Man Bites Dog

Yesterday, global specialist insurer Hiscox published their latest Cyber Readiness Report: Protecting Reputation through Cyber Resilience, which we are proud to have worked with the team on.   This year’s report explores the critical role of robust cyber resilience in mitigating evolving organisational risks and safeguarding reputations. As emerging technologies continue to develop at pace, the report highlights some of the challenges that firms still have when investing adequately in the right talent, tools and strategies to protect against these evolving threats:   💡 67% of organisations globally have experienced more cyber incidents in the past 12 months than the previous year. 💡 47% of organisations had greater difficulty attracting new customers following a cyber attack; 43% lost customers; and 38% experienced bad publicity for their business.  Read more of the key takeaways below 👇   It has been great to work with the Hiscox team on this exciting piece of research. Download now to discover key insights and strategies to safeguard against the rising tide of cyber threats: https://lnkd.in/dNgUEWJ #CyberInsurance #CyberAttack #ThoughtLeadership #B2BMarketing

Earlier this week, Man Bites Dog’s Claire Mason and Alison Sharpe partnered with Ambition to host an exclusive CMO roundtable to explore how professional services firms can leverage thought leadership to promote their AI-related advisory capabilities to deliver business growth. Drawing on findings from our recent Thought Makers research (link below 👇), Claire and Ally shared insights for Professional Services to capitalise on AI-driven opportunities: 💡 The AI marketing potential is huge: 74% of C-suite leaders see AI and disruptive technologies as a significant growth opportunity for their businesses.    💡 Many firms are still experimenting with AI. This is where professional services can come in, helping clients build the use cases that will deliver real business value.     💡 C-Suite buyers want help navigating the future: 77% of business leaders expect their strategic suppliers to challenge them on emerging trends and issues.    💡 Professional Services need thought-leading content to demonstrate their competence to help clients navigate the unknown, with 74% of business leaders always considering a strategic supplier’s thought leadership when making buying decisions.     To stand out in today’s AI-driven world, professional services firms must be “Thought Makers”—the highest form of thought leadership. For more insights, download our latest report: Thought Makers: Supercharging C-Suite Sales with B2B Thought Leadership: https://lnkd.in/ezBiEcXD A big thank you to everyone who attended the roundtable and contributed to the discussion. #ThoughtMakers #AI #ThoughtLeadership #ProfessionalServices #B2BMarketing

Next month, our Divisional Director, Duncan Sparke, will be hosting an exclusive fireside chat at the London Build Expo – the UK's largest construction event on the 20th of November at 2pm.    Duncan will be interviewing Arcadis’ UK Cities Director, Peter Hogg, to explore how thought leadership can be a powerful driver of B2B sales. They’ll share insights and learnings from our decade-long thought-leadership programme, The Sustainable Cities Index, which propelled the specialist topic of urban sustainability onto the mainstream news and business agenda.     #LondonBuildExpo #SustainableCitiesIndex #B2BSales #ThoughtLeadership

The Man Bites Dog Weekender is always one of my favourite weekends of the year. It was great to visit the beautiful city of Porto with the Man Bites Dog pack and welcome some of our lovely new team members into the tradition! This year, Porto provided the perfect backdrop for productive workshops, team building and thinking big about our future plans. It may have been raining but that didn’t stop us exploring architecture, history, port wine cellars and, of course, consuming too many pastel de natas! A huge thank you to our Senior Leadership Team for our workshops and to our People and Operations team for organising another fun, productive and inspiring weekend! #teambuilding #workplaceculture #partofthepack #lifeatmanbitesdog

The Man Bites Dog Weekender is a cornerstone of our strategic planning—a dedicated time for our team to step away from the day-to-day and think big about our future, and strengthen our collaboration as a business.   This year, the vibrant city of Porto provided the perfect backdrop for productive workshops and team-building activities. These sessions sparked innovative ideas and refined our roadmap for the coming year. We also took time to explore Porto’s rich culture, learning from the city’s history, visiting a port cellar, and visiting the famous Livraria Lello bookstore. A huge thank you to our People and Operations team for organising another fun, productive and inspiring weekend.  #teambuilding #workplaceculture #manbitesdog

Earlier this week, Danielle Anderson took at the stage at the Women Powering Smart Energy: Future Leaders in Sustainability event, in partnership with EY, to discuss how business leaders can drive change and foster innovation in sustainability. Read her takeaways and learnings from the event in her post below 👇

📣 We’re hiring! We’re looking for a Finance Assistant to help us keep financial operations running smoothly at Man Bites Dog.    Are you a detail-oriented number cruncher with a passion for keeping finances in check? As our Finance Assistant, you’ll play a key role in our accounts payable/receivable functions and ensure efficient financial processes across the board.    We thrive on collaboration, so this is a hybrid role with three days a week in our vibrant seaside office located in the heart of Brighton.     Ready to take the next step in your finance career? We’d love to hear from you! Click the link below for more details and how to apply: https://lnkd.in/eRCkDPAS #hiring #brightonjobs #financejobs 

🌱 Tonight, Man Bites Dog’s Danielle Anderson will speak at the Women Powering Smart Energy 'Future Leaders in Sustainability' event in partnership with EY. Danielle will be sharing her views on the vital role women play in driving sustainable development and empowering the next generation of youth leaders to raise their voices and take action, as part of an expert panel. The event is now sold out, but stay tuned to the Women Powering Smart Energy LinkedIn page for event highlights and insights. #Sustainability #womenpoweringsmartenergy #womeninsustainability

Yesterday, our Divisional Director, Duncan Sparke spoke at The Financial Services Forum event on the evolving challenges and opportunities of brand investment alongside Lucian Camp, Bhavika Gor - Brand and Marketing Futurist, Paul Martin and Kathryn Lewis. Here are his key takeaways from the session: 💡 Human centricity: Brand connections are much more human, values driven connections and make more intuitive sense than logical, pragmatic buying decisions. To neglect brand is to neglect an important part of your customer. 💡 Balancing brand and performance marketing: While focusing on measurable results is essential, brand investment has a hidden ROI. Strong branding builds trust, enhances reputation, and cuts through the noise, all of which drive revenue growth up and cost per acquisition down. 💡 Branding builds a solid reputation: That reputation develops new relationships with the potential to convert to revenue. A strong branding campaign doesn’t just create external value; it also strengthens internal communication and creates brand advocacy. Thank you to The Financial Services Forum and Mintel for hosting such an insightful event! #B2BMarketing #Brand #ThoughtLeadership

📊 Man Bites Dog’s new research reveals that 74% of C-suite leaders always consider a strategic supplier’s thought leadership when making a buying decision: https://lnkd.in/ewTgv48T Our recent 'Thought Makers' study – based on research amongst C-suite executives at billion-dollar companies in the UK and the US – reveals how B2B buyers engage with content from their suppliers. We discovered that thought-leading B2B content is not just attracting attention and building trust – it’s driving sales. However, in a world of information overload, not just any content will do. Genuine thought leadership has an against-the-grain, “man bites dog” idea at its heart, and is supported by substantial data. It creates a sustainable, long-term platform for you to share your ideas and your propositions. 🌊 Download our report now to find out how to create powerful thought leadership that can influence high-value clients and prospects: https://lnkd.in/ewTgv48T #ThoughtMakers #ThoughtLeadership #CSuiteSales #B2BMarketing #BusinessGrowth