Next 15

MHP Group is #hiring a Senior Digital Manager! Apply today or share this post with your network. #digitalmarketing #socialmediamarketing

On 23 October 2024, the £2.1 billion acquisition of Keywords Studios, the international provider of creative and technology-enabled solutions to the global video games and entertainment industries, by EQT Group, a global investor with decades of experience in services and technology, completed – it has been a privilege and a pleasure for MHP Group to work with the fantastic Keywords team through this transaction and for more than a decade.   The MHP team of Katie Hunt, Eleni Menikou, Charles Hirst and Clementina Esman worked alongside Keywords Studios and its other advisers Robey Warshaw, Deutsche Numis and DLA Piper. Managing Director Katie Hunt, who has worked with Keywords since 2013, shared some thoughts following the news: "Keywords Studios has been one of our longer-standing clients at MHP, having been appointed in 2013 alongside Numis to advise on its successful IPO on AIM and position the business for growth as it raised funds to consolidate the fragmented video games industry.   Since then, we have supported the Group as it executed over 65 acquisitions, grew into a global business with over 70 facilities in 26 countries employing over 12,000 people, and served the great and the good of the video games and entertainment industries.   The business has been one of AIM’s great success stories, having grown in value from £50m at IPO to over £2bn through its 11 years as a listed business.   It has been great to work with the team over more than a decade, most recently advising the Board on the Recommended Cash Offer announced over the summer, and we are certain that the fantastic team at Keywords will continue to go from strength to strength as the business embarks on its next chapter."

𝗪𝗶𝘀𝗵𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗼𝘂𝗹𝗱 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀? This isn't just a (literal) pipe dream... Tune in to hear how Kate Smiley (Rodgers), Global Brand Media Director at GE HealthCare, achieved just that through the power of storytelling. Kate also touches on: • GE HealthCare's pivot to impactful storytelling during the pandemic • How compelling narratives boost demand generation and sales • Creating a lasting legacy through strategic brand management 🎙️ Listen now, wherever you get your podcasts: https://lnkd.in/ezp-7WKV #b2bmarketing #marketingpodcast #MastersofB2BMarketing

Who are the financial favourites ATM? Let us clue you in. The UK's Most Loved Financial Services Brands 2024 report is now live, ranking 100 brands based on the opinions of 72,000 consumers. Has your favourite brand made the list? Download to see: https://lnkd.in/efjdQR4d #Savanta #BrandVue #MostLoved #MostLovedFinancial2024

💖 Revealing the UK's Most Loved Financial Services Brands of 2024! Savanta's comprehensive report provides insight to their survey of 72,000 consumers which unveils the top 100 most loved financial brands. Discover which brands have won the hearts of the nation, who's climbed the ranks 📈 , and who's taken a tumble 📉. Plus, gain exclusive insights from our expert #analysis. 🔍 Dive into the full report here: https://lnkd.in/efjdQR4d. #Next15Group #Savanta #FinancialServices #ConsumerInsights

To raise awareness and support for continued DEI efforts, we’re proud to partner with THE INTERNATIONAL ASSOCIATION FOR MEASUREMENT AND EVALUATION OF COMMUNICATION, Commission on Public Relations Education, Diversity Action Alliance, Hispanic Public Relations Association OC, Institute for Public Relations, The LAGRANT Foundation, Museum of Public Relations, National Black Public Relations Society Inc, The Arthur W. Page Center for Integrity in Public Communication, The Plank Center for Leadership in Public Relations, and PR Council. Join us and share the truth: DEI is Good for Everyone #DEIisGoodforBusiness #DEI #Diversity #Equity #Inclusion #Communications 

Are you drinking what we’re drinking? It’s time to find out which sips are stealing the UK’s hearts as our Most Loved Drinks Brands 2024 report is here – ranking 100 brands based on the responses of 96,000 consumers. Have your favourites made the table? Download to find out: https://lnkd.in/eNpS4AWi #Savanta #BrandVue #MostLovedDrinks2024 #MostLoved

Join us on 31st October for a breakfast panel event, where we will dissect the policies and the political ramifications of Labour’s first Budget. Chaired by James Gurling OBE, Executive Chair in MHP's Public Affairs Team, our team of panellists will explore the implications the budget will have on business, the public and Parliament. Joining us on the day: - Jonathan Ashworth - Chief Executive of Labour Together, former Shadow Secretary of State - Daisy Cooper - Liberal Democrat Deputy Leader and Treasury Spokesperson  - Alison Phillips - former Mirror Editor-In-Chief - Mark Percy - Co-Head of Corporate Advisory, Shore Capital Register here: https://lnkd.in/dwBz4HpA

Is your customer loyalty strategy future-proof? Gen Z leads the charge in expecting personalised experiences. 44% say they are more likely to repeat purchases if brands get it right. Find out what your audience expects—download our new report and adapt your strategies for 2024. 🔗 Download the report here: https://lnkd.in/e4HDDEwp #Loyaltyscheme #Loyaltyprogramme #CustomerLoyalty #Personalisation

🚀 Transform first-time buyers into devoted brand enthusiasts. Conversion Rate Experts latest piece unveils the secrets to maximising Lifetime Customer Value (LCV) for sustained business growth. Explore practical tips to create a fanbase that not only stays loyal but also spreads the word. #Next15Group #CustomerLoyalty #CRO #LifetimeValue #MarketingStrategy