More Than Words Marketing Limited

📧 Is Your Email List Feeling a Little... Quiet? We’ve all been there – building an email list takes effort, but keeping subscribers engaged is the real challenge. The good news? Those inactive subscribers might just need a little nudge to reconnect with your brand. From personalised content to exclusive offers, there are effective strategies to breathe new life into your email campaigns and turn dormant contacts into active, loyal customers. Ready to rekindle those connections and boost your engagement rates? Dive into Small Business’ article to discover how to make your email list come alive again! 🔗 Read the full article here: https://lnkd.in/e2c4tHx9 Find out everything you need to know about data enhancement for improving your email list here 👉 https://lnkd.in/ek_dS4Vm

“The digital world has power because it has dynamic information, but it’s important that we stay human instead of being another machine sitting in front of a machine.” – Pranav Mistry Nearly 100% of B2B businesses use email to distribute content, so you need to stand out. A boring, linear marketing campaign isn’t enough to get your company and its products seen and heard. More Than Words offers our best advice for bringing a human element into your marketing campaigns here: https://lnkd.in/gH4N2t8J

Five steps to tailor your B2B marketing approach to the public sector 1. Understand Regulations: Familiarise yourself with public sector procurement rules and compliance requirements. 2. Highlight Cost-Efficiency: Emphasise value for money and long-term savings in your offerings. 3. Build Trust: Establish credibility through certifications, case studies, and proven experience with public sector clients. 4. Focus on Transparency: Be clear and upfront about pricing, delivery timelines, and service guarantees. 5. Engage Early: Start conversations early in the procurement cycle to influence decision-making and understand specific needs. The strongest UK public sector marketing strategies begin with a targeted, up-to-date public sector database. Here’s how More Than Words can help: https://lnkd.in/ezNduZ98

The 4 C’s of B2B Marketing 1. Engaging Content: Keep your audience hooked with a steady flow of interesting and valuable content. 2. Meaningful Connection: Craft content that truly resonates with your target audience's needs and interests. 3. Effective Communication: Build relationships through clear and meaningful interactions with your customers. 4. Timely Conversion: Capture your audience’s attention and convert them when they need it most. Email marketing is one of the most valuable ways for businesses to employ the 4 C’s in their marketing strategy. Here’s how More Than Words can help: https://lnkd.in/eVNHUN78

What do you do as a telemarketer? Telemarketers are the front line of sales campaigns. They target key prospects, following a clear strategy to meet specific goals—whether it's generating sales leads, hitting call quotas, or driving new business. With training from their sales manager, they learn to connect with decision-makers, master call techniques, and deliver results. Check out More Than Words’ guide to outsourcing your telemarketing campaigns here: https://lnkd.in/e-AKpH3C

🔍 B2B Marketers: Your Job in 2024? Make It Easier for Buying Groups to Agree. A recent study by LinkedIn and Bain & Company highlights a critical insight: in B2B marketing, it's not just about convincing individuals—it's about aligning the entire buying group. The dynamics of group decision-making often outweigh individual preferences, making it crucial for brands to appeal to both 'Target Buyers' and 'Hidden Buyers.' Curious about how this insight can reshape your marketing strategy? Dive into this article from Marketing Week to explore how understanding group dynamics can give you the edge in enterprise B2B marketing. 🔗Read more here👉 https://lnkd.in/eTPWZnSx 🔗Read all about More Than Words’ B2B marketing services here👉 https://lnkd.in/eZtxfAYX

A percentage of last year’s revenue is a popular way to determine a marketing budget. In February 2021, Deloitte’s annual CMO Survey reported that marketing budgets made up, on average, 11.7% of total business spending. But the exact percentage you should allocate to your B2B marketing budget depends on your strategy, finances and specific goals. Find out more about B2B marketing and how to get your strategy up and running here: https://lnkd.in/eKm-EtBx

5 Tips for selling to UK Schools as a Small Supplier 1. Understand School Budgets: Tailor your offerings to fit tight school budgets and demonstrate clear value for money. 2. Build Relationships: Establish trust by engaging with decision-makers like headteachers and procurement staff. 3. Showcase Success: Provide case studies or testimonials from other schools to build credibility. 4. Offer Flexible Terms: Be adaptable with payment terms or trial periods to ease purchasing decisions. 5. Focus on Impact: Highlight how your product or service directly benefits students’ learning and well-being. Approach over 50,000 British schools by email, phone, and post with our UK schools database: https://lnkd.in/ejBAuAku

Four B2B Email Marketing Best Practices for 2024 1. Personalisation & Segmentation: Tailor your emails to specific segments and individual preferences using data-driven insights to increase relevance and engagement. 2. Interactive Content: Incorporate interactive elements like polls, quizzes, and dynamic CTAs to enhance user engagement and gather valuable insights directly from your audience. 3. AI-Driven Automation: Leverage AI to optimise send times, personalise content at scale, and automate follow-ups based on user behaviour, ensuring timely and relevant communication. 4. Mobile Optimisation: Ensure all emails are mobile-friendly, with responsive designs and concise, easy-to-read content, as more B2B professionals access emails on the go. More Than Words can help your business devise a flawless email marketing campaign for 2024. Read more here: https://lnkd.in/e7PA58vG

Who makes the buying decisions in schools? In primary schools, the Head Teacher has the final say on spending, often with advice from key staff like heads of years and coordinators. In secondary schools, spending decisions are more spread out. While the Head Teacher usually approves everything, other staff also play a role in the decision-making process. Want to know more? Get your 5-minute guide to selling to schools here: https://lnkd.in/eweADMJc