Marketing Pro Group (MPG)

⭐ MPG IS HIRING: PPC/PAID MEDIA ACCOUNT MANAGER (B2B) ⭐ Good afternoon lovely network of mine... As you head into the weekend, please do what you can to help us find a great new team member for MPG, and at the same time help someone in your network find a great new role in a fantastic company by sharing this job spec: https://lnkd.in/eqfWG6UH 5 MUST HAVE's for this role: #1 Strong knowledge and experience in Google Ads and LinkedIn Ads. #2 B2B experience. #3 Someone who is super organised, highly collaborative, and is a strong communicator. #4 Has good commercial skills and/or potential, so they can make a significant contribution to MPG's client acquisition, retention and upselling/cross-selling. #5 This is a hybrid role - 2 days a week in our central London office (full time/5 days a week) Agency experience would be an advantage, but is not essential.

Team MPG regularly shares top insights and best practice for high performance marketing within B2B media/events. Subscribe to our free newsletter to be notified as soon as a new MPG Insights article or resource is published on our website. https://bit.ly/4eUdQOk

Why use Team MPG for your marketing training needs? #1 When you have your marketing inhouse - it needs to be strong, even when using external partners e.g. digital agencies, outsourced telesales, etc. In fact, strong in-house marketers are needed to ensure external partners deliver a good ROI. #2 Marketers often lack the knowledge, skills and confidence to make an impact. This leads to a negative spiral of underinvestment in marketing - negatively impacting longer business performance. MPG can teach marketers how to be more effective - get in touch to discuss how we can help. https://bit.ly/4dI6MmK

I am seeing a very worrying thing happening in marketing. Marketers are using generative AI in the wrong way. They're getting AI to write copy and content from scratch and create images for campaigns without good raw material. It's shocking to see how poor the outcome is in terms of relevance and quality of copy, design quality, and integration of comms across a multi-channel, extended campaign. They're also using AI to write marketing plans from scratch. These come out as superficial and lacking in the kind of 'on the money' ideas and flair that is needed for a campaign to stand out from the crowd. This is especially problematic for events. I suspect it's because marketers are trying to be efficient as they just have too much to do. They're probably being encouraged to use AI to 'work smarter'. Is anyone else worried about what this means for event marketing, and therefore the future of events? Events are even more important in an AI-driven world where deep, trusted relationships are needed for businesses to flourish. But there is a risk that AI will kill events, because AI is killing marketing. Marketing needs thought, investment, and care. It needs PEOPLE to do work only PEOPLE can do. Yes - please use AI to do some of the work for you. It is a marvellous tool for proofing, summarising, editing, sourcing useful content as raw material and helping us become more efficient and effective in all sorts of ways. But please put PEOPLE first. We need the smart marketers to drive the AI and do the things AI can't do. If you don’t have smart, thoughtful marketers in your team because you've removed them in a 'restructure’, assuming AI can do more of their work, you're already sliding down a slippery slope - fast. When you hit the bottom, you'll only have yourself to blame if you're forsaken people for robots.

Why use Team MPG for your marketing operations requirements? #1 Strong tech & data infrastructure is needed for marketing to perform well. - Data must be organised - Systems must be integrated - Processes must be mapped, implemented & followed. #2 Martech is expensive - a liability if not deployed well and an asset if used in the right way. #3 Data governance cannot be ignored. Investors no longer tolerate poor data practices. MPG can put in place a great martech and data setup for you. Get in touch today to find out how we can support you: https://bit.ly/4eA5o7f

Why are multi-channel promotions so important? #1 To reach their potential, GROWTH products need focused marketing resources & the best skills across all specialisms of marketing. #2 Market leading events have the best quality audience. This needs a data strategy & personalised marketing. #3 To grow spex revenue, you need to create demand & scarcity. This needs a focused spex marketing integrated with sales. MPG is the best in the business at all of the above. Get in touch to find out how we can help you get the most out of your marketing. https://bit.ly/4eBhfBW

Why use Team MPG for your PPC/Paid Media needs? #1 PPC is an essential inbound channel #2 We provide measurable ROI #3 PPC extends beyond the reaches of your database #4 It improves email engagement #5 PPC is complicated and needs close management #6 It needs a specialist skill set #7 The ‘rules’ are always changing #8 It is difficult to find/retain the right talent MPG has the winning formula for events. We understand events and train AI/ML well with campaign optimisations by humans. Get in touch to find out how Team MPG can take your PPC/paid media to the next level. https://bit.ly/3XVCPdj

As demand for MPG's unique PPC/Paid Media services grows - we're looking for Account Management and Campaign Management super stars to join our team. Take a look at the careers section of our website to get more info and to apply: https://lnkd.in/dYi5UfY

MPG proactively & regularly shares current strategic and tactical insights with clients about event marketing approaches and investment - based on a culmination of knowledge gathered from working across a range of products. We find most of our clients really value this perspective. Get in touch to discuss how MPG can help boost your marketing performance: https://bit.ly/3NoQnZH

For the work we do for clients in data and analytics, MPG can deliver the skills, unique tools & important benchmarks that you need on your projects. These are unique assets that you can tap in to when you work with Team MPG. Request a demo of MPG's Event Marketing Dashboards: https://bit.ly/4dFJtu7