MTM Consulting

MTM were approached by Emily Ward, Marketing Director, The King's School Worcester looking to understand a realistic market size, and therefore school size, along with why families who consider each school do not go on to enrol. In order to support the preparation of the schools’ marketing and business strategies, we undertook two core exercises. The first was a supply and demand analysis, understanding the types of families using each school and how far they are prepared to travel, using that data to detail a realistic catchment area. We then looked within those respective catchments to detail how many children of each age range live within families who match the profile of current families to detail the size of their addressable market. We were then able to detail areas the schools were recruiting strongly compared to areas they were missing. An analysis of birth rates, population projections and residential construction detailed how these markets were projected to change to 2029. We then undertook telephone interviews of families who had enquired to the schools but not joined, with a focus on enquiries from areas where there were good markets but a poor share. This detailed why families considered The King’s School, their strengths and weaknesses, and ultimately the push and pull factors of why they chose alternatives. On the basis of this data, the King's School was able to target both its marketing budgets and messages in the areas which were most likely to provide a high return on investment, whilst defining the markets for each preparatory offering to prevent ‘cannibalisation’. The leadership team were also to use this data to invest in the key areas and facilities as required, ensuring the school is well prepared for the challenges and opportunities it expects over the next five and ten years. In these challenging economic times, knowing why potential families are choosing alternative options, is key market intelligence. To find out how MTM Consulting can help, contact Daniel Cohen, Director of Business Development. #FutureProofing #MarketIntelligence #MarketingStrategy #PopulationProjection #SupplyAndDemand #CatchmentArea #MTMConsulting #TestimonialTuesday

"It's crucial for every school to have genuine data sets to underpin a school's strategic planning." - Julie Robinson Join Duncan Murphy, Director of Education & Strategy, in the first of our occasional series of 'In Conversation With' podcasts.🎙️ Duncan chats with Julie Robinson, Chief Executive of the Independent Schools Council, about the ISC's role in promoting the sector, current challenges and what the future may hold. They also reminisce about hairy moments in the classroom, their shared enthusiasm for Shakespeare and the importance of role models. Spend an informative and enjoyable 35 minutes in conversation with Duncan and Julie. hashtag#podcast hashtag#ISC hashtag#IndependentSchools hashtag#EducationStrategy hashtag#MTMConsulting

🎃 Happy Hallowe’en from MTM Consulting! 🎃 As the nights draw in and we carve pumpkins to light up the dark, we’d like to wish all our client schools a Happy Hallowe’en! 🎃👻 This time of year is steeped in tradition, from apple bobbing 🍎 to dressing up in spooky costumes. It’s a moment to celebrate creativity, community, and a little bit of mystery. Whether you're taking part in trick-or-treating, attending a haunted event, or simply enjoying the autumn atmosphere, we hope you have a wonderful, fun-filled night! 🍬✨ #HappyHallowe'en #MTMConsulting #SpookySeason #TrickOrTreat

Join Duncan Murphy, Director of Education & Strategy, in the first of our occasional series of 'In Conversation With' podcasts.🎙️ Duncan chats with Julie Robinson, Chief Executive of the Independent Schools Council, about the ISC's role in promoting the sector, current challenges and what the future may hold. They also reminisce about hairy moments in the classroom, their shared enthusiasm for Shakespeare and the importance of role models. Spend an informative and enjoyable 35 minutes in conversation with Duncan and Julie. #podcast #ISC #IndependentSchools #EducationStrategy #MTMConsulting

Webinar: Smart Fee Strategies: Enhancing Financial Stability for Independent Schools in light of VAT Join MTM Consulting and our expert panellists on Tuesday 19 November 2024. Hosted by Duncan Murphy, Director of Education, MTM Consulting, our panellists include: David Woodgate, Chief Executive at The Independent Schools' Bursars Association; Homera Najib, Bursar, Bradford Grammar School; Natalie Braier, Manager, VAT, PKF Littlejohn and James Leggett, Managing Director, MTM Consulting. Join us for an insightful session on the challenges that VAT brings to the sector and learn how you can: ☑️ optimise your fee structuring ☑️ improve fee collection ☑️ streamline administration. At a time where financial efficiency is crucial, mastering these strategies is key to your school’s success. Don’t miss out on the chance to stay ahead of the curve and secure your institution's future. 🏫 Gain the insights and tools you need to manage your fee strategy and future proof your school. Sign up now! 📈🎓 🗓️ Date: 19 November 2024 🕧 Time: 12:30 (GMT) Register now at https://buff.ly/3smiWjB Don't miss out! #WebinarAlert #SmartFeeStrategies #FeeElasticity #BusinessStrategy #VAT #ISBA #MTMConsulting #FutureProofing #DirectDataInsights

At MTM Consulting, we pride ourselves on being your trusted partner in all areas of data-driven decision-making. We offer a range of cutting-edge data research services that will empower your organisation to thrive in today’s ever-changing educational landscape. 🎯 CATCHMENT ANALYSIS: Is your marketing strategy hitting the mark? Are you targeting the right families in the right locations? Take the guesswork out of your marketing decisions and gain a competitive edge in the education sector with our Catchment Analysis. We precisely identify the locations where your prospective new families reside, as well as areas where your marketing efforts may be falling short. This is essential information for both profile raising and bus route planning. These invaluable insights allow you to focus your marketing resources effectively, ensuring maximum impact while making the most of your budget. In these challenging times, is your school's marketing strategy on target? Contact Daniel Cohen, Director of Business Development for an initial chat or to find out more. #DirectDataInsights #FutureProofing #MarketResearch #MarketingStrategy #MTMConsulting #WhatNext

