Multytude

Ben Ebbrell highlights the power of online communities in influencing food systems in this episode of the Food Fight Podcast. Always proud to empower creator like Ben and others in creating deeper, more insightful connections with their audience! Key takeaways include: 1️⃣ The importance of friendship and authenticity in building a loyal audience 2️⃣ The impact of engaging content on food waste reduction 3️⃣ Leveraging data and insights from the community to improve food products The conversation also covers Sorted Food's evolution based on community feedback, emphasising the value of direct, genuine engagement over traditional marketing or research methods. Give the episode a listen. You won't regret it! #community #creatoreconomy

Thank you Webrazzi, Turkiye's pre-eminent technology publication, for featuring our services benefiting brands that plan to enter new markets! See the original article below, and the English version on our website in the first comment 🙌 Are you one of those brands planning to grow globally? Let's chat!

Global e-commerce will reach $4.9T by 2025. Entering new international markets is a huge opportunity for every successful local brand. But the way it’s done today makes it riskier and more complex than it should be! So much so that, 7 out of 10 companies fail to localise their marketing narrative & products, causing cultural blunders & alienating customers. And the average cost of a failed geo-expansion is $12M. The most common reason for failure? 👇 Lack of cultural adaptation beyond translation. Assuming that your brand is successful and perceived well at home doesn’t mean it will be the same in your destination market. That’s why our methodology puts the consumer at the centre of your expansion projects. Getting hyper-targeted crowd feedback for your category and product via influencers allows you to plan; ✅ The right products ✅ The right marketing message ✅ The right sales channels, tested and measured    For a successful entry into new markets. Don’t waste time and capital on botched expansions, do it the Multytude way! 🙌 #geoexpansion #newmarketentry #consumerinsights #marketing #ai #influencermarketing #marketresearch

Now, this is timely! If you're a brand prepping your budgets for 2024, you must attend this LinkedIn Live on Dec 7, 13:00 GMT. It's got a fantastic panel providing feedback from the creator, agency and consumer insights perspectives on how brands can do better influencer marketing next year. There will be plenty of time for Q&As, too! See you then and there.