More Air

Together with the incredible team at Cobot - Collaborative Robotics, Inc and our creative partners, we’ve brought our vision to life as a cohesive system. From launching Proxie, our first cobot, and deploying it in the real world, to crafting the brand video, launch website, and a full suite of visual assets—and sharing it all through our launch—it’s been nothing short of amazing. Grateful for the Cobot team and our creative collaborators who made this possible. Excited for what’s next! Special Kudos to: Megan Dyer Maxwell (Head of Comms) Corinne (Moran) Bechtle (Head of Product Marketing) Kaleb Wika (Creative Lead) Mike Lammers (Dir, Engineering PM) Alan Baird (Staff ME) Courtney Kobata (Sr ME) Creative Partners: Blonde Inc. - Carl Feigenberg (Director) - John Lissert (Producer) - Adam Holm (Executive Producer) ---------------- More Air -Tom Vining (Brand / website) ---------------- Ben Avery (Photography) ---------------- Becca Wang #Cobot #Robotics #CollaborativeRobotics

These days your website is your business card, your company brochure, and your gateway to a deeper connection with your customers and supporters. Similarly, your logo represents you in every digital and physical medium. As part of raising our Series A in 2023, we engaged Tom Vining and More Air to design a unique logo and brand styling. We also did a very rapid turn on our website, recognizing we didn't have a lot of visual content to share as our product was still in stealth. When Series B rolled around earlier this year, we decided to do only minor updates and just get back to building. But as part of our Proxie reveal, we knew we wanted to add a lot of video and motion to really highlight Proxie and our customers. Tom and his team were able to assess that the website topology we had built would continue to serve our needs even with a significant content refresh, saving us significant time and cost. We couldn't be happier with the quality of the result!

It’s an incredibly exciting time in robotics. We are starting to see how hardware and AI will fuse into far more capable and flexible solutions. For over two and a half years at Cobot, we’ve been quietly working on a new robot, Proxie, that fuses hardware and AI into a new form factor that we believe will change the way we think about the present and near future of robotics… a future where robots begin to take on a far more substantial amount of the physical work in the world around us, in every sector. Robots are physical artifacts with motion—and sometimes even a hint of emotion. You have to see them to understand. So why did we wait this long to share Proxie with you all? The first reason is simply we wanted to make sure Proxie could put in the hours of hard work in the real world. We’ve seen too many fancy robotics demos that failed to stand up to long hours in the real world, or weren’t strong enough or safe enough to confidently do the job along side human associates in production process paths. We now have over 5,000 operating hours in production operations working alongside humans. We’ve moved over 15,000 carts and traveled over 1,000 kilometers and moved over 5 million pounds of product. Proxie gets the job done in every meaning of that phrase. But the other reason is truly original designs are rare. Many robots are inspired by others or simply attempt to replicate biology. We knew Proxie was something novel and wanted to protect this design until we knew we could build consistently at the volume we need to begin to serve more customers. Today, we’re thrilled to share Proxie, our first mobile cobot, with the world. When new ideas first appear, they don’t always align with what we expect. Think of the original iPhone—curious and polarizing in a world of flip phones and thumb keyboards. But the more you thought about it, the more it made sense. We believe Proxie belongs in that category: something truly new, that challenges expectations, but resonates the more you consider its potential. Please enjoy our video and experience Proxie for yourself. We hope it sparks the same sense of possibility and curiosity in you that it has in us. If you’re a prospective customer, let’s connect. We’d love to understand your operations and explore how Proxie can help. #robots #ai #cobots #futureofwork

Nice start to the week, our new More Air site received an Honorable Mention from awwwards. 🚀🌟 https://lnkd.in/e2wcbUvG

📣 New Client & Case Study. We're super excited to share our recent work for Cobot - Collaborative Robotics, Inc, a Silicon Valley-based robotics company. Cobot is a new kind of robotics company driven by empathy. They believe in a future where robots are a trusted extension of your surroundings. Cobot was founded in 2022 by former Amazon VP of Robotics Brad Porter, with a team of robotics and AI experts from Amazon, Apple, Meta, Google, Microsoft, NASA, and more. Prior to raising a $30M Series A, we were tasked with designing their brand system, visual identity, and launch website. They’ve since gone on to raise a further $100M Series B, and are well on their way to unicorn status. From the bold, modular design to the vibrant colour palette, every element of the new brand system was carefully curated to reflect Cobot's core tenets: Trustworthy, Adaptable, and Useful. Huge thanks to the Cobot team, especially Brad Porter and John Lee, for trusting us with this exciting challenge. We’re thrilled to see the new brand come to life and support Cobot's mission to create a future where robots are a trusted extension of our surroundings. Check the full case study.  Link in comments 👇

✨ New showreel to mark our 15th anniversary. ✨ Looking back over the years, we feel deeply grateful to have had the opportunity to work on such a wide range of projects, from mobile apps and design systems to smartwatches and autonomous vehicles. Working on some cutting-edge projects means that not everything makes it to market or can be shared, but we're delighted to include other bits and pieces in our showreel. Recent projects include a rebrand for Cobot - Collaborative Robotics, Inc, a Silicon Valley-based robotics company, and an award-winning design system for a global tech company. At More Air, we're super passionate about driving innovation and excellence in product design, always striving to push the boundaries of creativity and functionality. A special thank you - for hiring us, sharing testimonials and being awesome to work with - to Axel Meyer, Alexander Christian (and the whole ND team), Brad Porter, John Lee, Erich Martino, Noel Billig, Michael Armstrong, Áthila Armstrong, James Hilton, Anthony Davies, Jun Inoue, Ivo Weevers, Sean M. HACKETT and so many others. 💛 We're excited for what lies ahead 🙌 Check our new website. Link in comments 👇

📣 New Website. Today marks our first post (after 14+ years!) as we launch our new website! We're excited to share this and invite you to explore what we've been working on. Stay tuned for more updates. We're super grateful for the incredible people and companies who have shared their projects with us and to those we've had the privilege to collaborate with. We can only do what we do because of the belief and support of other people. A special thank you - for hiring us, sharing testimonials and being awesome to work with - to Axel Meyer, Alexander Christian (and the whole ND team), Brad Porter, John Lee, Noel Billig, Michael Armstrong, Erich Martino, James Hilton, Anthony Davies, Jun Inoue, Ivo Weevers, Áthila Armstrong, Sean M. HACKETT. We’re excited about the future of design and are committed to staying at the forefront of innovation. If you’re interested in collaborating with us, we’d love to connect! Check our new website. Link in comments 👇