Mighty Comms Collective

Making moves! 👊 All my clients have been up to VERY exciting things recently. Here's a round-up of some of the most recent things I've had the pleasure of helping them shout about within the media: 👇 ☕ Speciality roaster Pact Coffee launched its 2024 Christmas range last month and I've been managing the earned media sell-in for it ever since. Already, we've had some 💥 insertions in consumer gift guides and advent calendar round-ups published by the likes of Good Housekeeping, House Beautiful, Digital Spy, Men's Health and Runner's World. 🍌 Indulgent frozen snacking brand Pukpip has expanded its Real Banana Bites range with a milk chocolate variant, meaning consumers can now choose from milk chocolate, dark chocolate (my favourite!) or peanut butter bites. 😋The news was picked up by key trade publications, such as Frozen Food Europe. 🐶 Interactive dog toy company Tug-E-Nuff is celebrating its 15th anniversary, with a new charity initiative and free 'Birthday Pawty' 🎉 promoting positive play. The company's birthday plans have so far been covered by key trade publications like Pet Gazette and Pet Product Marketing - with media invites to the Birthday Pawty and interviews set to be lined up with local and consumer media over the next few weeks. 🐦 London Wetland Centre recently joined forces with Brixton-based charity Poetic Unity to help protect London's natural habitats. The two companies collaborated to create a poetry film to raise awareness about the importance of nature and wildlife preservation, titled ‘Symbiosis – A Love Letter to Nature’. 💙 - Journalists, feel free to email me for more information about any of the above stories if they're of interest: lara@mightycommscollective.com - #freelancepr #pr #clientlove #media #coverage #marketing #comms

Client work 🙌🏻

Another cracking few months in the bag 👊

Really pleased to have secured this opportunity for Pact Coffee’s Growth Director Sophie Sheach to explain how speciality coffee can be a force for good. Thank you Rosie Greenaway and Natural Brands Magazine! Check it out! 👇🏻 #pactcoffee #coverage #clientlove #pr #freelancepr #foodpr

A BIG thank you to Tina Lofthouse for this great write up for Jeff Wayne's The War of The Worlds: The Immersive Experience from Layered Reality. If you're looking for something to do in London over May half-term, Tina and I can't recommend this enough. 😉 https://lnkd.in/eKSiGy_e deft productions Sophie McFarland #coverage #clientlove #pr #freelancepr #london

Great news alert! 📣 My client WWT London has announced the birth of some critically endangered ducklings. 🐣 Five Laysan Teal ducklings were born at the centre earlier this month, marking the first of this species to hatch at WWT London and an important step towards creating a genetically healthy population for the future. I've been helping with preparing media materials and pitching the news to media, and have already secured coverage with BBC Radio London, London Post and a piece with BBC London, which aired last night. 🙌 Shout out to Scarlett Kane for being such a willing and fabulous interviewee, and to Angelica Teixeira for helping to coordinate filming with BBC London. You can watch the full BBC London piece back at this link: https://lnkd.in/eUWgWXeY #pr #freelancepr #wwt #wwtlondon #clientlove #coverage #media

What's better than securing a radio interview for a client? Securing two, two days in a row. 🙌 Really pleased to have secured two breakfast show interviews for Solent Mind with Express FM during Mental Health Awareness Week last week. A big thank you to the station for having Solent Mind's CEO and one of its Peer Support Specialists on to discuss mental health in Hampshire and how the charity is supporting anyone in the local community who is experiencing a mental health issue with its new 'Thrive Inside' campaign. Other coverage secured as part of my current work with Solent Mind so far includes key insertions with Yahoo News, Daily Echo and In Common. #pr #freelancepr #coverage #media #clientlove #mhaw #solentmind #thriveinside

🫶🏼 Want to work with me? The best place to start is with a call. 📧 lara@mightycommscollective.com to set something up. #pr #freelancepr #socialmedia #influencermarketing #prconsultant #testimonial

📣 Sort of new client alert...! After a cracking first six months managing WWT London's PR and social media, I'm over the moon to be continuing my work with the centre for another year. 💙 I'll be continuing to help the team to drive awareness and footfall for the centre all year round through earned media relations, and creative social media content that inspires people to discover the power of wetlands. - Services include PR and social media planning, earned media relations, social media management and content creation. - #newclient #freelancepr #prconsultant #wwt #wwtlondon #pr #comms #socialmedia #socialmediamanager #pragency #socialmediaagency #marketing #comms #business #media

Exciting news! 📣 My client Pukpip’s real frozen bananas dipped in milk chocolate and white chocolate are now available at Ocado. This is first major listing for Pukpip, so we knew we had to create a real buzz within media and online, and help drive sales amongst new and existing customers alike whilst positioning Pukpip's frozen snacks front of mind as THE go-to snacks for people who are looking to eat well and treat themselves. 🍌 🍫 I managed a targeted media sell-in to announce that Pukpip had hit online supermarket shelves which generated more than 40 pieces of coverage across national, consumer and trade media - including Daily Express, Daily Mirror, syndicated coverage across all regional Reach plc newspapers and The Grocer - and more than two million media impressions. 💥 Plus, a paid for influencer campaign, working with relevant lifestyle influencers to showcase how Pukpip makes it easier for consumers to incorporate more fruit into their diet, and allow them to feel good about treating themselves and their families. The results? Fourteen pieces of content across grid and stories with a combined reach of more than 25,000 accounts and 10% average engagement rate, and an uplift in profile visits, followers and clicks through to Pukpip's page on Ocado. If you're a journalist and this post has left you hungry to try some of Pukpip's bananas, don't be shy! 📧 lara@mightycommscollective.com If you're a brand and you want to create this much noise around your first or next retail listing or product launch, don't be shy either! Get in touch using the above email and let's have a chat about how I might be able to help you. - #freelancepr #prconsultant #pragency #media #marketing #influencermarketing #socialmedia #foodpr #fmcg #hospitality #leisure #business #comms #foodanddrink #retail #productlaunch