydia, we rarely ever are. We credit that to our Culture Guidelines which we actively abide by. We are sharing our guidelines to inspire you to create and refine your own according to your team's goals! Here are our non-negotiables: ▪ Walking the Talk and Consistency: We believe consistent action leads to success, far beyond fleeting motivation. ▪ Zero Tolerance for Slacking: Excellence defines us; our dedication shines through in every task we undertake. ▪ Optimism and Solution-Focused Attitude: We focus on solutions, not problems, fostering a positive and proactive environment. ▪ Exceeding Expectations: Our commitment is to consistently surpass our goals, setting new benchmarks of excellence. ▪ Blame-Free Environment: We embrace accountability over blame, creating a culture of growth and progress. ▪ Candid Communication: Open, honest dialogues are key to our collective growth and success. ▪ Consistent Alignment with Lydia's Values: Unity in shared principles is essential; we stay true to Lydia's core values. ▪ Independent Thinking for Greater Good: We prioritise individual thought to drive innovation and progress for Lydia's benefit. What are your team’s non-negotiable? #CompanyCulture #CoreValues #Innovation #Excellence #Teamwork #GrowthMindset #LydiaValues