Masterclassing

📱 📶 Do you know the best channels for your digital audience? At our quarterly Global Digital Trends 2024 Breakfast at Searcys at The Gherkin, London, Richard Abbott from Meltwater updated us on the major Q4 social trends listed in their 500-page report including: - TikTok use averages 49 hours and 29 minutes per month (over 30 hours more than the next channel YouTube at 19 hours and 10 minutes) - TikTok ranks number 1 for consumer spend - YoY digital ad spend has increased by $3.6 billion in the UK - YoY influencer ad spend in the UK has increased by $140m We also heard from Rotem Hinkis from APCO about being able to find your authentic audience, the dead internet theory (which supposedly happened in 2016), "AI slop" and how to implement true reach measures. Thanks to all the senior leaders from GSK, Shiseido UKI, VisitBritain, Schroders, Harrods, Brown-Forman, Asahi Beverages, AXA, AstraZeneca, McKinsey & Company, and Cambridge Judge Business School for attending. #masterclassing #digitalmarketing #sociallistening #marketinginsights #networking

If you are a senior marketer from a Retail / eCommerce brand, join us on 17th September for the Retail & eCommerce Masterclass. Learn how to: - Kickstart your 2025 media planning - Use affiliates across all stages of your customer journey - Reduce abandonment and find opportunities to grow - Leverage the power of personalisation for search and recommendations - Use gamification to power up your marketing Register here: https://lnkd.in/ezpd6a6b. We look forward to seeing you!

This week officially marked the start of our Autumn events season, kicking off with the AI for Marketers Masterclass in New York on Tuesday. We welcomed over 30 leading brands for a lively discussion about the future of AI and marketing, culminating in a wonderful keynote presentation from Dr. Janet Sherlock from Ralph Lauren! On Thursday, we hosted the Employee Engagement Masterclass in London with 33 HR Leaders, featuring a captivating conversation with Stephanie Corker on the intersection of DEI and employee engagement. The feedback has been incredible - we’ve received an average score of 4.5/5 for our 105 events so far this year, a testament to the hard work and dedication our team puts into creating enriching event experiences. This is why we do it - to bring industry leaders together, share valuable insights and knowledge, and make lasting connections. Feel like you’re missing out? Head over to masterclassing.com to check out upcoming events in your city for your speciality: Digital, HR, Sustainability and IT/Cyber - we have something for everyone. #Masterclass #Networking

Join us online for an insightful session focused on transforming your approach to customer success and driving long-term growth in partnership with OpenText 📢 Online Workshop – Beyond Acquisition KPIs: Reimagine Customer Success for Ultimate Growth 🗓 Date: 18 September 2024, 2.00- 2.45pm GMT 💻 Format: Online Workshop Workshop Highlights: ◾ Use Cases & Best Practices: Gain insights from industry experts, including IDG Founder Research, on how they view customer success. Explore actionable use cases and best practices. ◾ 2025 Accessibility & Compliance: Learn about key resources to help you understand and navigate upcoming mandates. ◾ Aligning Key Technologies: Discover how omnichannel strategies, customer journeys, personalization, and AI can be integrated to enhance customer success. Register here - https://lnkd.in/eBvwmvnh 

🎉 Event Season is Around the Corner, and We're Thrilled to Be Back! 🎉 Over the last 7 months, we have hosted over 40 events across EMEA & APAC ranging from our flagship Masterclasses to our bespoke events welcoming over 1,250 senior attendees from major brands. This September, we can’t wait to see our audiences again and extend a huge thank you to our partners Meltwater, Emplifi, Contentful, Arwen, Dotdigital, Contentoo - Quality Content at Scale, GoodHabitz, RevLifter, Playable, Impression, Genie Goals, The Happiness Index, Personio, Calm, KareHero, and Relewise. Here’s What’s Coming Up: 📅 Employment Engagement Masterclass - London - 12 September 📅 Retail & eCommerce Masterclass - London - 17 September 📅 Global Digital Trends Breakfast - London - 19 September 📅 Digital Marketing Masterclass - London - 19 September 📅 Global Digital Trends Breakfast - Dubai - 24 September 📅 Digital Marketing Masterclass - London - 25 September 📅 Learning and Development Masterclass - Amsterdam - 26 September Don’t miss out on the action! Visit www.masterclassing.com to be part of the conversation🚀

🦾 Ralph Lauren's Chief Digital and Technology Officer, Dr. Janet Sherlock, has been announced as the keynote speaker at Masterclassing's AI for Marketers Masterclass in New York. Find out more: https://lnkd.in/e-V-fxP4 #mobilemarketing #ainews #eventsNewYork #Masterclass

Calling all marketers at consumer brands!! If you're working on building out your Zero Party Data strategy, I'm super pumped to be hosting an online workshop on Thursday this week with our parters Aki Technologies on 'How To Leverage Zero-Party Data to Build Loyalty Moments.' Stephanie Bunnell will be leading the workshop, with key focus on data transparency, customization, personalization, and targeting. And we're also excited to welcome Kelsey Mosher Sipe from Barilla Group to weigh in on how brands are using Zero Party Data! The workshop runs on July 25 from 12:45pm - 1:30pm ET // 9:45am-10:30am PT. If you want to join us, please register here: https://lnkd.in/ei5rDZwr

Last week, we had the pleasure of hosting the KELA team at our Cyber Security Leaders Dinner in Central London. Our Cyber Leaders Dinners offer the ideal forum to make new connections, exchange ideas, and discuss the strategies and solutions that help leading organisations identify and mitigate cyber risks 💡 A big thank you to our sponsors KELA, CyberProof and Semperis in partnership with EveryCloud IT Security for sharing invaluable insights and spearheading in-depth round-table discussions on all things Cyber 🤝 Visit our website to learn more about how we bring people together to stay ahead and prepared in Cyber Security ➡️ https://lnkd.in/erhxRqDe Want to showcase your insights at our next Cyber Security Leaders Dinner? Connect with Matt Thomas to find out more. #CyberSecurity #CyberSecurityLeaders #CyberSecurityNetwork

Masterclassing has announced its line-up for its 2024 US Digital Workshop Week. Workshops include AI in Marketing, Personalisation, ASO and AI Powered Social Listening. Thanks to our partners Sitecore, Yodel Mobile - App Growth Marketing Agency of the Year, Aki Technologies and Digimind Register here - https://lnkd.in/eD8PvmGU

Masterclassing has the pleasure of partnering with Yext earlier this week for our bespoke Beyond SEO Breakfast at Searcys at The Gherkin! Thank you to Yext, to Victoria, and all of our other senior leaders for joining us - building relationships and sharing insightful experiences is what Masterclassing is all about 🤝 The key takeaways from this SEO-focussed event were: 💡 Search is becoming conversational 💡 Are you ready for AI? Run a quick test - ask AI a question about your brand, then a follow-up question of 'What is the source for your answer?' 💡 Become familiar with the E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trustworthiness) 💡 Apple is skyrocketing, there were more Apple devices in the room yesterday than people, so make sure you do not miss out - being present on Apple Business Connect is critical Are you a senior leader interested in delving further into Digital? Check out our upcoming events designed with you in mind, here ➡️ https://lnkd.in/dQzbMS8 #Digital #SEO #Masterclassing