Moonpull

We're delighted to announce that Scale Digital will be working with Moonpull to analyse and manage their clients' tracking. We're looking forward to working with Stephen Kerin, Dom Coleridge, Jason Codrington and the team. It's great to be launching with Scale, hot on the heels of PI LIVE Show where we saw the general recognition that good tracking - and communicating of good tracking is essential for program growth.

Always great to share a stage with James Little and see his slides on how their metrics improve by x50% or more on addressing tracking and consent matters. Thank you PI LIVE Show

This year's PI LIVE Show hit London this week enabling the Moonpull team to meet up with clients from across Europe and North America. Moonpull's founder Steven Brown was speaking with James Little on the Pyramid Stage on 'Consent and Deprecation' to a packed and very engaged audience. Steve and Lorena Brazil also hosted a table talk session to talk in more depth about the effects of user consent on affiliate tracking. Read more in the Moonpull blog - and subscribe to keep up to date with the changes in tracking and consent https://lnkd.in/eEkPJzZa

The new Memory Cookie browser extension helps identify issues that arise with both consent-related issues and more general tracking issues. The new Memory Cookie browser extension helps identify issues that arise with both consent-related issues and more general tracking issues. Moonpull's users see shortfalls in conversion across their advertiser base often at the 10%-20% level, and 43% or more for specific advertisers.  This is in accord with the losses highlighted by Adam Ross, Awin Global's CEO, when talking about tracking when he explained in his PI LIVE Show announcement launching their Conversion Protection Initiative “What I'm here to tell you today, Is that the numbers that are likely under reported anywhere between 10 and 50%”. https://lnkd.in/edHnfQ3U Christopher Szczyglowski of Envolve Tech shared: “The Moonpull Browser Extension makes resolving tracking issues significantly easier and improves our understanding of the overall affiliate tracking process." You can read more on the blog: https://lnkd.in/e9WhCbPp This brief video demonstrates how the extension clarifies what happens when either accepting or rejecting cookies. It can be a great illustration to partners about the presence of best practice tracking.

In yesterday's session at PI LIVE Show on 'Consent and Deprecation' Steven Brown and James Little shared their views on the issues around managing user consent - and the impact of deprecation for #affiliates. James shared findings from analysis of TopCashback UK tracking project, showing the difference in conversion when an advertiser introduces or changes a consent banner. You can read more in the Moonpull blog https://lnkd.in/eHCNHZUx - or have a chat with Dan Amarquaye at the show today

In the PI LIVE Show session on the Pyramid stage at 2:50 on 'Consent and Deprecation', Steven Brown and James Little will discuss the two big headwinds the affiliate channel needs to address. They'll cover these issues in greater depth from the perspectives of publishers, agencies, advertisers and networks. It includes the latest and best practice recommendations for addressing revenue and tracking issues. Grab your seat as it's likely to be busy! Find out more https://lnkd.in/eUprBbJx - and https://lnkd.in/eztCxnCK #PILIVEEUROPE

This morning’s ‘Tracking Clinic’ with Lorena Brazil and Steven Brown with representatives of several leading UK and European publishers, led to an interesting conversation. They shared and discussed insights around the effect of consent and other tracking issues. This included sharing the financial cost to their businesses when issues persist. Steve shared insights from Moonpull data which supported some of these. More importantly, he shared Moonpull’s vision to help publishers, agencies, networks and advertisers gain a better understanding of the issues. If you want to find out more about Moonpull and how we can help your own business, make sure you connect with Dan Amarquaye today or tomorrow.

Less than 30 mins till the ‘Tracking Clinic’ in the Table Talks suite next to the Partnership Lounge. See you there

At 11:30am this morning at PI LIVE Show, Lorena Brazil and Steven Brown will be presenting the 'Advertiser Tracking Clinic' with a detailed analysis of tracking and how it varies across the key networks. If you've not managed to book a spot, this article from the Moonpull blog gives a good outline. Make sure you connect with them or Dan, if you want to find out more. https://lnkd.in/egYsQprn #PILIVEEUROPE

If you're heading towards Old Billingsgate for PI LIVE Show today, one key issue will be front of mind for many. The effect of user cookie consent on affiliate tracking is being increasingly felt, as was discussed the recent Moonpull mini-conference demonstrated that this is an issue being discussed by most major networks at senior levels. You can read more and the key takeaways from the event in the Moonpull blog article: https://lnkd.in/etNWwVF5