Marketing Week

Marketers should have a say in all 4Ps but one more than any other – the one they are well placed to help improve, says Mark Ritson https://lnkd.in/eE_YvHYq

Little Moons, Duolingo and Elf discuss life after TikTok virality, maintaining momentum and avoiding “audience fatigue”. https://lnkd.in/edSnYK2M

As account based marketing (ABM) gains traction among B2B giants like PwC and Thomson Reuters, how can it best be used to increase marketers’ strategic reach? https://lnkd.in/eSCaMKuW

John Lombardo says AI is ushering in an “efficiency revolution” which means marketers “are going to be asked to do more with less” https://lnkd.in/eeDXCMjB

Several marketers have taken to social media to proclaim Tesco's latest builder “underwhelming”. As one critic put it: “A billboard should be INSTANTLY recognisable.” Unfortunately, this time the negativity is misplaced, according to Mark Ritson https://lnkd.in/eqVc9AF3

Welcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place. https://lnkd.in/efSupMMR

Sainsbury’s taps into ‘nostalgia and magic’ in Christmas campaign featuring the BFG Sainsbury's has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”. https://lnkd.in/emkWwtdA

Each month, Marketing Week's new webinar series, The Lowdown, brings focus to a specific topic impacting marketers today. In November, Marketing Week subscribers can hear from industry experts who will provide key insights into how to approach process, product and service innovation. It will be one not to miss! Marketing Week Subscribers can register for their place now: https://lnkd.in/dC72q5W

John Lewis & Partners focuses on gifting for second episode of ‘golden quarter’ ad series The product-focused ad looks to reinforce value perceptions, highlighting key gifts to buy over the Black Friday trading period. https://lnkd.in/gTvCR2YY

Two of the world’s biggest brewers saw volumes fall in their third quarters, as they faced tough consumer sentiment in many markets. https://lnkd.in/eD7u8nC9