🎉 Big news! Nielsen is now the FIRST MRC-accredited solution for live-streaming measurement! The Media Rating Council approved integrating live-streaming data into our National TV service and renewed our National Panel accreditation. More details: http://nlsn.co/6045SVJBh
Nielsen
Software Development
New York, NY 1,189,353 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Nielsen reposted this
Calling all entertainment data lovers. Play around with our new Data Hub to gain insight into the current state of subscription video on-demand programming across these dimensions: - Content volume and composition - Video distribution - Genre and mood trends - Catalog exclusivity trends - Geographic production trends https://lnkd.in/e-awxwtU
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Nielsen’s collaboration with Samsonite showcased the power of digital ad monitoring. The #TESTEDLIKESAMSONITE campaign reached 34% of its target audience with minimal duplication. This case study reveals how daily optimization ensured success and significant cost savings. Read more about the findings: http://nlsn.co/6045sK0Md
Optimizing in-flight digital ad campaigns | Nielsen
nielsen.com
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Marketers, want your TV ads to reach the right audience? 🤔 It’s all about Advanced Audiences. Here’s what you need: ➡️ Audience Insights: Know exactly who you’re speaking to. ➡️ Media Habits: Understand where your audience is tuning in. ➡️ Smart Budgeting: Make every dollar count. ➡️ Accurate Metrics: Measure impact and refine your approach. Get the full scoop in our latest insights article! http://nlsn.co/6049SWTh5
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Nielsen reposted this
Helping Nielsen’s clients understand our policies and data so they can maximize advertising revenue through the effective use of audience estimates.
According to Nielsen’s 2025 On-Target Report: 💡 New moms are spending 65% of their TV time with streaming, far outpacing the rest of the population. 📺 Women between 18-44 with children under 2 years are reshaping TV habits. 👀 Explore how advanced audiences watch media and unveil insights beyond age and gender. Download the report now and DM me to elevate your marketing strategy! https://bit.ly/4e9vhcV Gracenote #TV #CTV #OTT #streaming #streamingmedia #advertising #marketing #advancedaudiences #qualitative
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New Moms spend 65% of their TV time streaming— more than the general population. 📢 Advertisers, download Nielsen’s On-Target report to learn what they’re watching and connect better with advanced audiences. http://nlsn.co/6047q7Lhv
2025 On Target Report | Nielsen
nielsen.com
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Who doesn’t love the power of advertising intelligence? Nielsen latest article uncovers the benefits of competitive ad insights, what you can learn from them and how to make the data work for you as you build your next advertising strategy. Dive into the details and see how these insights can refine your approach: https://bit.ly/48QZjB7
Need to know: What can you learn from your competitors’ ads?
nielsen.com
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📢 Announcing the launch of Nielsen’s Advertising Media Spend Report - H1 2024! Dive into the latest trends in ad spending across platforms and gain valuable insights tailored for advertisers and agencies. Don’t miss out—download your copy now: http://nlsn.co/6041qrKSx
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Did you know? Radio remains the top choice in ad-supported audio, capturing significant audience attention across age groups. Dive deeper into how this loyal listening impacts reach and cross-media strategy in Nielsen & Edison Research's Q3 Audio Listening Trends Report. http://nlsn.co/6047SVZsD
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