Mighty Atoms

How do you grow your sales while keeping costs in check? Its a process, a continuous cycle of analysis, testing, learning, executing, reviewing—and then repeating all over again. It may sound tedious but if you want true sustainable results analytics is the answer. Every investment carries risk—whether you’re a global enterprise allocating significant funds or an SME with limited resources and tough choices. But one thing is certain: you should never invest without confidence in your returns. The key to building that confidence is a structured, data-driven approach. That’s exactly what we implemented for a recent professional services client. Like many businesses, they relied solely on PPC advertising, but our analysis showed that demand was maxed out and costs were climbing. Our recommendation? A multi-channel strategy integrating PPC, Meta (Facebook & Instagram), and TikTok. The results were transformative: ✔️ Within three weeks, the improved performance gave them the confidence to scale investment. ✔️ By month three, sales had increased 10.5x, while their cost per acquisition (CPA) dropped by 80%. ✔️ The biggest surprise? TikTok—a completely new channel—was their top performer. The formula is simple but powerful: ➡️ Compare strategies—email vs. PPC, events vs. webinars, messaging variations, and more. ➡️ Analyse, test, and learn—identify what works before scaling. ➡️ Set targets, execute, and review—ensuring every decision is data-backed. If you need to increase sales with confidence, let’s talk. Get in touch today with Tim Gambrill #ProfitableSalesGrowth #MarketingEfficiency #CustomerAcquisition #LeadGeneration #DigitalMarketing #SMEs #CMOs #MultiChannelStrategy #SalesSuccess #CostReduction Dr Grace Kite

It’s International Women’s Day on Saturday 8th March and Mighty Atoms has couple of very good reasons to celebrate. 1. We are lucky to have several brilliant women who seem to effortlessly run their family, bring up their children and continually perform in sales and marketing. 2. Their natural multi-tasking, organisational skills and a need to make decisions quickly has made them particularly deft at working on several fast-moving projects and customers at the same time. We asked a few of our team about their experiences: "Being a working mum means constantly switching gears—one moment in a brand strategy session, the next negotiating with a toddler over pyjamas, then balancing client calls with playdates. It’s challenging, but it makes me better at what I do. Thinking fast, managing unpredictability, and staying calm under pressure are second nature. Parenting is the ultimate crash course in adaptability and problem-solving.” Suzanne L., Marketing Manager "One minute I’m developing a strategy, the next figuring out dinner with an empty fridge, then resolving a resource issue or drying tears over school dramas. These constant shifts make me a stronger strategist—thinking on my feet, multitasking, and applying lateral thinking to problem-solving.” Karen Trickett, Co-Founder and CEO "Being a working mum is the ultimate marketing training—setting boundaries, handling pressure, and making fast decisions (like getting kids out the door on time!). The flexibility of fractional work lets me create real impact across sectors. Motherhood has sharpened my agility, decision-making, and ability to adapt." Melanie Morris, Fractional CMO Some days I reflect on how much has happened and wonder how it all did. I’ve become a professional at moving from home to work life in an instant, producing last minute emergency costumes and drawing a good poster – who knew my art skills would improve since school! It’s challenging and I do feel guilty (that’s normal!) but I have learnt that being a working mum works for me. I like the variety, flexibility and opportunity fractional marketing provides to work across different sectors. I have realised this is where I am meant to be, working with new clients, spotting opportunities, moving at pace and helping clients solve challenges. Just in the same way I am at home (although I draw the line at Physics). Leanda Trethewey, Fractional CMO A huge thanks to all the talented women in Marketing, and in HR Tracey Ashworth-Davies and Risk Gail Glen and CRM Lorna Bell and PR Katherine Busby and Digital marketer par excellence Laura Moxham

In today’s climate every aspect of your marketing from customer acquisition to customer relationship management needs to perform, but sometimes it’s difficult to step back and be 100% objective, OR know how you are performing vs your competitors and peers. As CMOs we know how to make your Marketing efficient and effective and we've used our 25 years experience in Blue Chip businesses and SMEs to create this Marketing Health check. 1. It takes about 5 minutes. 2. You'll get your results instantly. 3. You can book a free meeting and we'll explain your results in detail. 4. We'll work with you to create a plan to make your marketing perform better. So, find out how your marketing is really performing here https://lnkd.in/eQ_HKC3Z and get in touch.

Great to have Leanda Trethewey with us in the team. Great to get the skills and capacity to work with more fantastic businesses.

✅ Click here to take the Techcheck https://lnkd.in/eT_SKjVm Growing a business has never been more challenging. Rising costs, increased competition, time pressure and lack of skills contribute to make this particularly acute within marketing. Achieving both effectiveness and cost-efficiency can feel like trying to hit a moving target, but combine the right technology and you can transform your marketing into a well-oiled machine, driving performance whilst optimising your spend. How the Techcheck can help 🚀 ✅ Get a clear understanding of gaps in your current setup. ✅ Receive actionable recommendations to implement changes quickly and efficiently. ✅ Get the confidence that your marketing budget is being spent wisely. You are probably already using technology, but the truth is although 61% of SMEs in the UK use Marketing Technology only 35% make use of all of its benefits! That’s where our Marketing Technology Audit (Techcheck) comes in. It will show how to combine AI, automation, and connectivity to dramatically improve your marketing capability from analysis to website performance. What the Audit Covers ➡️ Analysis and Strategy Are you using data to guide your decisions? The audit assesses your ability to collect, analyse, and act on marketing data. Discover whether your current tools and processes provide actionable insights or if upgrades are needed. ➡️ Customer and Contact Management A robust CRM (Customer Relationship Management) system is key to managing customer relationships. Review your tools to ensure they’re helping you engage your audience effectively, personalise communication, and foster loyalty. ➡️ Marketing Channel Performance Are your marketing channels delivering measurable results? Understand how to evaluate email campaigns, social media, paid ads, and more to identify which channels deserve more or less investment. ➡️ Lead Generation Generating quality leads is the lifeblood of growth. The audit examines how well your current systems captures and nurtures leads, from initial contact to conversion. ➡️ Website Performance Your website is often the first interaction customers have with your brand. The right technology can automatically check its speed, user experience, SEO performance and conversion rate, ensuring it works as hard as your sales team. ➡️ Content Generation Producing engaging, consistent content is a resource-intensive task. The audit shows how tech can streamline this process, from AI-driven tools to content management systems that save time and money. What now? Take the next step and use technology to accelerate your marketing performance. ➡️ Take the Mighty Atoms Techcheck (it takes 5 minutes) ➡️ Get your initial results instantly ➡️ Book a free consultation to go through your results ➡️ Receive a detailed recommendation detailing how you can use technology to dramatically improve your performance. ✅ Take the Techcheck here https://lnkd.in/eT_SKjVm and get your marketing on track.

Oh oh. Karen Trickett has been on the wine and bidding on auctions. 🤫👇🏻

Delighted to be sponsoring the Family Business United awards this year. The deadline is looming tomorrow so get those entries in!

Congratulations to the Invest in Women Taskforce who unveiled a major milestone moment today. 👏🏻👏🏻

Great to see Karen explaining the considerable benefits of fractional CMOs and their ability to deliver growth fast! It takes an average of 9 months, a £130k salary and a £40k recruitment fee to hire an experienced PERMANENT CMO whereas Mighty Atoms can hit the ground running immediately. We also operate on highly flexible terms, perfect under the current economic conditions and come with an army of highly experienced fractional specialists. So if you need some experienced firepower to drive your business growth whether it’s a new brand, a new website or to jump start your lead generation get in touch with Karen Trickett or me Tim Gambrill