“40% of surveyed schools are actively considering a potential merger or acquisition.” Confidence Index 2024 At MTM, we are committed to delivering exceptional results for senior leaders and trustees in the independent sector. Following a period of record growth, we proudly offer bespoke services to support the effective planning, communication and execution of your strategic development plans. We have successfully guided stakeholders across the UK and beyond through various strategic diversification projects. Our proven track record in providing research, feasibility studies and strategic project management ensures that the long-term viability of schools, especially during these challenging economic times. With over 25 years of experience, Duncan Murphy, our Director of Education, brings a wealth of knowledge and expertise to augment our renowned MTM data. Highly respected by his peers, Duncan has worked with a broad range of schools and helped them consider the relevance of their current business model as well as their potential options for the future. Typically, our strategic consultancy involves significant preliminary work to glean a coherent understanding of each client’s context as well as their aspirations. Popular trends due to the volatile climate in the sector include Merger & Acquisition mediation, expansion of a school’s age range and professional governance. If you are ready to explore how to elevate your school’s strategic development and ensure its long-term success, then don’t miss out on the opportunity to benefit from our proven track record and expertise in the education sector. Whether you are looking to expand, transition, enhance admissions strategies or explore international development, MTM has the comprehensive solutions you need. Contact Duncan Murphy, Director of Education, for an initial chat or to find out more about using MTM data to inform strategic development planning. #StrategicPlanning #Mergers&Acquisitions #Governance #BespokeAdvice #DataDrivenInsights #MTMConsulting

Webinar: Smart Fee Strategies: Enhancing Financial Stability for Independent Schools in light of VAT Join MTM Consulting and our expert panellists on Tuesday 19 November 2024. Hosted by Duncan Murphy, Director of Education, MTM Consulting, our panellists include: David Woodgate, Chief Executive at The Independent Schools' Bursars Association; Homera Najib, Bursar, Bradford Grammar School; Natalie Braier, Manager, VAT, PKF Littlejohn and James Leggett, Managing Director, MTM Consulting. Join us for an insightful session on the challenges that VAT brings to the sector and learn how you can: ☑️ optimise your fee structuring ☑️ improve fee collection ☑️ streamline administration. At a time where financial efficiency is crucial, mastering these strategies is key to your school’s success. Don’t miss out on the chance to stay ahead of the curve and secure your institution's future. 🏫 Gain the insights and tools you need to manage your fee strategy and future proof your school. Sign up now! 📈🎓 🗓️ Date: 19 November 2024 🕧 Time: 12:30 (GMT) Register now at https://buff.ly/3smiWjB Don't miss out! #WebinarAlert #SmartFeeStrategies #FeeElasticity #BusinessStrategy #VAT #ISBA #MTMConsulting #FutureProofing #DirectDataInsights

After reconfiguring the teaching spaces at The Mall School in Twickenham, a new building was left empty, and the leadership team saw it as an opportunity to establish a nursery on the site. However, before investing in the costly process of setting up the nursery and marketing it to local families, the Bursar, Glen Jones, engaged MTM to determine if there was a sufficient demand for a new nursery in the area. MTM conducted a Nursery Feasibility Study to assess the local nursery market, examining the provision offered by existing nurseries and their performance. The research involved using a unique catchment analysis tool to estimate the market size, analyse competitors’ roll trends, and project population change. MTM also carried out a telephone mystery shop of the key competitors and surveyed parents to understand their perception of a ‘good’ nursery and where demand for a new nursery would be. MTM Consulting’s research showed that families in the local area predominantly required childcare for a full working day, which is why nursery settings that operate for 51 weeks a year are thriving. Parents in the Twickenham area were educationally aware and most likely to choose academic settings for their children, making The Mall School well-positioned to operate in a buoyant, affluent local market and capitalise on opportunities to recruit more pupils from slightly further afield. The results of our research steered The Mall School towards the conclusion that they should establish a nursery on the site, open 51 weeks a year, and cater to boys and girls from as young as six months. In these challenging economic times, what steps do you need to take to future proof your organisation? For an initial chat or to find out more, contact Dan Cohen, Director of Business Development. #FutureProof #DirectDataInsights #MarketAnalysis #MTMConsulting #TestimonialTuesday

Webinar: Smart Fee Strategies: Enhancing Financial Stability for Independent Schools in light of VAT Join MTM Consulting and our expert panellists on Tuesday 19 November 2024. Hosted by Duncan Murphy, Director of Education, MTM Consulting, our panellists include: David Woodgate, Chief Executive at The Independent Schools' Bursars Association; Homera Najib, Bursar, Bradford Grammar School; Natalie Braier, Manager, VAT, PKF Littlejohn and James Leggett, Managing Director, MTM Consulting. Join us for an insightful session on the challenges that VAT brings to the sector and learn how you can: ☑️ optimise your fee structuring ☑️ improve fee collection ☑️ streamline administration. At a time where financial efficiency is crucial, mastering these strategies is key to your school’s success. Don’t miss out on the chance to stay ahead of the curve and secure your institution's future. 🏫 Gain the insights and tools you need to manage your fee strategy and future proof your school. Sign up now! 📈🎓 🗓️ Date: 19 November 2024 🕧 Time: 12:30 (GMT) Register now at https://buff.ly/3smiWjB Don't miss out! #WebinarAlert #SmartFeeStrategies #FeeElasticity #BusinessStrategy #VAT #ISBA #MTMConsulting #FutureProofing #DirectDataInsights