New Nutrition Business

Quorn has been - for over 30 years - the case study that everyone in the food industry can learn from. Its successful creation of a new category, based on patented technology, was a rare and inspiring example. Now it's a case study of how, when consumer trends turn, even successful businesses can go sour. More in our latest blog post:

In our latest batch of case studies, for premium subscribers only, you will learn how: - Danone is validating Lifeway's 'traditional foods reinvented' strategy. - PepsiCo is validating Siete's success in connecting to multiple trends, and more specifically the 'Real Food" strategy. "Real" isn't just for start-ups - even industry giants like Pepsi have to do it. - The astonishing growth of Chomps validates animal protein, snacking and the re-birth of meat as a consumer health choice. Download the case studies here: https://buff.ly/3NHjm9T

Mr Beast, the world’s biggest YouTuber, has joined forces with two other social media phenomena – Logan Paul and KSI – to challenge Kraft Heinz’ long-loved kids brand Lunchables. More in our blog post: https://buff.ly/4eE3S3R

NNB in the news: "Arla launches ‘Go High in Protein’ campaign" Arla Foods aims to address two key drivers within the evolving high-protein trend: High-quality proteins and appealing products. NNB explained why protein quality is the next big growth driver for dairy proteins. Click here to read more in the article! https://buff.ly/4eOwwPr

Do you want to make a success in food and health? This podcast will help you. It's informative, interesting and useful! And just 19 minutes long.

In the latest New Nutrition Business you will learn what successful brands in the very different categories of cottage cheese, chicken and chocolate-coated dairy have in common, and why creatine, protein and dairy should be a strong fit. You can find out all about Nestle's GLP-1 debut brand - and whether or not it is an innovation. Also read about natural nootropic snacks for energy, focus and relaxation, and much more! Click here to get your issue: https://buff.ly/4eKllqX Not yet a subscriber? Click here: https://buff.ly/3sbcN9H

With the aim to make the pouch format more common for adults, and yoghurt a more popular snack option, a UK yoghurt brand with roots in New Zealand is tapping into a market opportunity that it says is worth up to £56m ($73.3m/€66.4m) with the launch of a line of six new yoghurts. More in our blog post:

New podcast alert! In our latest episode, you will learn why humans don't want to eat technology, they prefer to eat real food, and what this means for your strategy. Listen on Spotify, Apple Podcasts, Google Podcasts or here:

Coffee: the original energy drink, and a traditional food that teaches us that we don't need to chase rainbows to succeed - we can deploy our imagination and technical skills to make ‘what’s old new again’. The landing page of Starbucks’ website cleverly showcases the different usage occasions of its retail range, ranging from a mid-day boost to an evening indulgence. Appealing to the next generation of coffee drinkers, whose coffee habits are different and less ingrained in the ritual of drinking coffee hot, single-serve RTD coffee has carved out a profitable space in the market by providing convenience, good taste and a ‘feel the benefit’ proposition.

Need some fresh insights and inspiration for your high-protein brands? We’ve got a whole stack to share. Today we’re launching five new recipe ideas that are not just high in whey protein. They’re also a complete source of the essential amino acids we need every day. To find out more, all you have to do is join our seminar in the Arla Foods Ingredients virtual innovation centre: https://lnkd.in/dNyac-rT Here, you can hear our specialists talk about the nutritional and functional aspects of speciality whey proteins. From New Nutrition Business, Julian Mellentin gives an overview of the global protein quality trend. Take a seat in our virtual universe whenever you’ve got a moment. We’re always ready with an update – just as you’re always welcome to ask us about whey protein solutions for your next high-protein product. #ArlaFoodsIngredients #GoHighinProtein