Mantis

Welcome to the Mantis network National World plc! We’re thrilled to announce our partnership with National World plc to deliver superior Brand Safety & Hyper-Targeted Contextual. "Our partnership with Mantis enables us to facilitate nimble delivery of contextual campaigns for effective and wide-ranging engagement while ensuring ads are seen beside appropriate stories for each brand. In essence, we can now provide the perfect blend of scale and suitability." says Jade Power, Director of Digital Monetisation, National World plc For full details check out the article in Mediashotz & ExchangeWire below 👇🏼 https://lnkd.in/erYW8BwS https://lnkd.in/eN-vSwqA #newpartnership #mantisnetwork #publisher #brandsafety #contextual

In the latest article published by The Media Leader UK, Mantis uncovered that 41% of publishers' #Halloween content, including horror film reviews, is being unfairly blocked from advertising due to outdated keyword blocklists 🎃 As consumers eagerly search for events, recipes and movies, brands are losing valuable opportunities by blocking words such as "terror," "horror," "attack," and "bloody"— even when these words appear in brand-safe contexts. The impact of this overzealous blocklisting goes beyond publishers; it restricts advertisers from reaching engaged audiences during a season projected to drive £776M in spending. Check out the full article on The Media Leader UK, featuring insights from Fiona Salmon and Cath Waller at Immediate, who highlights the effects of these blocklists on #GoodFood’s Halloween recipes. https://lnkd.in/e8BNG7wZ #BlanketBlocklists #Advertisers #Publishers #Advertising #Brands #Agencies #HalloweenContent #KeywordBlocklists

What does retail media need to do next? Hear from Mantis, Managing Director Fiona Salmon as she shares insights on what it will take for retail media to reach the next level, along with expert opinions from across the industry. Read the full feature in ExchangeWire below https://lnkd.in/egF6vEW7 What are your thoughts? comment below 👇 #retailmedia #curation #premiumpublishers #contextualengines

Thrilled to announce our partnership with ROAD Consultancy! 📣 This collaboration is a key part of Mantis ongoing expansion into the APAC region, and we couldn’t think of better partners than Rowan W. and Adrian Lloyd to grow the #Mantis brand in APAC! Exciting times ahead 🚀 Read all about our collaboration in AdNews Australia: https://lnkd.in/ec2nQpwt and Campaign Asia-Pacific https://lnkd.in/e7TTsGvZ #APAC #mantis #brandsafety #brandsuitability #contextual #globalexpansion

Mantis Managing Director, Fiona Salmon, shares her top takeaways from Advertising Week New York with Association of National Advertisers. Read the full piece here https://lnkd.in/eUV_CAux #AWNY #BrandSafety #Advertisers

Only 1 week until the Brand Safety Summit Series in New York🗽 Our Managing Director, Fiona Salmon, will be attending— drop her a DM to connect! Looking forward to engaging with industry peers and sharing the latest insights on brand safety and suitability. See you there 🇺🇸 #BrandSafetySummitNY #BrandSafety #BrandSuitability

NewDigitalAge Trinity Lunch Winter - proudly sponsored by Mantis !🎄 The Trinity Lunch Winter returns on 29th November at the ANdAZ London, bringing together New Digital Age’s Trinity audience – agencies, tech, and media. This exclusive gathering will host over 200 senior marketers for an afternoon of relaxed networking, the perfect setting to reflect on the year and celebrate in the festive lead-up to Christmas! Secure your tickets via this link https://lnkd.in/eNQVixKG #NDA #TrinityLunch #Advertising #Media #Networking #IndustryEvent #Christmasgathering #Agencies

Netmums x Mantis We’re thrilled to announce our partnership with Netmums to deliver superior Brand Safety & Hyper-Targeted Contextual. By integrating our contextual intelligence technology, Netmums can now offer a superior, AI-powered solution that is able to understand and categorise the sentiment and tone of specific web pages, in a human-like way, at scale. This will ensure that ads are placed within contextually relevant and brand suitable environments. "We are delighted that our new partnership with Mantis will further enhance our offering and allow brands to reach our audience with even greater precision in terms of both context and brand suitability." says Rimi Atwal, Managing Director, Netmums For full details check out the article in Mediashotz below 👇🏼 https://lnkd.in/enjiYyqM #netmums #brandsafety #contextualtargeting #publishers #brandsuitability

#AWNEWYORK24 Our EVP, Terry Hornsby, joined Katie Ingram on the innovation stage at Advertising Week NYC to discuss Brand Safety & Suitability! Stay tuned for key highlights 💥 We’re looking forward to the rest of the week full of great content and meeting with industry peers. If you're seeking a new partner in brand safety and contextual, let's connect. Fiona Salmon, Terry Hornsby and Jodie Bolle will be attending #advertisingweek all week- reach out to schedule a catch up! #brandsafety #suitability #innovation #AWNewYork24 #AW20

If you're attending Advertising Week New York, don't miss Terry Hornsby on the Innovation Stage at 4.20pm Monday 7th, talking all things #BrandSafety and #BrandSuitability. See you there! 💥 #AWNEWYORK #AdvertisingWeek #20AWNY #Audiences #Brands #Agencies #Publishers